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Lessons:4Length:27 minutes
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2.3 How to Test Your Digital Offering

In the final lesson of this short course, I’ll introduce you to some of the methodologies available for testing your digital offering.

We’ll look at both “quantitative” and “qualitative” research, highlighting the pitfalls of both. In particular, we’ll look at a lightweight approach to usability testing—an approach that can be easily implemented in almost any project.