Putting together a successful email campaign starts by choosing the right template. Using Envato Elements is a great idea to source a fitting template for your brand. But before we dive into our list of the most downloaded templates on Envato Elements, let’s pause for a moment to talk about a couple potential uses for these templates.
What Are Email Templates Used For?
There’s a wide variety of email templates available that can be used for a number of purposes. Before we dive into our list, here are a few ways you might be able to use templates for your email campaigns:
- Email signatures. When you send email messages to people, you can use an email signature template to create a custom email signature that adds some personality to your correspondence.
- Sales messages. Some email templates focus squarely on sales, which allows you to craft emails that promote an individual product or service.
- General newsletter templates. Newsletter templates offer an easy way to promote blog posts or to share updates.
- Industry-specific emails. Some of the templates included here are intended for specific industries. For instance, a restaurant might require specific template features like buttons for booking a reservation or viewing a menu.
Most Downloaded Email Templates Currently on Envato Elements
Now here comes the list. Feel free to browse the most downloaded email templates that you can currently find on Envato Elements. They are a surefire way to start your 2021 email campaigns off on the right foot.
As its name would suggest, this is actually a set of 12 HTML templates you can use to create a custom email signature. It offers unlimited color styles, responsive designs, and compatibility with most popular email clients. This is great for added just a touch of professionalism to all of your emails, not just your coordinated messaging.
If you’re looking for something more robust, Gravity might be a good fit for you. This email template includes a builder for making any sort of customizations you wish. It’s compatible with most email clients and can be integrated into popular email marketing platforms as well like Mailchimp and Campaign Monitor.
Or, you might want to opt for Hostetemp. This set of email templates also comes with a builder for making changes on the fly and is billed as a multipurpose option so it can be tweaked to work for any industry. It comes with four demos, over 40 modules, and compatibility with popular email clients and marketing services.
Another worthwhile option is Marquez, which is dubbed as a full email toolkit for agencies. It comes with over 18 layouts you can use out of the box as well as 80 different sections you can use for your campaigns. It’s responsive, uses StampReady for edits, and offers broad compatibility as well.
If you’re looking for more email signature options, this template is an easy choice. It includes five different color options, 22 layouts, font options, and you can customize any part of it you want. It also comes with full documentation to make setup even easier.
Perhaps Sentinel will be more your style? This template makes use of the StampReady builder for quick and easy web-based customization. It’s also responsive, compatible with Campaign Monitor and Mailchimp, and offers broad compatibility with most email clients currently in use.
Cloe is another good option, which offers a responsive email template that provides full access to an editor so you can tweak and customize to your heart’s content. It works with most email clients and email marketing services, supports background images, and is editable via drag-and-drop.
The Boost email template is another responsive option on our list but this one is designed specifically with the promotion of apps in mind. So, those in the tech industry would particularly enjoy this one. It includes editor access, works with Mailchimp, and features W3C validated code.
Wince Mail is a template that, despite its name, is quite appealing to look at. This one is responsive as well and boasts a modern design with plenty of whitespace. It’s cross-browser and cross-email client compatible and includes a PSD file for easy edits.
Then there’s Mailee, which offers another multipurpose template that speaks to the needs of most brands with its stylish design. It can be edited through StampReady or via any email marketing service you prefer. It comes with over 30 modules, two layouts, and full documentation.
If you want a way to reach out to your email subscribers in a professional way, Email Newsletter is a great way to do it. This template allows you to create clean and modern email newsletters with just a couple of clicks. It supports Google Fonts, icon fonts, and includes full documentation for easy setup.
Corp offers yet another clean and professional email template worthy of consideration. This one has all the expected features: editable via StampReady and email marketing services, email client compatibility, and a responsive design. But it also comes with 40 drag-and-drop modules, commented HTML, and background image support.
Though admittedly for a niche, this template will be a welcome option for those in the restaurant industry. It’s responsive and features a layout and design that allows you to promote new menu items, discounts, and more. It’s also compatible with Mailchimp, Campaign Monitor, and Mymail.
