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20+ Best Popup & Opt-in WordPress Plugins

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Whether you're running a blog or an eCommerce business, you'll need to convert your website visitors into subscribers in order to be successful. By adding a stylish and interactive popup and opt-in WordPress plugin to your website, you can easily convert your visitors into subscribers and eventually paying customers.

The popup and opt-in WordPress plugins available on CodeCanyon and Envato Elements will allow you to integrate a popup or form into your website to capture your website user's email addresses, giving you the opportunity to market to them in the future.  

By integrating the premium plugins available on CodeCanyon and Envato Elements into your website, you will have access to the best popup and opt-in plugins available. Here are a few notable features of these plugins:

  • social lockers
  • page-level targeting
  • customizable templates
  • sidebar widgets
  • slide-in and modal popups

Before you head over to CodeCanyon and Envato Elements to find the right user interface plugin to make your website even more user-friendly, let's explore the benefits of a monthly subscription to Envato Elements

Envato Elements: Unlimited Downloads

Envato Elements is a service that provides an unlimited download subscription, meaning that you are free to download as many items as you like from millions of digital assets. This includes premium WordPress themes and plugins, stock photography, royalty-free audio, stock video, and graphics.

The subscription is covered by simple commercial licensing that gives you the rights to use the item in a broad variety of projects, including those of a commercial nature.

The licensing is future-proof, meaning even if you unsubscribe and can't download items from Envato Elements any more, any existing uses that you registered are still covered.

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Popup and Optin Plugins on Envato Elements 

1. WP Lead Capturing Pages: WordPress Plugin

WP Lead Capturing Pages - WordPress PluginWP Lead Capturing Pages - WordPress PluginWP Lead Capturing Pages - WordPress Plugin

WP Lead Capturing Pages Plugin helps you create stunning landing pages, lead pages, and opt-in forms. The plugin comes with a drag-and-drop interface to help you build responsive opt-in forms and lead pages. 

Features include: 

  • drag-and-drop lead page builder
  • 10 auto-responder integrations
  • over 50 built-in responsive templates
  • over 30 shortcodes
  • countdown timer

The plugin integrates with ten email marketing platforms including Constant Contact, iContact, AWeber, GetResponse, and Mailchimp. 

2. Modal Popup Box Elementor Addon

Modal Popup Elementor AddonModal Popup Elementor AddonModal Popup Elementor Addon

If you use Elementor, this addon makes adding popups on your website a breeze. 

Notable features include:

  • unlimited designs
  • modal popup width
  • modal appear effect
  • overlay color

3. WordPress Popups Plugin

WordPress Popups PluginWordPress Popups PluginWordPress Popups Plugin

Some popups become an obstacle for your visitors. You can avoid this by using popups that disappear when the visitor scrolls. This easy-to-use plugin supports banners, images, videos, and iframes. You can show the popups on your homepage, category page, and more. 

WordPress Popup and Opt-in Plugins on CodeCanyon

Explore over 7,000 of the best WordPress plugins ever created on CodeCanyon. With a low-cost one-time payment, you can purchase one of these high-quality WordPress plugins and improve your website experience for you and your visitors. 

Here are a few of the best-selling popup and opt-in WordPress plugins available on CodeCanyon for 2022.

Bestselling Popup Plugins on CodeCanyon in 2022Bestselling Popup Plugins on CodeCanyon in 2022Bestselling Popup Plugins on CodeCanyon in 2022
Best-Selling Popup and Opt-in WordPress Plugins on CodeCanyon

Here are some of the best-selling WordPress popup and opt-in plugins that are available for you to download on CodeCanyon:

4. Bestselling: Popup Plugin for WordPress: Ninja Popups

Ninja PopupsNinja PopupsNinja Popups

Ninja Popups is one of the best WordPress popup plugins on CodeCanyon, and that’s no wonder, as it offers a dazzling array of features and is integrated with a large number of email marketers. In spite of the plethora of features, this plugin’s drag-and-drop visual editor makes it very user-friendly.

