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Lessons:15Length:47 minutes
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3.5 Make It Easy to Compare the Plans

Best practice #10: make it easy to compare the plans. I think this is one of the biggest problems we see today with pricing tables. They show us all of these features, but don’t really give us a quick and easy way of comparing the plans.

And they should, because that’s how we, as customers, make a decision. Let’s see how to do it right.