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1.1 Introduction

Everyone wants a website that can convert-after all, what's the point of having thousands of visitors if they don't take action? However, encouraging people to act is tough! In this short course on persuasive design, I'll introduce you to the tools and techniques which will help you nudge users in the right direction.

1.1 Introduction

Everyone wants a website that can convert. After all, what's the point of thousands of visitors if they don't actually take action. But encouraging people to act is tough. My name is Paul Boag and in a 13 minute presentation on persuasive web designer, I'm going to introduce you to the tools and techniques that will help nudge users in the right direction. By the end of the presentation, you should have a solid grasp of what motivates people. But also how to write compelling copy, and the design techniques behind persuasive calls to action. So, all I need to do now is persuade you to watch the video.

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