Key features:

  • 60 popup themes
  • 8 opt-in panels
  • animation effects
  • 42 email marketing integrations
  • and more

5. ConvertPlus


ConvertPlus has an enormous library of over 100 beautiful, ready-made templates, including WordPress popup forms. It's specifically designed to convert your site visitors to email subscribers, social followers and customers using a wide variety of customizable popups that are triggered by various user actions.

Key features:

  • over ten popup display positions
  • 12 different visitor behavior triggers and filters
  • ability to re-engage inactive visitors with interactive popups
  • ability to tailor your offers to new, returning, and logged-in visitors differently
  • and more

6. Green Popups

Layered PopupsLayered PopupsLayered Popups

Green Popups is another WordPress popup plugin that allows you to create cool, multi-layered, animated popups. If getting your hands dirty with code isn’t your style, you can use this plugin to take advantage of over 150 beautifully designed, ready-made templates.

Key features:

  • works with 65 email marketing providers
  • visual popup editor
  • A/B campaigns and statistics
  • PageSpeed optimized
  • and more

7. Popup Plugin for WordPress: Popup Press


Popup Press is a WordPress popup plugin that's all about variety. It allows users to insert any type of content in a popup, be it video, photo slider, disclaimer content, audio, text, or banner ads—you name it.

Key features:

  • accommodates a wide range of popup content
  • slider and lightbox included
  • different visitor behavior triggers and filters
  • fully customizable
  • and more

8. Popup Plugin for WordPress and Popup Editor

Master PopupsMaster PopupsMaster Popups

Master Popups is a powerful WordPress popup plugin for creating modal, full-screen, slide-in, inline, and widget popups, as well as notification bars. The plugin provides users with a number of premade templates that are easy to customize so that you can add any type of content within your popups. 

The plugin works with email services like Mailchimp, Mautic, and GetResponse, but also allows you to capture subscriber info and save it directly to WordPress. Key features:

  • unlimited popups
  • various popup sizes
  • entrance and exit animations
  • overlay settings to adjust colors and opacity
  • sticky mode
  • and more

9. WPBakery Page Builder Add-on Image Hotspot With Tooltip

Image Hotspot with TooltipImage Hotspot with TooltipImage Hotspot with Tooltip

WPBakery Page Builder Add-on Image Hotspot With Tooltip comes bundled with All In One Add-ons for WPBakery Page Builder, but for those who don’t own the package, this standalone plugin enables you to add a hotspot icon with a popup tooltip to any image on your site.

Key features:

  • the tooltip feature supports text, images, video, and other kinds of content
  • the hotspot icon’s position is easily customizable
  • the hotspot icons come in a variety of colors
  • and more

10. Side Tabs: Layered Popups Add-On

Side Tabs  Green Popups Add-OnSide Tabs  Green Popups Add-OnSide Tabs  Green Popups Add-On

Extend the functionality of your website with Side Tabs, an add-on for the Layered Popups for WordPress plugin, which allows you to create small tabs and stick them to the edge of any window. Clicking the tab opens the associated layered popup. 

11. Opt-In Content Locker for WordPress

Opt-In Content Locker for WordPressOpt-In Content Locker for WordPressOpt-In Content Locker for WordPress

Opt-In Content Locker is a plugin that allows you to lock important content on your WordPress website and display it for subscribed users only. 

It's one of our most popular opt-in WordPress plugins, and it features:

  • modern and secure opt-in form
  • lock important content
  • regular locker mode
  • soft locker mode
  • Mailchimp supported
  • CSV export

12. Opt-In Downloads: WordPress Plugin

Opt-In Downloads - WordPress PluginOpt-In Downloads - WordPress PluginOpt-In Downloads - WordPress Plugin

This plugin allows you to offer free downloads on your website in return for users' contact details. Any free download can be offered in return for contact details. What's great about this plugin is that it integrates with all the popular email service providers. This allows you to easily add new subscribers to your email service provider and set up sequences and workflows to market to the users who clicked your free download. 

