Are you looking to generate more leads, convert visitors into subscribers, build a vibrant email subscriber list, and boost your sales? With lead generation plugins for WordPress, you can build your email list, bigger, faster and more targeted than ever before.
What Is Lead Generation for WordPress?
You can generate more leads by running effective marketing campaigns that convert your website visitors into subscribers to your email lists.
I will look at WordPress plugins that will help you in this journey.
- email marketing and newsletter plugins
- popup plugins
- social locker plugins
- abandoned cart plugins
Best-Selling Email Newsletter Plugins for WordPress on CodeCanyon
If you want to run dynamic email campaigns you will find some of the best email newsletter plugins on CodeCanyon for a very affordable one-time payment.
With these plugins, you don't have to pay monthly subscriptions. You get tons of features to help you run campaigns and sales that can significantly help grow your leads. Here's my pick for the best newsletter plugin on CodeCanyon:
Mailster allows you to host, create, manage, and send email newsletter campaigns from your WordPress dashboard. This means you don't have to pay recurring monthly subscription fees, and you get to own your subscriber data and digital assets for your campaigns.
This WordPress lead generation plugin comes with an intuitive drag-and-drop editor which lets you create stunning email campaigns and even embed images into your newsletter, without coding knowledge.
Its powerful automation tools allow you to easily engage with your contacts by sending automatic welcome emails, birthday emails, trigger campaigns from actions, follow-ups, and more.
You can take advantage of its tracking and analysis tool to improve your email campaigns and get the best conversion possible. With the help of these tools, you can find out where your subscribers come from, which email client they are using, their click rate, and any other activity.
This translation-ready WordPress email marketing plugin also integrates with popular WordPress plugins that you can add to have an even greater impact on your business.
Best-Selling Popup Plugins on CodeCanyon
Popups are some of the most effective lead generation tools that help you build targeted email subscriber lists. They come with many tools, including the ability to integrate forms that make email collection easy.
For a one-time payment, you can grab a popup plugin and get started building your email subscriber list. The popup and opt-in WordPress plugins available on CodeCanyon will allow you to integrate a popup or form into your website to capture your website users' email addresses, giving you the opportunity to market to them in the future.
Let's look at some of my favorite popup plugins on CodeCanyon.
Make your website more attractive with Green Popups. This plugin allows you to create unique multi-layered animated popups. You even have a library of over 200 professionally designed ready-made templates to choose from.
For easy collection of subscriber data to grow your leads, the popups can be embedded with AJAX subscription or contact forms which work with a lot of CRM, marketing, and newsletter systems.
The popups display on any part of the webpage or as a sidebar widget. They can display on page load, on exit intent, on scrolling down, or on user’s inactivity. They can come up when AdBlock is detected or when users click something.
Green Popups integrates with HTML forms, payment gateways, SMS gateways, CRM and newsletter systems, email verification services, and more.
In addition to working with WordPress Multisite, this plugin supports WPML, so you can create popups for different languages.
ConvertPlus is an all-in-one WordPress popup plugin that transforms your website into a lead generation powerhouse. It allows you to build your email list, bigger, faster and more targeted than ever before.
Features like the exit popup, opt-in popup, slide-in popup, video popup, on-click popup, social popup, embedded forms, widget boxes, and info bars make it the most powerful popup and lead generation plugin.
You can create a campaign by choosing from a huge library of over 100 beautifully designed and high-converting ready-made templates. You can customize it per your needs, add triggers and filters, publish it, and track its performance.
It is easy to set up. You only need to follow a few intuitive steps, and you'll be ready to create beautiful popups in minutes and start converting your website visitors into subscribers, social followers, and customers.
Ninja Popups for WordPress is a powerful popup plugin tool that brings you high-quality leads and increases opt-ins on your mailing list. This WordPress lead generation plugin will help increase your subscriber count and the social count of your site by using professionally designed popups to do the following:
- direct visitors on your site into taking an action, such as subscribing to your newsletter
- offer a discount or coupon for departing customers
- lock content that can only be accessed when they share their email
Through its powerful drag-and-drop editor, you can create unlimited colorful and dynamic popups by choosing from many layouts and colors. You can choose to delay popup display for seconds after the website opens. You also have tools to track how the popups are performing.
Ninja Popups for WordPress integrates with all popular mailing systems like Mailchimp, GetResponse, InfusionSoft, Jetpack, ConvertKit, and many more.
Transform your traffic into leads, sales, and signups using the Master Popups WordPress plugin to convert your website visitors into subscribers and clients by saving their email, first name, last name, phone, and other data through popups and subscription forms.
Master Popups has a powerful drag-and-drop visual popup editor with which you can easily create subscription forms, contact forms, images, videos, offers, notices, discounts, and any other type of popup.
You can select from over 70 ready-to-use popup templates to create modal popups, full-screen popups, notification bars, and slide-in popups, including inline and widget popups.
Master Popups integrates with more than 50 email marketing services such as Mailchimp, Mailster, MailPoet, Sendinblue, MailWizz, MailerLite, Active Campaign, and Mautic.
Premium Social Locker and Content Locker Plugins on CodeCanyon
Locking your best content is another proven way of getting subscribers and social followers. In the case of social lockers, the more shares your content gets, the more visitors to your website that you can convert into social followers, subscribers, and customers.
You can increase your social count and get more views for your content by purchasing one of these social locker plugins for a small one-time payment.
Now let's have a look at some of the best social locker plugins available.
This is one of the best plugins that you can use to get your brand out on social media. You can lock all of your content on your WordPress website. This gives you an incredible opportunity to grow your following through your website's content. There are over 28 social networks that you can link this plugin to.
