Having a website today is crucial for the success of your small business. Whether you’ve just launched a new product, started a new marketing campaign, or added a few more services to your offering, a great-looking website will be the most efficient tool to get the word out and reach your target audience.
And to make the most out of your website and increase conversion rates, you will need an effective landing page. While there are several companies that specialize in landing page optimization strategies, most of them come with a hefty price tag, which is usually out of range for a small business owner.
Thankfully, there is a way to create stunning landing pages that are sure to convert your visitors into customers. For a small business owner in need of an effective landing page, WordPress is the answer.
Not only is WordPress easy to use, there are plenty of WordPress themes that allow you to create elegant and engaging landing pages with ease.
And, if you’re a web designer or digital marketer who’s helping your client out with their landing pages, these templates have the professional features that will allow you to set them up proficiently.
WordPress Landing Page Themes
In today’s showcase, we feature fifteen of the best WordPress landing page themes to start building interest, generating leads, and making that all-important sale.
Hot off the press comes Aprimo, a landing page theme focused on apps and mobile. If it’s “bold” you’re after, Aprimo delivers it in swathes; with impactful colors and rich gradients, along with highly contrasting text (the headers in this screenshot use “Poppins” from Google fonts) this theme certainly demands attention. Check out the other demos on offer–they’re all equally striking.
A sophisticated and sober landing page theme, Marketing Pro looks (logically) to marketing professionals, SEO experts, and business owners. Available with an Envato Elements subscription, this theme offers nine different landing page layouts, each with an eye on conversion. For those uncomfortable with coding WordPress, pages can be built using a wide array of shortcodes, allowing you to slot in components such as buttons, icons, columns, pricing tables, customer testimonials, and much more with ease.
Off The Shelf is a multipurpose marketing theme designed to help you create a website that delivers outstanding results and boosts your conversions. The theme is responsive and retina ready which means your website will look good no matter which device your visitors are using. And thanks to its drag-and-drop page builder you can create visually stunning designs without ever touching the underlying code.
Features include unlimited color and font options, parallax backgrounds, video support, over 30 custom widgets such as calls-to-action, pricing tables, sliders, and more. This theme also offers integration with WooCommerce, MailChimp, AWeber, Gravity Forms and more. It’s also SEO optimized and search engine friendly.
Urip is a modern and responsive WordPress marketing theme that features bold typography and a clean design. Urip comes bundled with Visual Composer and unlimited color and font options; giving you ultimate control over the design of your websites.
It also includes Revolution Slider and integrates with WooCommerce which means you can create attractive landing pages with ease as well as sell your products right on your website.
Gather is a responsive WordPress theme perfect for creating beautiful meetup, conference and event websites. Gather integrates with Eventbrite, the industry standard for conferences and events, as well as PayPal and MailChimp. The theme also comes with a plugin that allows you to manage your registrations with ease. It integrates beautifully with your email system and has a configurable template that lets you manage what information goes where.
On top of that, it comes with custom sections to display your speakers and sponsors as well as the event countdown widget. Other features include five different header layouts: solid color (with seven color themes), image parallax, content slider, video background and a slideshow background, a custom thank you page, photo and video gallery, and a vertical timeline for your event.
Launch is a responsive landing page WordPress theme based on BootStrap and is best suited for personal one page websites, business websites, and for those who want a portfolio website for showcasing their work.
It features flexible and clean design, is search engine optimized, and comes with an advanced framework with plenty of powerful and flexible theme options. On top of that, Launch includes Visual Composer, unlimited Google Fonts and color combos, parallax backgrounds, icon fonts, and much more.
Prestige is a clean and modern WordPress landing page template that is very easy to customize and setup. Prestige is best suited to promote web apps, mobile apps, marketing and startup websites.
The theme comes with nine different homepage designs and four different header styles where you can use image, video, slider or a solid color. It includes unlimited color and font combinations, page builder and three custom post types. Prestige integrates with MailChimp allowing you to capture your visitors’ emails easily.
Startos is a clean and creative Wordpress landing page template suitable for showcasing a mobile app. It has three unique demos and comes with an impressive library of 860+ custom icons to add a little extra to your website.
With Startos, you can set videos as your background, and choose between a dark or a light color scheme. Thanks to various content elements and multiple layout options you can create a truly unique design for your landing page.
LeadInjection is a responsive landing page theme designed for professional marketers, business owners, and affiliates to launch landing pages within minutes. On top of including Visual Builder, Revolution Slider, unlimited color and font combinations, and Youtube integration; LeadInjection comes with a powerful leadModal.
A leadModal is a pop-up window that appears when your potential subscribers click on a link, image, button, or text and can be set to appear after a set period of time or at the precise moment when they are about to leave your site. It’s basically a conversion machine.