Here are a few notable features of this plugin:

  • encrypted link sending 
  • GDPR-compliant forms
  • translation ready
  • shortcode integration

13. WP Flat Tour Builder

WP Light Tours BuilderWP Light Tours BuilderWP Light Tours Builder

Another innovative WordPress popup plugin, WP Flat Tour Builder allows you to create visual tours on your WordPress website in the form of a sequence of text, tooltips, and dialog windows that guide the user through the different pages of the site. It can be launched automatically when a visitor arrives on a page or when the visitor clicks on a specific element.

Key features:

  • fully manage tours and steps
  • customizable
  • sequences can be tooltip, dialog, or text
  • and more

14. Subscribe to Unlock Opt In Content Locker WordPress Plugin

Subscribe to Unlock Opt In Content Locker WordPress PluginSubscribe to Unlock Opt In Content Locker WordPress PluginSubscribe to Unlock Opt In Content Locker WordPress Plugin

This premium WordPress plugin makes it fast and easy to capture subscribers right from your WordPress site. It simply locks some specific content of your website until visitors subscribe to your site.

Some of this WordPress popup plugin's features are:

  • 20 unlock form templates
  • unlimited locker forms
  • intuitive lock mechanism
  • double opt-in confirmation
  • email blacklist function
  • popup page locker with countdown
  • soft and hard lock modes

15. Subscribe-to-Download


Subscribe-to-Download helps you build your email list by providing visitors with a freebie to download when they give their email. 

You can create unlimited subscription forms by choosing a stunning layout from 20 beautifully designed templates. 

You can also connect the forms directly to popular third-party subscription services such as Mailchimp and Constant Contact, making it easy to collect subscribers from your WordPress website. 

In addition, you can track the download status and export subscribers.

16. Popup Maker: WordPress Popup Plugin

Popup Maker - WordPress Popup PluginPopup Maker - WordPress Popup PluginPopup Maker - WordPress Popup Plugin

This is one of our top-rated WordPress popup plugins. The Popup Maker allows you to customize your own popup according to your needs.

It's great for targeting and boosting conversion rates, and it features modern and clean style options. The best thing about the Popup Maker is its compatibility with any WordPress theme. It's also simple to use—no coding knowledge required. 

17. Popups Generator

Popups GeneratorPopups GeneratorPopups Generator

Popups Generator is designed to make it easy to create a wide variety of popups on your site. It allows you to customize and fine-tune popup offers based on the activity of individual users by using cookies.

Key features:

  • insert any content via the built-in editor
  • create any kind of popup
  • ability to place popup anywhere
  • and more

5 Free Popup and Opt-in WordPress Plugins for Download in 2023

Paid popup and opt-in WordPress plugins will offer you the most comprehensive set of tools. These premium plugins have more features and often come with customer support, and the overall user experience is much higher.

However, you might not currently have the budget to spend on these premium popup and opt-in WordPress plugins and still need to convert your website viewers into subscribers. Below is a list of five of the best free popup and opt-in WordPress plugins. 

1. Popup Builder


Create and manage powerful promotion modal popups for your WordPress website with Popup Builder. Some notable features of this plugin are popup animation control, unlimited popup creation, and styling customization.  

2. Popup Anything on Click


What's great about this plugin is you can make a popup out of anything by clicking on a link, image, or button. The plugin is compatible with Contact Form 7, Ninja Forms, and Gravity Forms. 

This lightweight plugin is fully customizable and can suit all your popup needs for your WordPress website. 

3. MailOptin


Although it's a free popup plugin, MailOptin has plenty of useful features. Use it to build email signup forms, create user registration forms, or send email newsletters. You can use notification bars, sidebar widgets, and more. Check it out!

4. Optin Forms

Optin Forms lets you create stunning opt-in forms for your blog or website. All you have to do to get this form up and running is to select the email service provider that you are using, pick a form design, and style the form. All of this can be accomplished without any coding. 

5. Popup Maker

Popup Maker is an incredibly versatile and flexible plugin. You can create various types of popups that will suit your website. You can create email opt-in popups, contact form popups, announcements, cookie notices, and much more. 