Here are some more features for this WordPress plugin:
- fast social buttons loading
- responsive social themes
- CSS3 hover effects
- custom box position
ARSocial can build your brand overnight by sheer connectivity. This plugin can propel your content across up to 40 networks at the click of a button, ensuring the maximum possible visibility, viral growth, and popularity.
In fact, it is several plugins rolled up in one: social locker, social fan counter, social share, social like-follow, and subscribe.
The social locker feature comes in handy when you have material that you do not want shared, but only seen by those who subscribe. You can choose what material can be shared.
ARSocial provides a feature that places social network buttons section-wide and site-wide, as well as with a shortcode on all pages and posts. It also provides various display positions, like mobile display settings with a footer bar.
Subscribe to Unlock makes it fast and easy to capture subscribers by simply locking some specific content of your site until users subscribe. You can even lock the whole site with a popup or give a countdown to users until they can view the content without subscribing.
You can create unlimited locker forms by choosing a stunning layout from ten beautifully designed templates. You can also connect the forms directly to popular third-party subscription services such as Mailchimp and Constant Contact.
Offering a valuable ebook or other type of download is a great way to entice people to subscribe to your site. Opt-In Downloads makes it easy for you to build your email list this way. If people want to download a specified file, they must submit their contact details, and then they receive the download link by email. The contact data is easy to export as a CSV file to popular email marketing providers such as Mailchimp, iContact, or GetResponse.
Additional features of this WordPress lead generation plugin include:
- responsive design: the opt-in form looks nice even on small screens.
- GDPR-ready: enable or disable the “terms and conditions” checkbox for the opt-in form
- shortcode-driven: use shortcodes to place the opt-in form
- easy to install
Subscribe-to-Download is another option for providing downloads to people who provide their email address. You get 20 beautifully designed templates to help you build subscription forms that will encourage people to sign up. The plugin also integrates easily with popular third-party subscription services such as Mailchimp and Constant Contact.
Best Abandoned Cart (Remarketing) Plugins on CodeCanyon
Not all is lost when a cart is abandoned. It is an opportunity to get leads from potential customers so you can follow up with enticing deals. Grab one of these abandoned cart plugins and see for yourself!
This chat bot is very diverse. Not only can you remarket to your customers, but you can collect emails and phone numbers, get user feedback, send your users messages, and much more. Many chat bots require a monthly subscription, but this ChatBot is just a one-time payment. ChatBot uses artificial intelligence to conduct its conversations.
Here are even more features for this dynamic WordPress plugin:
- create simple text responses easily from your WordPress back-end
- create FAQ area
- collect user email for newsletter subscription
- automatically supports images
WooCommerce Recover Abandoned Cart monitors carts that are abandoned by members and guests. It automatically sends emails at specified times to recover the abandoned carts.
For members, as soon as a product is added to their cart, it will be captured in case the cart is later abandoned.
Guests will have to reach the step of inputting their email address on the checkout page, but once their email has been entered, their abandoned carts will be captured.
Lead Generation Tips
While the lead generation plugins mentioned are great for marketing, you will still need a plan. Below is a list of lead generation tips that you can implement right now and improve your marketing.
- Harness the full potential of social media channels. Each platform attracts a particular audience based on age or other factors. Know what platform your target audience is likely to spend time on.
- Become a master of forms since you will be using them to collect visitors' information. Test and see which forms get you more subscriptions.
- Make your content shareable. The more your content is shared, the more traffic comes your way.
- If you're going to lock content, make sure it is of very high quality, or else you will lose the trust of your subscribers and they will move on.
- Make calls to action an indispensable part of your campaign messaging. You can create stunning campaigns, but if you don't get users to take the next step then your efforts are for naught.
- Your website is the most important lead generation tool. If it's sluggish, then you lose your leads. Make sure it performs at an optimum level by investing in regular updates, site cleanup, and maintenance.
- Master SEO—its full potential is still under-exploited.
- Harness the power of testimonials, comments, and reviews. Hearing what other users think of your products or services increases your credibility and gives your leads the push to join in.
Take Your Marketing to the Next Level!
Lead generation is only a small piece of the marketing puzzle. There are many more facets of marketing that you need to consider when you are trying to run a successful business.
To help you get the most out of your marketing efforts, check out the resources below
- What Is Content Marketing?Andrew Blackman03 Feb 2022
- How to Write a Lean Marketing Plan (+ Detailed Example)Celine (CX) Roque10 Feb 2022
- What Is Affiliate Marketing for Blogs? (Overview + Tips)Brad Smith15 Feb 2022
- What Is Market Size? & How to Determine It For New ProductsBrenda Barron28 Jan 2022
We have looked at plugins that are necessary for building your subscriber list and converting visitors to customers. Without these lead generation tools, it would be difficult to capture emails on your website, and your marketing campaigns would not be as effective.
Below are some articles with resources that will help you to generate more leads and build a successful business.
- 9 Best Email and Mailchimp WooCommerce PluginsDaniel Strongin27 Jan 2022
- 25 Best Popup & Opt-in WordPress PluginsDaniel Strongin14 May 2021
- Create Branded WooCommerce Emails With an Email Customizer PluginDaniel Strongin14 Oct 2019
- 18 Best WordPress Membership Plugins and 5 Free PluginsEric Dye28 Apr 2020
- How to Make a Newsletter Email Subscription Popup With the ConvertPlus WordPress PluginEsther Vaati25 Apr 2019
- A Guide to Selecting Email Templates for eCommerceEric Karkovack29 Oct 2018
- How to Create Awesome Popups in WordPress with Elementor ProAdi Purdila25 Jan 2019
- "What Should I Write About?" How to Generate Ideas for Your Email MarketingDavid Masters01 Sep 2014
This post has been updated with contributions from Daniel Strongin. Daniel is a writer for Envato Tuts+, an avid electronic music producer, and has an online store dedicated to melodic electronic music producers.