An attractive website is crucial for an online store. The design is the first thing your visitors will notice so it’s important that your website looks inviting and provides potential customers with the best possible user experience.
There are many eCommerce platforms out there. However, thanks to WooCommerce, WordPress is perfectly capable of powering an online store. Aside from ease of use, there are thousands of themes and plugins that allow you to create a truly powerful, one of a kind online store.
If you’ve been thinking about starting an online store or if you already use WooCommerce and want to refresh your store’s design, you’ve come to the right place. In today’s post, we’re featuring the best eCommerce themes for online stores.
WordPress eCommerce templates will help you build an online store that your users will love so head on over to ThemeForest now!
Best eCommerce WordPress Themes for Online Stores
The WordPress eCommerce themes from ThemeForest on our list come with an attractive design. They also have plenty of features to help you attract more visitors and convert them into customers in 2023.
1. Savoy - Minimalist AJAX WooCommerce Theme
Savoy is one of our best eCommerce WordPress themes. People love it because its modern and minimalist design puts the products in the center of attention. And, the built-in AJAX functionality gives the customers a seamless user experience on both desktop and mobile devices.
This is a five-stars rated WordPress eCommerce theme. See what the users write about it:
“This theme is wonderful. The management of pages and customization options are perfect! I recommend.”
“Savoy theme is very well built, coding is clean and customization is easy. The documentation is very helpful explaining each section in depth.”
2. Shopkeeper - Versatile eCommerce WordPress Theme
The Shopkeeper theme comes with plenty of demo layouts and page templates that can be imported with a single click and allow you to get your store up and running as quickly as possible. When it comes to shop settings, you can show or hide the sidebar, adjust the number of displayed products in a single row, enable catalog and quick view features, as well as customize the way individual products are displayed.
The WordPress eCommerce theme doesn’t lack in customization options either, allowing you to tweak every aspect of your WordPress eCommerce site from fonts to colors and layout. Customers praise the flexibility and the support from theme authors:
The best template I've ever worked with! And there were really many of them.Technical support 10/10! Very helpful and fast!
3. Kingdom - WooCommerce Amazon Affiliates Theme
This WooCommerce Kingdom theme comes with Wzone and WPBakery to help you create a website that will generate sales. This theme also includes many other industry-leading plugins such as Slider Revolution, ConvertPlus, and Premium SEO pack. This WooCommerce Kingdom theme can be a good starting point for your business.
There are 11 templates included in the WooCommerce Kingdom theme that are sure to impress. One of the most useful features for this WooCommerce Kingdom theme are the display of Amazon top deals. By adding a shortcode to your pages you can easily display today’s Amazon deals.
4. Neighborhood - Responsive Multi-Purpose Shop Theme
Neighborhood is a clean, multi-purpose and minimalist WordPress eCommerce theme. It's one of the best-selling WordPress eCommerce templates because it's super responsive, retina ready and uses the Swift Page Builder, which means you can easily build your website with endless customization options. Definitely one of the best eCommerce WordPress themes online.
User Halti says
Very stable, user friendly and always up to date.
5. Lotus - Fresh and Minimal eCommerce Theme
Lotus is a simple and clean eCommerce WordPress theme that wows visitors with its striking full-width header slider. Your products are the center of attention and there’s also plenty of space on the homepage to feature testimonials from previous customers. The theme comes with a powerful yet easy to use options panel that lets you customize a WordPress eCommerce site to perfectly reflect your brand.
6. Flatsome - Multipurpose WooCommerce Theme
If you’re looking for one of the best eCommerce WordPress themes that is packed with options, look no further than Flatsome. This theme was built to boost your conversions and wow your customers with its modern, flat design.
The theme includes features such as a drag-and-drop page builder, SEO-optimized code, catalog mode and quick view features, built-in wish list, and more. On top of that, your customers will be able to see all their purchases and track their orders thanks to beautiful account pages.
7. Gem - Elegant WordPress Theme for eCommerce Sites
If you sell high-end or luxury items, look no further than the Gem theme. This eCommerce WordPress theme’s elegant and stylish WordPress eCommerce design is perfect for online stores that sell jewelry, watches, or luxury fashion items.
In terms of features, the theme is responsive, includes 6 predefined color schemes and more than 50 widget positions to add products or feature your content. It also supports megamenu and off-canvas navigation which is perfect for mobile devices.