How to Add a Popup Form to Your Website With ConvertPlus

To show you just how easy it is to add a popup form to your WordPress website, I am going to create a modal popup using the ConvertPlus plugin

Once you've installed the plugin, head on over to WP Dashboard > Convert Plus > Modal Popup. This will open up the Modal Designer dashboard, where we will then click the Create New Modal button. From the next screen, we will be able to select the template that we would like to use. We will select the sixth template on the page. Hover over the template and click Use This

Modal Popup Templates ConvertPlusModal Popup Templates ConvertPlusModal Popup Templates ConvertPlus

Now it's time to edit the modal popup to fit our specific needs. We want this modal popup to be very simple. We would like to offer a free download through this modal popup and have the user click a button to receive this free download. 

First, we will remove the ConvertPlus logo. Click on the logo and, in the left-hand editor, click None from the drop-down menu. Next, we are going to change the text on the popup. We will change the top text to say "Get Your Free Download Now!" 

Adding text to modal popupAdding text to modal popupAdding text to modal popup

Now we will change the second-level text to say "Click The Button Below." Then we will change the "Shop Now" text to say "FREE DOWNLOAD." Finally, we will add our download link by inserting our link in the Button link field in the left-hand editor. 

To make this modal popup go live on our website, we will click the gear icon on the far left-hand side of the popup editor. Click the Modal Status drop-down menu and click on the Enable Modal On Site button. There you have it! Your modal popup will be present on all of your WordPress website pages. 

Modal Popup ConverPlusModal Popup ConverPlusModal Popup ConverPlus

Popup Best Practices to Boost Your Conversions

Let's look at some best practices for any popup campaign.

1. Define Your Goals 

Popups serve a particular purpose. They will look different and also carry a different message depending on your goals. 

What do your want to accomplish with the popup you deploy on your website? Here are some example goals for popup campaigns:

  • build an email list
  • increase sales 
  • conduct a survey
  • grow your social media following 
  • promote an eBook 

2. Call-to-Action Content Should Add Value 

An effective call-to-action message that is clear and explains the benefits compels your visitors to take action. For example, when they fill in their email address and click the call-to-action button, they will receive a free coupon or an eBook with information they can't find elsewhere.

3. Call-to-Action Button 

The message on your call-to-action button should be more than "Submit". The button should be labeled with the action you want them to perform: buy now, subscribe to list, etc.

4. Don't Overdo It 

Popups that come up frequently will interfere with the user experience and put off visitors. 

5. Use Good Design

You want your popups to stand out without being tacky. Create popups that match and complement the colors of your website. 

6. Use Images or Graphics to Attract Attention

The purpose of popups is to grab attention. Images do a good job of it. You can add images of your products, target audience, product reviews, and more. If images are not your style, then the graphics on your popup should jump out of that little box and capture your visitors' interest. 

The Best WordPress Plugins on CodeCanyon

Explore thousands of the best WordPress plugins ever created on CodeCanyon. With a low-cost one-time payment, you can purchase one of these high-quality WordPress plugins and improve your website experience for you and your visitors. 

Install a Popup and Opt-In WordPress Plugin Now! 

If you are looking to convert your website traffic into subscribers and paying customers, then purchase a premium WordPress popup and opt-in plugin from CodeCanyon.

These powerful plugins will allow you to create any type of popup or opt-in form you require, style the popup or opt-in form, and display it on specific pages of your website. These plugins give you all the tools necessary to boost your subscriber count. 

While you are on CodeCanyon, feel free to check out the thousands of premium WordPress plugins available, as well as the best-selling, trending WordPress plugins of the year.

Bestselling Popup Plugins on CodeCanyonBestselling Popup Plugins on CodeCanyonBestselling Popup Plugins on CodeCanyon

And if you want to start customizing your WordPress site with some simple code, try our free course on PHP for WordPress.

Here are a few of the best-selling and hot new WordPress plugins available on CodeCanyon for 2022.

This post has been updated with contributions from Maria Villanueva and Franc Lucas. Maria is a journalist and writer with many years of experience working in digital media. Franc is a writer for Envato Tuts+ who enjoys exploring the world of SaaS.

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