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Animation at Work


Animation isn’t merely decorative—it’s an invaluable tool for creating a better web. Start with science: by understanding the human visual processing system, you can design delightful animation that works to ease cognitive load. Rachel Nabors guides you through the anatomy of web animations, patterns, and communication decisions across teams. This book will prepare you to identify and prioritize opportunities to integrate animation into design systems for building better experiences.

What Are Briefs?

Briefs are eBook-only guides to essential fundamentals, of-the-moment techniques, or deep nerdery on a single aspect of a topic. Whatever the book, you’re only a quick break away from learning vital, practical know-how.

What People Are Saying

If you can’t justify the responsible use of animation to yourself, your team, and your stakeholders, all the technical expertise in the world is useless. This book explains the “why” of animation so you can pursue the “how” with confidence and clarity.
Justin Cone, Cofounder of Motionographer
Rachel’s easygoing style makes learning the science of animation both accessible and approachable. Not so much a “how-to” as a “why-to,” Animation at Work is an invaluable resource for anyone working in the UI space.
Aaron Gustafson, Author of Adaptive Web Design
Animation is too often seen as an afterthought, a nice-to-have relegated to the last leg of the development cycle. Animation at Work teaches you not just how to create thoughtful animations, but how to do so in a way that is modular and scalable—essential knowledge for anyone working with design systems. It’s a clear and concise guide I didn’t know I needed.
Mina Markham, Senior engineer at Slack

About the Author

Rachel Nabors began telling stories online as a teenager with her award-winning web comics. Her love of web technologies transformed into a career in front-end development, where she has worked with Mozilla, the W3C, and now Microsoft. She tends the web animation community via the Animation at Work Slack and her web animation newsletter. When she isn’t traveling the world, giving talks, or kissing puppies, she can be found perched in Seattle sipping a cup of fancy tea.

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Preview for Animation at Work
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Original Publication Date:
August 22, 2017