by
Lessons:4Length:25 minutes
  • Overview
  • Transcript

2.2 Writing Persuasive Copy

Perhaps the most critical factor in influencing a user's decision to act is your copy. However, writing persuasive copy is more challenging than you think, especially on the web. With the limited attention users have, grabbing it and persuading them into action is a definite art—an art that I’ll introduce you to in this second video.