The Blade email template is lovely to look at. It’s minimal and modern, giving your images and content plenty of room to breath and to stand on its own. You can edit it via StampReady and it includes unlimited colors, Google Font support, and full documentation so all your questions will be easily answered.
Escape is another great option to use for your emails. Its responsive design looks great on computers and on mobile devices and can be customized through a drag-and-drop interface. It works with most email clients and on most devices and has been tested to work with Mailchimp, Constant Contact, Campaign Monitor, Aweber, and iContact.
Or maybe you’d prefer Makeie. This email template is easy to use and clean in design, making it a great resource for pretty much any campaign. It’s cross-browser and cross-email client compatible and includes a PSD file and full documentation for easier editing.
Fresh Mail can be used for just about any industry and features a clean design with lots of whitespace, buttons, and spots for images. Drag-and-drop modules however you see fit. It’s compatible with Theme Builder and is designed to work with many popular email clients and marketing platforms.
Recruiter is another great choice, this time with a particular focus for those in the recruitment business. It is fully editable in most popular email marketing platforms and is compatible with most current email clients, making it a reliable choice for your company.
On a similar note to the above, the Play email template is a responsive choice developed for those who sell apps. It offers a layout that makes it easy to promote a single app, specifically, and includes HTML files you can use in email marketing platforms like Mailchimp, Constant Contact, iContact, Aweber, and Campaign Monitor.
Whether you’re in the food industry specifically or you have any sort of online magazine or online store, the Delicious email template ought to serve you well. It includes over 25 modules, supports smart object image replace, and comes with both an HTML and PSD file for easy edits.
Another compelling option is this template for ecommerce sites. It includes both a dark mode and a light mode for better compatibility with a variety of brands. It’s easy to customize and makes it simple to create a uniform look for all your official company emails.
Liberty serves as another excellent option on our list. This responsive email template includes theme builder access and works with the popular email marketing platforms. It’s editable via drag-and-drop modules and works with the current email clients.
If you have an online store, you’ll definitely want to check out the Shop responsive email templates. It includes CastelLab Builder Access, is compatible with the top email platforms, and allows for unlimited variations thanks to drag-and-drop editing and easy duplication/deletion of modules.
WOHOO has an exciting name and an equally compelling design. These email notification templates make it easy to send out automatic notifications to your subscribers/members when certain conditions are met while maintaining a sense of style. Who said notification emails had to be plain looking?
Another template you should definitely consider is Mega. It comes with over 35 modules that you can insert or delete and drag-and-drop to wherever you like. It’s browser, email client, and email platform compatible and it’s responsive. Plus, the included HTML and PSD files make it even easier to use.
Last on our list is the Last Minute template. This email template is described as multipurpose and it really can be customized to suit any brand, style, or industry. It’s responsive, includes over 50 modules, and can be edited using a free online builder. It’s also compatible with Mailchimp, MyMail, and Campaign Monitor.
3 Tips for Using Email Templates
Before you go, it’s important to keep a few things in mind as you load up an email template to use for the first time.
1. Use Images Sparingly
Even if a template offers tons of spots to insert images, you don’t need to use them all. Keeping load times and file size in mind when creating emails will ensure the ones you create are viewed as you intend.
2. Keep Content Simple
Just as with images, there’s no need to send a book to your subscribers -- unless that’s what they signed up for. That is, if you send out a monthly, wordy newsletter that’s fine. But if you’re trying to promote a product, use bulleted lists and keep copy brief. You want to encourage people to visit your site, not sit in their inbox forever.
3. Use an Obvious Call-to-Action
Speaking of getting people to visit your site, you need to make sure your calls-to-action are clear, upfront, and obvious. Don’t make subscribers hunt around for links or buttons. Clearly mark them and make them visible within the first view after an email loads.
Use One of the Most Downloaded Email Templates for Your Emails
While popularity isn’t always everything, it can mean a whole lot when trying to decide on the right email template for your brand or business. So, by selecting one of the most downloaded email templates currently available on Envato Elements, you know you’ll be choosing one that’s been tested and is trusted. Win-win, for you.
Good luck in whatever you decide to create!