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Responsive Design: Patterns & Principles


As responsive design evolves, we have a critical need to think about design challenges beyond mobile, tablet, and desktop. When properly designed and planned, design patterns—small, reusable modules—help your responsive layout reach more devices (and people) than ever before. Ethan Marcotte shows you just how that’s done, focusing on responsive navigation systems, resizing and adapting images, managing advertising in a responsive context, and broader principles for designing more flexible, device-independent layouts.

Responsive Design Patterns and Principles

What People Are Saying

At its best, responsive design is both a set of techniques and a set of tenets. As practitioners, we have the opportunity to improve how we build for the web as well as how we perceive it. Thanks to equal amounts of eloquence and thoroughness, Ethan’s latest book encourages us to do both.
Trent Walton, Founder at Paravel
No one knows how the web sways better than Ethan Marcotte. If your websites seem unsteady across the oceans of devices, reading Marcotte’s practical handbook of responsive design patterns is how you’ll find your sea legs. Absolutely indispensable.
Frank Chimero, Author of The Shape of Design
Leave it to Ethan to write the book on how responsive is responding to its age and maturity. Whether you’re just becoming familiar or you already have responsive sites behind you, this responsive design text is critical.
Liz Danzico, Creative Director at NPR

About the Author

Ethan Marcotte is an independent designer and author, based in Boston, Massachusetts. He coined the term “responsive web design” to describe a new way of designing for the ever-changing web, and is the author of the definitive book on the topic: Responsive Web Design. His design, speaking, and writing has helped designers and organizations use the web’s flexibility to design across mobile, tablet, and desktop—and whatever might come next.

Over the years, Ethan has been a featured speaker at many conferences, including An Event Apart, SXSW Interactive, and Webstock. His clientele has included New York Magazine, the Sundance Film Festival, The Boston Globe, and People Magazine.

Preview for Responsive Design: Patterns & Principles
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Original Publication Date:
November 18, 2015