Learn Design Theory

Learn the fundamental principles of design, including color theory, visual hierarchy, and more. Then use them to create effective and beautiful web designs.
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  1. My Client Offboarding Process [Checklist Included]

    My Client Offboarding Process [Checklist Included]

    Tutorial • Beginner

    People have a tendency to remember the first and last items in a sequence more strongly than all the rest. A client offboarding process will solidify that...

  2. Handle Design Projects Like a Pro with a Client Onboarding Process

    Handle Design Projects Like a Pro with a Client Onboarding Process

    Tutorial • Beginner

    The onboarding process takes place after you’ve vetted a prospect and before you begin working on a new project. In this post, we’ll cover the 6 steps to...

  3. How Web Designers Can Make Themselves Competitive in the Age of AI

    How Web Designers Can Make Themselves Competitive in the Age of AI

    Tutorial • Beginner

    Does AI pose a threat to web designers? If not now, will it in the near future? This post will look at the best and worst case scenarios as well as what we...

  4. How to Take Time Off Without Losing Revenue or Clients

    How to Take Time Off Without Losing Revenue or Clients

    Tutorial • Beginner

    Find yourself feeling guilty or stressed about taking time off from your design work? Here are 7 tips to help you step away from the screen and minimize the...

  5. How to Choose the Right Niche for Your Web Design Business

    How to Choose the Right Niche for Your Web Design Business

    Tutorial • Beginner

    There’s more to choosing a niche than looking at the dollar signs. In this guide, we’ll look at why it’s important to niche down as well as different ways to...

  6. How to Recession-Proof Your Web Design Business

    How to Recession-Proof Your Web Design Business

    Tutorial • Beginner

    There's nothing fun about going through an economic or personal financial crisis. With these 8 strategies, though, you can recession-proof and protect your...

  7. Principles for Successful Button Design

    Principles for Successful Button Design

    Tutorial • Beginner

    Here are ten quick and simple things that I always think about when designing buttons. These are simple, general design principles that can go a long away in...

  8. How Much Should You Charge to Build a Website?

    How Much Should You Charge to Build a Website?

    Tutorial • Beginner

    Wondering how to set a rate for your web design services? In this post, we’ll walk through a series of questions, exercises, and tools to help you find the...

  9. Understanding Visual Hierarchy in Web Design

    Understanding Visual Hierarchy in Web Design

    Tutorial • Beginner

    Visual hierarchy is a key principle behind effective web and UX design. In this article we'll cover the theory behind it and go over basic exercises to put...

  10. What Are the Gestalt Principles of Design?

    What Are the Gestalt Principles of Design?

    Tutorial • Beginner

    Based on findings from psychology researchers in the 1920s, the Gestalt principles help us design digital interfaces that make sense to users.

  11. How to Use the Serial Position Effect to Design Better Websites

    How to Use the Serial Position Effect to Design Better Websites

    Tutorial • Beginner

    Learn how the position and timing of web page sections and components impact how well your visitors remember and interact with them.

  12. Incredible Indigenous Web Design From Around The World

    Incredible Indigenous Web Design From Around The World

    Tutorial • Beginner

    To mark the International Day of the World’s Indigenous Peoples on 9th August, we’re celebrating 8 amazing Indigenous designers and agencies from around the...

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