Testing usability is vital to creating a successful website — even more so if it's an e-commerce website, a complex app or any other complicated project. Unlike interviews and focus groups, a well-designed user test measures actual performance. This eBook, A Field Guide To Usability Testing, provides a guide to A/B testing, multivariate testing, tips for increasing conversion rates and a review of testing methods and tools.

Table of Contents

• The Ultimate Guide to A/B Testing
• Multivariate Testing in Action
• Five Simple Steps to Increase Conversion Rates
• 15 Essential Checks Before Launching Your Website
• Test Usability By Embracing Other Viewpoints
• Multivariate Testing 101
• A Scientific Method of Optimizing Design
• Comprehensive Review of Usability and User Experience Testing Tools