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Lessons:4Length:23 minutes
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2.2 How to Run a Customer Journey Mapping Workshop

In this lesson I’ll provide a step-by-step guide to creating a customer journey map. We’ll focus on the need to produce a customer journey map as part of a collaborative process with other stakeholders.

We can do this by running a customer journey mapping workshop, so I’ll talk through the process of running this kind of workshop and give practical advice for making it a success.