SEO is one of those subjects which everyone thinks they know something about, but facts and marketing hearsay often get blurred making it pretty confusing for beginners. This session will sort the wheat from the chaff and tell you what you need to know, as a web designer, about SEO.

Getting SEO right means that your websites will achieve greater success. Getting it wrong could mean penalties and reduced reputation. Let's make sure you're getting it right.

During the course of these tutorials and articles online marketeer Kevin Vertommen will lead you through topics such as:

• Accessibility
• Robots
• Metatags
• Duplicate Content
• Friendly URLs
• Sitemaps
• Bounce Rates
• On and Off Page SEO
• Linkbuilding
• Images
• Content
• Authorship Information
• Structured Data
• …and much more.

With all this at your disposal, you can guarantee your (and your clients') sites will be optimized from the ground up. So let's begin with An Introduction to SEO.