Lessons:22Length:1.9 hours
- Overview
- Transcript
4.6 The Team and Secondary Call-to-Action
Next up, you need to design the team and secondary CTA. This lesson is all about that.
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1.Introduction
1.1Welcome01:19
1.1
Welcome
01:19
1.2What Is a Landing Page?07:53
1.2
What Is a Landing Page?
07:53
1.3What a Landing Page Isn’t03:42
1.3
What a Landing Page Isn’t
03:42
2.The Landing Page Structure
2.1The Main Statement03:14
2.1
The Main Statement
03:14
2.2The Images, Videos and Benefits06:16
2.2
The Images, Videos and Benefits
06:16
2.3The Social Proof04:18
2.3
The Social Proof
04:18
2.4The Call-to-Action03:40
2.4
The Call-to-Action
03:40
3.The Conversion
3.1What Is Conversion?02:18
3.1
What Is Conversion?
02:18
3.2Extra Traffic vs. Better Optimisation04:48
3.2
Extra Traffic vs. Better Optimisation
04:48
3.3Message Matching and Freebies06:01
3.3
Message Matching and Freebies
06:01
3.4A Simple Layout, Strong Statement, and Call-to-Action03:02
3.4
A Simple Layout, Strong Statement, and Call-to-Action
03:02
3.5Things to Avoid02:44
3.5
Things to Avoid
02:44
3.6Post-Conversion Techniques02:51
3.6
Post-Conversion Techniques
02:51
3.7A/B Testing02:21
3.7
A/B Testing
02:21
4.The Design
4.1Let’s Build Some Wireframes13:26
4.1
Let’s Build Some Wireframes
13:26
4.2Assets: The Colours04:34
4.2
Assets: The Colours
04:34
4.3Assets: The Typography and Button Styles06:16
4.3
Assets: The Typography and Button Styles
06:16
4.4The Header and Call-to-Action11:29
4.4
The Header and Call-to-Action
11:29
4.5The Benefits06:41
4.5
The Benefits
06:41
4.6The Team and Secondary Call-to-Action07:03
4.6
The Team and Secondary Call-to-Action
07:03
4.7The Reviews, Footer, and Thank You Window10:06
4.7
The Reviews, Footer, and Thank You Window
10:06
5.Conclusion
5.1Final Words01:37
5.1
Final Words
01:37
