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3.3 Media and Links

In this lesson, you’ll learn how to optimize media and links in your content for SEO.

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3.3 Media and Links

Hello, and welcome back to this Tuts+ course on WordPress, SEO without plugins. In this part of the course, I'm gonna look at links and media and how you insert those in your posts in a way that's SEO friendly. So here you can see I've got a post within my site. It's got a featured image, but there are no other images in there yet. And it's got a whole bunch of internal links. Now internal links are important in your website. They will help users to find new content and encourage people to keep browsing and not to leave your site. But they also help search engines navigate your site and understand how your site is structured. There are two aspects to this. One is the links in your navigation menu. And those will help search engines understand the structure of your site. So if you don't have an XML sitemap of your site, which is something you really should have. And something that to be honest, an SEO plugin will give you, your navigation menu will tell a search engine something about the structure of your site. But your internal links work in a similar way to external links around the Internet. They give a page more weight. So if a page is linked to from a variety of different sites and different other pages online, it will get a higher ranking. Now, being linked to from an external site is better than being linked to with from within your own site. And the quality of the external site is really important, the quality and the relevance, but the same applies within your internal site. So, your homepage is going to have the highest ranking within your site, because it's most likely to be linked to from elsewhere. Unless you've got a particular post that might have gone viral, and that people have linked to all over the Internet. So your homepage will include lots of internal links. For example here I've got links to four posts, which in my view are important post that I want people to get started on. Now they're there for UX purposes. I want people to have somewhere to go when they arrive on my homepage, but then also helped me SEO because they'll tell search engines that those posts are slightly more important than some of the other posts in my site. So let's go back to the new to WordPress page which has got all of these links, some of which are external and some of which are internal. And edit the post. So I'll create a new block. And I'll make that an image block. I'm using a shortcut here where I type in a forward slash and then start typing the type of block. And then I click on the Media Library option. And here I can choose my image and I can optimize it for SEO. So I'm going to choose this image here and let's take a look at the metadata we've got. So this title here,it's a stock image so it's got a code at the end. Now using stock images isn't ideal, it's a good idea to actually create your own images so that they're unique. But here I've used the stock image. I'm gonna take this number out, because that's useless for SEO. Nobody's gonna be searching for that. And I'm gonna add coffee-hands because those are the things in the image, and I'm gonna copy that to my Alt Text because, you should always include Alt Texts In fact, what I'll do is, Put a sentence there so it makes sense. And then for the description, I'm gonna put, Edit your Word Press, Website, making sure I typed it correctly. Now the reason I've done that is, this describes what's actually in the picture and so does the Alt Text. But what I put in the description is more aimed at SEO. And to be honest, if the Alt Text is just decorative, you can see the advice here, which really it is. It doesn't really tell people anything. You could use that for the Alt Text, so I think I will change that. I'll select that image that's then added to my post. I'm gonna give it a bit of editing. I'm gonna change it to medium and I'll change the alignment so it's on the right. So you can see here's my image and if I update that and preview my post, you can see my image here. And if I were to inspect the code, here we've got the title laptop-on-desk-coffee-hands, and we've got a description, Edit your WordPress website. Now those could be found by search engines. So that is one advantage to optimizing your images and making sure they're SEO friendly. Because if somebody's searching for images, particularly if the image is more meaningful on your site, which this one to be honest really isn't. But it just helps add those keywords that I'm targeting with my post to my image as well. Now if your images fulfill a purpose, for example, there are screenshots showing people a process that you're providing a tutorial on, using good metadata for those images is particularly useful. Because people might be looking for images of that process. So now we've looked at images, let's take a look at how you can optimize links for SEO. Now most of the links on this particular page are very well optimized for SEO. I've used the title of the article that they refer to as the text in the link. And it's really important that the text that's linked from is meaningful and that. That's for SEO purposes and also helps with accessibility. Because when a screen reader reads out the links to somebody using assistive technologies, you don't want them reading out, click here, click here, click here, click here, because that's meaningless. What you want them to read out is something like installing WordPress. Now this internal link installing WordPress will also tell search engines exactly what this link is about. So let's find a link that hasn't been optimized. Look at this one, click here. Now, you might see this a lot on badly optimized websites. You'll see lots of click heres and heres, the word here being used as a link which is far from ideal because it tell Google absolutely nothing about what that link does or where it goes. So let's change it because the link should be on this. So I'm gonna edit this. I'm gonna copy that link, I'm gonna break that link and then remove it. And then I'm going to turn this text here into a link instead. And that's much better. Content management for bloggers, is something that somebody might search for. And having this internal link in your site just gives it a little bit more of what we would use a little bit more data for your search engine rankings. And the post that will be given that juice isn't this post I'm editing, it's the post that I'm actually referring to. So making sure that your links are meaningful and include the keywords that you want to optimize for SEO is really important. Whatever you do, don't have all your links say click here. So that's how you optimize your images and your media. In the next part of the course, I'm gonna show you how you can optimize your e-commerce site for SEO if you're using the WooCommerce plugin. See you next time, and thanks for watching.

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