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Lessons:15Length:47 minutes
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3.6 Use a Clear Call to Action

Best practice #11: use a clear call to action. I’ve seen a lot of pricing tables use buttons that say: “Buy Now”. But the thing is, you’re not buying a plan, you’re buying a product. So instead, a much better alternative is to use “Choose Plan”, or “Add to Cart“. It really depends on what you’re selling. Let’s examine some other examples.