Personas have long been integrated with UX documentation. They help us create fictional users, representative of our real users, which we can reference...

Despite the fact that storytelling dominates everything from entertainment to advertising, we rarely use it on our websites. It's time to change that.

Let's take a look at the what, why and how of creating design personas; developing personalities for your projects. When used correctly, design personas can...

If a visitor gets to see your standard 404 error page, there's a danger that they won't be hanging around long to see what else your site offers. A custom...

The typical user of an information system (a website, for example) will exercise perhaps three minutes of good will, during which he (or she) will give rein...