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Lessons:4Length:23 minutes
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2.3 Getting Value From Your Customer Journey Map

A customer journey map is only valuable if you use it to draw attention to the needs of users. Unfortunately, people often leave it in a drawer, at which point it is forgotten.

For that reason, in the final lesson, I’ll share practical ways in which you can use your customer journey map. I’ll focus in particular on ways to include your customer journey map within a broader campaign to raise the profile of user-centric thinking within your organisation.

Thank you for following this course. I hope it’s given you some useful suggestions for improving the way your organization regards UX!