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1.3 Six Tools for Persuasion

Marketers have been using human psychology to convince us to 'buy' for a long time. Yet web designers make little use of this field of study. In this lesson, I will introduce you to techniques long used by marketers-techniques based upon the psychological traits that influence our thinking.

The field of psychology is large and complex. But we'll focus on just six characteristics which every web designer should know. These six tools of persuasion will make all the difference in your designs.

1.3 Six Tools for Persuasion

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