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1.2 Getting to Know Your Users

Before you can persuade users to take action, you need to understand how they think. To do that, you need to understand who they are. In this first lesson, I will introduce you to some basic techniques for better understanding users-techniques such as empathy maps, ethnographic studies, and customer journey mapping.

By implementing the techniques covered in this lesson, you will understand your users and be in a better place to talk to them persuasively.

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1.2 Getting to Know Your Users

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