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International Women’s Day 2016: Thoughts From “Ladies that UX Lisbon”

There's no arguing against the fact that there's a gender gap in our society. But I #PledgeForParity​. For a stronger and more balanced society.

Ladies that UX is a community of Women dedicated to sharing experiences. It was founded in London by two amazing Ladies who wanted to celebrate women in our industry. I joined LadiesthatUX Lisbon a year or so ago and it’s been an amazing journey.


What more appropriate way to celebrate International Women’s Day than by giving voice to some of the fantastic UX Ladies in Lisbon, focused on making the world a better place for people around the world? Here's what they had to say on International Women's Day.

“What challenges do they face in their work? What motivates them for the future? And what do they think is necessary to change for parity? Are we there yet?”

Andreia Carqueija (@acarqueija), Lead UX Designer at NOW TV, Sky

“I would like to have this opportunity to challenge all female tech in a senior/management role. If all of us could mentor and promote six other women, and each of those could support six more, and so on, we'll soon be uncountable. is a great format for just such an initiative, let’s just use creativity to #PledgeForParity.”

Margarida da Marça​ (@designStain) Senior UX Designer

“I am a designer, a woman, mom, a family member. I am all these roles, playing an active part in a complex process, dealing with multiple and different tasks, people, time and commitment. I believe that juggling well multiple tasks, deadlines, responsibilities, others, ourselves, and family strengthens our reputation as professionals. The quality of our work is our brand. It’s not our gender that determines the level of quality and engagement that we put in our work. It shouldn’t be.”

Inês Bravo ​(@inesbravo), Senior UX Designer

“I believe that this parity is inevitable. We see the differences in this mindset everyday. We see in some industries, women and men being treated with the same opportunities. But actually, I don’t like to say “to be treated as equal.” Women and men are not equal and that is a fact that we must acknowledge. Nor better or worse. Just different. In this difference relies our strength. And we must embrace that.”

Susana Salgado​­ (@susanasalgado), UX Lead at 

“I believe that education is the keyword for change. If we give both girls and boys the power to believe in their ambitions, and teach them how to achieve their goals despite gender, they will never feel threatened; in fact they will never even consider it! And I bet that if it still happens they will be prepared to face the situation and enforce their point of view.”

Inês Santiago (@inesvilamona)​­, Design lead at People’s Playground

“The tech companies I’ve known from within share some characteristics I prize: they’re full of talented and straight­-to­-the point people, men or women. That means there’s no time to circle around things, to win or lose discussions. In the MVP world, there’s no time for the blame game, no time for praising or pats on the back. Women are at least as good as men at this. Being down­-to­-earth, moving on to the next challenge. But they continue to refrain from speaking their mind and having their voice heard. And they continue to work twice as hard. That is why gender is still a conversation we need to engage.”

– Silvia Otto Sequeira​­, UX Specialist at Outsystems

“The events that don’t have “girls”, “women” or “ladies” in their names are, by default, for “boys”, “men” or “gentlemen”. Instead of shrugging my shoulders, I invite everyone to wonder why a woman would not consider to go to an event that doesn’t have those “magic words” on the name? For some reason, they don’t feel like they are on the same level as men.”

Ana Sofia Pinho​ (@AnaSofiaPinho), Core Organizer at Rails Girls Summer of Code and Portugal Geekettes Ambassador

“Being a woman and a mother working in male­-dominated industries and teams it's easy to be seen as the person who is "better at empathizing with users than to collect evidences” or “better at doodling than making data­-driven decisions" or even “better suited to work with cosmetic brands than sports or finance”. To be aware and position yourself everyday as the "as good as" candidate, not better or worse because of gender still takes work, but it’s an important legacy.”

Catarina Brito (@catbrito)​, Interaction Designer at StepValue

“Working in the Tech industry, still dominated by men, I find myself missing genuine stories of women at the top of their game. Stories I can identify with and aspire to. We should strive to do a better job at coming forward and sharing our own voices.”

Leihla Pinho ​(@Leihla), Design Director at Seedrs

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