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3.4 Focus on the Benefits to the Customer

Best practice #9: focus on the benefits to the customer. When planning a pricing table, we often list the features of our product. We say how much storage we offer, how many user accounts, the type of encryption we’ll use, and so on. And while this is fine, it’s also very technical and doesn’t really tell the customers why that particular feature is helpful for them. Let’s take a look at some examples.