8. X Store - Modern WooCommerce Theme
Work with one of the best eCommerce WordPress themes. The X-Store is a modern theme that can be used for a variety of online stores. Thanks to multiple demos, you can create an electronics store, fashion store, furniture, app, and any other type of store.
The theme includes all the PSD files as well so if you’ve got a knack for design, you can easily customize them and adapt the changes to the theme. Naturally, all the important eCommerce features such as mega menu, product filtering, quick view, catalog mode, and others are included as well as numerous customization options.
9. Porto - Customizable eCommerce Theme
Porto is a responsive theme that is extremely customizable, easy to use, and suitable for every type of business, portfolio, blog and eCommerce sites. It includes 30 homepage layouts and is optimized to load fast. Main features include:
- Unlimited colors and layouts
- Ajax filtering in shop and product archive pages
- Woocommerce Catalog Mode
- Install demo content with one-click
- Lightbox feature
- Share icons on project and product pages
- Contact and newsletter forms
- Google web fonts
Porto is one of the best eCommerce WordPress themes of 2023 so grab it now!
10. Woodmart - Colorful eCommerce Theme
The WoodMart theme features a colorful and bright WordPress eCommerce design that’s suitable for a variety of stores. It’s responsive and retina-ready and allows you to customize fonts, colors, header styles, and more through the theme options panel.
Your customers will appreciate the ability to use filters and auto-completed search to help them find the product they’re looking for. You can even add product variants and use different layouts on product and shop pages. Our customers speak highly about the theme’s design and features:
“I love your theme, it has a fantastic build quality, variety of plugins, functionalities, and superb quality of theme design and usability, on both desktop and mobile.”
11. Avada - Responsive Multi-Purpose Theme
Launched way back in 2012, Avada has been around for a while now. However, since its debut, it’s been downloaded more than 550,000 times—receiving a rather impressive average rating of 4.77 out of 5 stars! You just need to take a trip to the reviews section to see what people are saying about it, but many praise this popular theme’s customizability.
With more than 50 panels of neatly organized options to easily control your site, this is a great option for WordPress beginners and experts alike. Gutenberg optimized, you can easily drag and drop any content blocks into place. For its ease of use alone, it certainly deserves its place on our list of best eCommerce WordPress themes for 2023.
12. The Retailer - Easy to Use WordPress Theme
The Retailer is an easy to use WordPress store theme that comes with extensive documentation and video guides to help you set up your WordPress eCommerce site. It’s great for those who are just starting out with their online store.
The theme features the ability to have a video background in the header and a clean grid-based layout for your featured and most popular products. With this theme, you can easily sell both physical and digital products, add product variations, and more.
13. Caden - Mega Store Responsive WordPress Theme
Caden is a super flexible eCommerce theme that lets you run a variety of different kinds of online store, from furniture to fashion. You can easily set up cool, engaging sale features like a "Daily Deals" block where a product is discounted and a countdown timer shows how long the discount will last. This is a theme that not only looks great, but will also help you sell more products!
14. Ordo - Natural Cosmetics WooCommerce WordPress Theme
Ordo is another versatile theme that can be used for way more than simply cosmetics, as the name may suggest. You can scroll through plenty of demo options to see how the template could match your wares, including beauty, food, floristry, and even an online portfolio to show off your creative work.
The color scheme used across all demos is simple and natural, but like all templates, you can easily customize until your site represents your brand most appropriately. With a page speed score of 98%, this one of the best eCommerce WordPress themes of 2023.
15. Uncode - Creative Multiuse WordPress Theme
This is one of those WordPress eCommerce templates that is just effortlessly cool. Many of the selected demos show just how well this would work as a template for an advertising agency, but there are also plenty to display what your online shop could look like.
The Shop Creative theme in particular looks less like a website demo and more like a fully-fledged fashion brand that belongs in the coolest areas of New York, Paris, or London. A recent update includes a Frontend Editor to help streamline the editing process even further.
16. Sienna - Fashion Theme for WooCommerce and WordPress
Next up on our list of WordPress eCommerce templates is Sienna. This theme features a clean WordPress eCommerce design and allows your fashion products to stand out. It comes with a smooth scrolling effect and the ability to filter products as well as a stunning product slider, so you can promote your most popular products or new additions to the store. You can tweak the layout of any page with Visual Composer builder as well as customize the visual style with theme options panel.
