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A Field Guide To Usability Testing


Testing usability is vital to creating a successful website — even more so if it's an e-commerce website, a complex app or any other complicated project. Unlike interviews and focus groups, a well-designed user test measures actual performance. This eBook, A Field Guide To Usability Testing, provides a guide to A/B testing, multivariate testing, tips for increasing conversion rates and a review of testing methods and tools.

Table of Contents

  • The Ultimate Guide to A/B Testing
  • Multivariate Testing in Action
  • Five Simple Steps to Increase Conversion Rates
  • 15 Essential Checks Before Launching Your Website
  • Test Usability By Embracing Other Viewpoints
  • Multivariate Testing 101
  • A Scientific Method of Optimizing Design
  • Comprehensive Review of Usability and User Experience Testing Tools
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