1.4 Building Trust and Calls to Action
Persuasive web design should not be about tricking people into taking action. It should be about building trust and nudging people in the right direction. That is why, in this final lesson, we'll look at what is involved in building trust with users.
With trust established and a relationship built, the final thing we must do is ask users to act. These calls to action are an essential part of any website. That is why we end this course by looking at what creates a good call to action from both a design and content perspective.