10. Holy Wood
Holy Wood is a minimal, responsive, business landing page template, which includes an AJAX subscription, MailChimp form, 500+ Font Awesome icons, and custom backgrounds. The theme comes with Visual Builder and has different custom sections for various purposes.
You can promote your products, show your teammates in the team section with their names and social profiles, display your newest projects, show your service plans with pricing tables and insert customer satisfaction responses in the testimonials module. Holy Wood has everything you need to create a beautiful and effective WP landing page in style.
LandX is a multi-purpose responsive WordPress landing page template that has five homepage styles, unlimited color schemes, MailChimp integration, pricing tables and an advanced theme options panel which allows you to customize the theme easily.
It’s features include unlimited color and font combinations, video backgrounds, slider backgrounds, dark and light color schemes as well as support for WooCommerce. LandX is SEO optimized as well.
LaunchKit is a complete landing page solution with unlimited potential and marketing appeal. The theme includes Visual Composer to easily experiment with different header layouts, colors, and fonts to target your potential customers.
LaunchKit has three different header layouts, seven footer layouts, 30+ custom page builder elements such as blog and portfolio feeds, parallax background images, custom logos, and even a logo for the WP Login screen. It also comes with unlimited colors and fonts and much more. The newest update includes support for WooCommerce to sell your products beautifully, straight from your website.
Marketing is an advanced and powerful landing page WordPress theme designed with one-page business websites or users who want to showcase their portfolios. It’s fully responsive, flexible, clean, SEO optimized, and comes with an advanced framework with plenty of options in order to customize your site quickly.
On top of that, it also includes Visual Composer Page Builder which gives you even more control over your website’s layout. Other features include Revolution Slider, icon fonts, parallax background, video support, fourteen custom widgets, eighteen different footer layouts, and much more than what we can list here.
Piecia is a lightweight landing page template with sections tailored specifically for landing pages such as pricing tables, FAQs, a subscription form, social media links, and more.
This single page WordPress template integrates with MailChimp and Contact Form 7 and provides two layouts for the contact form. The theme features responsive layouts, multiple color schemes, the ability to upload custom backgrounds, as well as support for Owl Carousel.
Benchmark is a one-page WordPress theme for creating lead pages and landing page templates. The theme comes with built-in support for plugins like Contact Form 7, WooCommerce, Siteorigin Page Builder, and many other plugins. Benchmark also includes features such as parallax backgrounds, MegaMenu, page builder, shortcodes, a responsive menu, widgets, and much more.
On top of all that, Benchmark is SEO and speed optimized and envisioned as a means of providing a long-term stable website for your existing or upcoming landing page design project.
Landing Page Best Practices
Landing pages are one of the best tools for marketing to multiple target markets through various inbound lead channels. As such, it’s important to get the design of your landing page just right and to make sure to follow the best practices.
1. Build With Your Goals in Mind
Landing pages are among the highest converting pages on any website. That’s why it’s crucial to keep the end goal in mind. Think about what you want visitors to do on this landing page. How can you sell them your products or services in the best way possible?
2. Don’t Send Marketing Campaign Traffic to Your Homepage
Your homepage is not effective when it comes to closing a sale. When launching marketing campaigns you need to send traffic to a landing page designed to convert.
3. Test Everything
Every single landing page needs to be tested for at least a week or two before you start analyzing its effectiveness. Make sure to test your calls-to-action, your copy, form placement, as well as colors, to get an accurate result. After testing, you can make small changes to the overall design and copy and fine-tune it until you’re able to get the maximum ROI.
4. Keep Forms Short
Keep your forms short and experiment with different form layouts. You should only collect enough information to contact the prospect and get the rest of the information once you contact them. A sign-up form that has an exit-intent technology, like in the case of LeadInjection is an effective solution to capture visitor’s attention and provide high conversion rates.
5. Reinforce Your Company’s Credibility
Showcasing partnerships with a reputable company, features in a major publication, or awards can help reinforce your company’s credibility and increase your chances of getting leads. In such cases, a theme like Holy Wood will suit you perfectly.
6. Use an Image/Video that Invokes an Emotional Response
If your visitors are emotionally invested in your page, the chances of them clicking your call-to-action increases. Images can help visitors visualize what it’s like to use your product and videos can show them all the benefits and how easy it is to use your product. Consider using a theme such as BenchMark, Piecia or LandX to capitalize on the power of images and video.
7. Make Your Headlines Stand Out
Your headline can make or break the success of your landing page. Make sure to use compelling copy and present it with beautiful bold typography. Your headline needs to identify your visitor’s problem, remind them how bad the problem is, and then explain why your product is the best solution to solve it. Themes like Gather and Urip feature gorgeous typography that are designed to make your headline stand out.
Build Your Best Landing Page
By following these best practices you will have better quality landing pages and more successful marketing campaigns with high conversion rates. Take a look at ThemeForest’s selection of premium, WordPress landing page templates to create a stunning landing pages that will help you convert your visitors into customers.