Learn Design Theory

Learn the fundamental principles of design, including color theory, visual hierarchy, and more. Then use them to create effective and beautiful web designs.
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All Design Theory content:

  1. Why You Should Use a Web Design Contract (Plus What to Include In It)

    Why You Should Use a Web Design Contract (Plus What to Include In It)

    Tutorial • Beginner

    Everyone from a freelance web designer to a bustling digital agency would benefit from using a web design contract. In this post, we'll look at 14 items you...

  2. AI Prompts for Web Designers (ChatGPT, Uizard, Midjourney, GitHub Copilot)

    AI Prompts for Web Designers (ChatGPT, Uizard, Midjourney, GitHub Copilot)

    Tutorial • Beginner

    Feeling left behind with all the new AI tools coming out? Let’s fix that by diving into the top AI tools and prompts for each phase of the web design process!

  3. Invisible Forces in Design: Spacing and Shape

    Invisible Forces in Design: Spacing and Shape

    Tutorial • Beginner

    In this article on invisible forces in design, we’ll learn about how subtle use of spacing–often called “white space” or “negative space”–can be used to make...

  4. My Client Offboarding Process [Checklist Included]

    My Client Offboarding Process [Checklist Included]

    Tutorial • Beginner

    People have a tendency to remember the first and last items in a sequence more strongly than all the rest. A client offboarding process will solidify that...

  5. Handle Design Projects Like a Pro with a Client Onboarding Process

    Handle Design Projects Like a Pro with a Client Onboarding Process

    Tutorial • Beginner

    The onboarding process takes place after you’ve vetted a prospect and before you begin working on a new project. In this post, we’ll cover the 6 steps to...

  6. How Web Designers Can Make Themselves Competitive in the Age of AI

    How Web Designers Can Make Themselves Competitive in the Age of AI

    Tutorial • Beginner

    Does AI pose a threat to web designers? If not now, will it in the near future? This post will look at the best and worst case scenarios as well as what we...

  7. How to Take Time Off Without Losing Revenue or Clients

    How to Take Time Off Without Losing Revenue or Clients

    Tutorial • Beginner

    Find yourself feeling guilty or stressed about taking time off from your design work? Here are 7 tips to help you step away from the screen and minimize the...

  8. How to Choose the Right Niche for Your Web Design Business

    How to Choose the Right Niche for Your Web Design Business

    Tutorial • Beginner

    There’s more to choosing a niche than looking at the dollar signs. In this guide, we’ll look at why it’s important to niche down as well as different ways to...

  9. How to Recession-Proof Your Web Design Business

    How to Recession-Proof Your Web Design Business

    Tutorial • Beginner

    There's nothing fun about going through an economic or personal financial crisis. With these 8 strategies, though, you can recession-proof and protect your...

  10. Principles for Successful Button Design

    Principles for Successful Button Design

    Tutorial • Beginner

    Here are ten quick and simple things that I always think about when designing buttons. These are simple, general design principles that can go a long away in...

  11. How Much Should You Charge to Build a Website?

    How Much Should You Charge to Build a Website?

    Tutorial • Beginner

    Wondering how to set a rate for your web design services? In this post, we’ll walk through a series of questions, exercises, and tools to help you find the...

  12. Understanding Visual Hierarchy in Web Design

    Understanding Visual Hierarchy in Web Design

    Tutorial • Beginner

    Visual hierarchy is a key principle behind effective web and UX design. In this article we'll cover the theory behind it and go over basic exercises to put...

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