1. Web Design
  2. UX/UI
  3. Web Typography

AI-Enhanced Typography: How Machine Learning is Transforming the Art of Web Typography

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Read Time: 8 min

Web typography is a critical aspect of design that affects user experience, readability, and aesthetics. With the integration of artificial intelligence and machine learning, the world of web typography is experiencing a groundbreaking transformation.

person writing the word typography on a notepad next to a computer and other UI notes.person writing the word typography on a notepad next to a computer and other UI notes.person writing the word typography on a notepad next to a computer and other UI notes.
AI is impacting all aspects of design, including typography. Image from Envato Elements.

That’s why we’re spending some time diving into the ways AI is revolutionizing how designers select typefaces and optimize text, ensuring a captivating and accessible design.

Typography’s Pivotal Role in Web Design

Typography profoundly impacts a website’s overall user experience. It communicates the message, sets the tone, creates visual hierarchy, and evokes emotions. Poor typography can lead to confusion, disinterest, and even mistrust among users. To create an engaging and effective design, it’s vital for designers to understand the significance of typeface selection, text layout, and readability.

Historically, you’d have relied on intuition, expertise, and experience to choose appropriate typefaces and fine-tune text layouts. While effective, this approach can be time-consuming and subject to personal biases, leaving some to lean on AI as a solution.

Today, AI and machine learning offer a variety of ways to streamline the process of typography selection and facilitate decision making.

Harnessing AI for Typeface Selection

AI can increasingly assist designers in the process of selecting typefaces that are the most appropriate for their designs. Let’s take a look at some of the tools that make this possible now.

Revolutionizing Typeface Pairing with FontJoy

Choosing the right combination of typefaces that complement each other without being overly similar or clashing can be daunting for designers. FontJoy is an AI-powered tool that simplifies the process of typeface pairing by providing suggestions based on visual compatibility.


FontJoy uses a deep learning model to assess thousands of fonts, recognizing their distinct characteristics, and suggesting complementary combinations. This helps designers attain an ideal mix of contrast and harmony, resulting in visually appealing and effective designs.

Crafting Custom Fonts with AI

AI is transforming the process of selecting fonts and the way new typefaces are created. Tools like Prototypo and Fontself leverage machine-learning algorithms to generate custom fonts based on user preferences and design constraints.


Designers can create distinctive and personalized fonts by adjusting parameters like weight, contrast, and width. AI font creation tools automatically generate variations and extrapolate missing characters, saving designers time and effort.

Optimizing Text for Enhanced Readability and Aesthetics

Text optimization is essential for readability, accessibility, and visual appeal. AI has significantly improved the process of typesetting and text layout. Let’s take a look at some of the tools making these skills more accessible.

DeepFont: Adobe’s Cutting-Edge AI Font Recognition

Adobe conducted research a few years ago on AI-powered font recognition. It was called DeepFont and its aim was to assist designers in identifying the fonts used in an image or design. By analyzing the shapes and features of individual characters, DeepFont suggests similar fonts, making it easier to recreate or adapt existing designs.

This AI technology makes it so you can maintain consistency across different projects or branding materials, ensuring a cohesive and visually appealing design language.

Pioneering AI Layout Optimization

Layout optimization is a critical aspect of web typography. Designers must strike a balance between factors like line length, line spacing, and font size to provide a comfortable reading experience for users. Emerging AI tools can help you to optimize text layouts more efficiently.


For instance, Uizard employs AI algorithms to analyze content and automatically apply the most visually appealing layout based on a set of predefined design rules. This saves time and ensures that the final design is aesthetically pleasing and easy to read.

Responsive Typography with AI Help

In today’s multi-device landscape, responsive design is indispensable for any website. Designers must ensure that typography remains visually appealing and readable across various screen sizes and resolutions. AI can help by dynamically adjusting font size, line spacing, and other typographic elements based on the user’s device and screen dimensions.

Tools like FlowType.JS and FitText are examples of responsive typography solutions that harness a more rudimentary form of AI to provide optimal typography settings for different screen sizes. These tools simplify the process of creating responsive designs that look fantastic and perform well on any device.

