by Paul Boag
Lessons:4Length:27 minutes

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- Overview
- Transcript
2.3 How to Test Your Digital Offering
In the final lesson of this short course, I’ll introduce you to some of the methodologies available for testing your digital offering.
We’ll look at both “quantitative” and “qualitative” research, highlighting the pitfalls of both. In particular, we’ll look at a lightweight approach to usability testing—an approach that can be easily implemented in almost any project.
1.Introduction1 lesson, 00:30
1 lesson, 00:30
Free Lesson 1.1Welcome to the Course00:30
Free Lesson
1.1
Welcome to the Course
00:30
2.Improving Your Digital Offering3 lessons, 26:42
3 lessons, 26:42
Free Lesson 2.1The Problem With Digital Projects10:00
Free Lesson
2.1
The Problem With Digital Projects
10:00
2.2How Do We Approach Digital Projects Differently?06:31
2.2
How Do We Approach Digital Projects Differently?
06:31
2.3How to Test Your Digital Offering10:11
2.3
How to Test Your Digital Offering
10:11
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