Lessons:16Length:1.9 hours
This course begins with the basics of A/B Testing. We’ll look at examples of how it works, and walk you through setting up tests using three major testing platforms. Then we’ll look at the best ways to conduct tests, the interpretation and validity of results, and some more advanced ideas such as testing email campaigns.
1.Introduction
1.1Introduction02:04
1.1
Introduction
02:04
2.Getting Started
2.1What Is A/B Testing?06:40
2.1
What Is A/B Testing?
06:40
2.2Examples of A/B Tests10:53
2.2
Examples of A/B Tests
10:53
2.3Preparing for Testing07:38
2.3
Preparing for Testing
07:38
2.4What to Test?07:54
2.4
What to Test?
07:54
2.5Permission and “Buy-In”04:40
2.5
Permission and “Buy-In”
04:40
3.Start Testing
3.1Testing Services05:50
3.1
Testing Services
05:50
3.2Optimizely12:20
3.2
Optimizely
12:20
3.3Visual Website Optimizer09:27
3.3
Visual Website Optimizer
09:27
3.4Google Content Experiments14:06
3.4
Google Content Experiments
14:06
4.Getting Results
4.1Measuring Success05:13
4.1
Measuring Success
05:13
4.2Statistical Significance07:10
4.2
Statistical Significance
07:10
5.Now You're an Expert
5.1Taking Your Tests Further06:39
5.1
Taking Your Tests Further
06:39
5.2A/B Testing Email Campaigns05:52
5.2
A/B Testing Email Campaigns
05:52
5.3A/B Testing Mistakes You Should Avoid05:22
5.3
A/B Testing Mistakes You Should Avoid
05:22
6.Conclusion
6.1Final Thought03:17
6.1
Final Thought
03:17
