Lessons:4Length:27 minutes
2.1 The Problem With Digital Projects
So many digital projects fail to live up to their potential. But why should that be the case? In this first lesson, I’ll explain how the unique nature of digital requires us to approach digital projects in a radically different way.
I’ll also outline why the project management methodologies of the Industrial Age are no longer appropriate.
1.Introduction
1.1Welcome to the Course00:30
1.1
Welcome to the Course
00:30
2.Improving Your Digital Offering
2.1The Problem With Digital Projects10:00
2.1
The Problem With Digital Projects
10:00
2.2How Do We Approach Digital Projects Differently?06:31
2.2
How Do We Approach Digital Projects Differently?
06:31
2.3How to Test Your Digital Offering10:11
2.3
How to Test Your Digital Offering
10:11