AI for Accessibility and Inclusivity

Designers must take into account the diverse needs of users, including those with visual impairments or reading difficulties. AI can play a vital role in enhancing web typography to cater to a broader audience and promote accessibility and inclusivity.

In fact, you can use AI tools to analyze a website’s content and user data to automatically adjust font size, color contrast, and other typographic elements to suit the individual needs of each user. By doing so, these tools help create a more inclusive browsing experience that caters to users with various visual impairments, dyslexia, or other reading difficulties.

A study conducted by a team comprised of people from Adobe and the University of Central Florida and published in ACM Designing Interactive Systems 2022 showed that tools that can personalize fonts on-screen lead to more accessible experiences. The tool under study was Adobe FontMART and the research indicated collecting a person’s preferred font, reading speed, and other factors resulted in the tool suggesting fonts that provided more favorable outcomes for the reader.

“The amount of text people need to read and understand grows daily. [..] matching individuals with a faster font could help them cope with information overload.” — dl.acm.org

AI can also be used to assist designers in selecting typefaces and design elements that are inherently more accessible. For instance, choosing fonts with larger x-heights or more distinguishable character shapes can greatly improve readability for users with visual impairments.

AI-Powered Font Recommendations

AI can also be employed to analyze the content of a website and suggest suitable typefaces based on the context, tone, and target audience. This capability can help designers create more effective and engaging web designs that resonate with their users.


PicsArt is a popular design platform that offers an AI-powered font tool, which analyzes your design elements and recommends the most appropriate typefaces for your project. PicsArt’s font tool analyzes your design’s content, colors, and visual elements to recommend typefaces that will not only enhance your design but also resonate with your intended audience.

The font recommendation feature streamlines the design process, allowing you to focus on crafting a cohesive and engaging visual language that aligns with their project’s goals and target audience.

AI in Handwriting Recognition and Calligraphy

The integration of AI in handwriting recognition and calligraphy opens up new possibilities for creating personalized and creative web typography experiences. AI and machine learning algorithms can analyze handwritten text, recognize individual character shapes, and convert them into digital fonts.


For instance, tools like Calligraphr allow you to transform your own handwriting into custom fonts by analyzing scanned images of handwritten text. These AI-powered tools then create a font file that can be used in various design applications, which makes it so designers can incorporate unique and personalized typography in their projects.

AI can also be employed to generate digital calligraphy based on user preferences and design constraints. You can then create custom calligraphic fonts or styles by adjusting parameters such as stroke weight, slant, and flourishes. Such tools automatically generate variations and extrapolate missing characters, offering designers a more efficient way to create intricate and elegant typography.

Looking Ahead: The Future of AI and Web Typography

As AI continues to advance, we can anticipate even more innovative solutions for web typography. These technologies will make it so you can create visually stunning and highly accessible websites while reducing the time spent on trial-and-error.

In the future, we might see AI-driven tools capable of analyzing user behavior and preferences to create even more personalized typographic experiences. This could involve automatically adjusting font size and line spacing based on a user’s reading speed or even generating custom font pairings tailored to the user’s aesthetic preferences.

AI can also help designers identify trends and predict which typefaces and typographic styles will gain popularity. This invaluable information allows designers to create designs that are visually appealing and in line with current trends.

Will AI-Enhanced Typography Have a Place in Your Workflow?

As you might’ve guessed by now, AI-enhanced typography is a rapidly evolving field with the potential to dramatically change the landscape of web design. Designers can use machine learning to make better decisions when selecting typefaces, improve text layouts, and create designs that work well on different devices.

And as AI technology continues to progress, we can expect even more innovative solutions and tools to emerge, making web typography an even more dynamic and exciting field for designers to explore. Though full adoption of AI tools at this point might not be feasible (or wise) staying ahead of the curve by keeping up-to-date with the latest innovations is a good idea.

And in doing so, you can continue to create captivating, accessible, and visually appealing websites that truly resonate with users.

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