17. Electro - Vibrant Electronics WooCommerce Theme
The Electro is a robust and flexible WooCommerce theme that comes bundled with most of the advanced features available in most popular eCommerce websites like Amazon, Flipkart, Snapdeal, and others.
The eCommerce WordPress theme also includes premium extensions for even more functionality such as advanced live search, advanced vertical menu, product carousel, product deals, and advanced reviews. Customers love the flexibility of this theme:
“Awesome theme with nice and fresh layout. Easy to install and configure with help of tutorial videos released in YouTube. Support is also very professional and they are capable to solve tickets quickly.”
18. KLEO - Pro Community Focused, Multi-Purpose BuddyPress Theme
The developers behind KLEO claim to have created “the success kit for your site”—it’s a bold claim, but with thousands of downloads and plenty of happy customers, they must be doing something right. Like many of the eCommerce templates, versatility is at the heart of KLEO and you can choose demos displaying almost anything and everything, including travel websites, technology shops, news magazines, and e-learning sites. Of course, it can be fully integrated with WooCommerce.
19. BoxShop - Responsive WooCommerce WordPress Theme
Right at the top of the best-selling WordPress eCommerce templates is BoxShop. This theme is designed specifically for you to sell, sell, and ! You can add content blocks to display your products, which are also then supported with multiple banners to show what’s on offer etc. Like many of the templates, it comes with the Revolution slider which helps you to transition between product imagery in an aesthetically pleasing way.
20. Franco - Elegant WooCommerce Theme
Next up on our list of the best eCommerce WordPress themes is the Franco theme. This is a stylish WordPress eCommerce theme that comes with 16 premade demos and a robust admin panel allowing you to set up your WordPress eCommerce site just the way you want without any coding experience required.
Aside from quick view feature and the ability to use live search, your customers can filter products by brand as well as product attributes. This WordPress eCommerce theme also comes with built-in social sharing features and SEO optimized code.
21. Blaszok Wordpress eCommerce Theme
You can’t get much more modern than this retail Wordpress eCommerce theme—it cuts any unnecessary or distracting features from the homepage, instead focusing on what’s important.
The new Molise demo is a particular favorite and its low-key but high-end style almost looks more like a luxurious fashion billboard than an eCommerce site. Like many of the themes included in this list, you can incorporate a blog into your site to help to tell the story or your website or share important updates about what fans should expect in the weeks or months ahead.
22. Amely - Fashion Shop WordPress Theme for WooCommerce
Only introduced in 2018, this retail WordPress theme doesn’t have as much time on its side as many of the others, but it certainly makes up for it in style. You can use the fun colorful content blocks to sell your products in interesting ways, or you can go bold and make one product the feature of your homepage (as shown in the Golden Sneaker demo above).
With unlimited colors and more than 600 Google fonts to choose from, you can let your creativity run wild.
23. Upstore - Responsive Multi-Purpose WordPress Theme
With an average of 4.97 out of 5 stars, you can’t get much better than that! Upstore offers everything you could want from an eCommerce WordPress theme—versatility, functionality, flexibility, speed, and modern design.
You just have to take a second to look at the comparison of the game homepage next to the kids homepage to see that they’re words apart. This flexibility is exactly what you need from a retail theme that will inevitably evolve with time. There are at least 11 header layouts so you can design yours based on your requirements.
24. DiCi - Jewelry Shop WordPress eCommerce Theme
This WordPress eCommerce template is designed for Jewelry stores and craftsmen. With this modern web design, you can showcase your pieces with elegance and style. Diamond City comes with 5 demos that are easy to install and customize to your specific needs. What is great about this theme is the creators offer quick and helpful customer support if you ever run into any issues. Grab this high-quality WordPress template today!
25. Auros - Furniture Elementor WooCommerce Theme
Auros features a clear and simple in page design and page builder. Often times themes come with a limited set of homepage layouts which can be quite restricting. This WordPress eCommerce theme comes with 24+ unique homepage layouts that will fit any of your business’s needs. Here are a few notable features of this WordPress eCommerce theme:
- 24+ homepage demos
- 5+ product layout styles
- 4+ shop pages
- built on elementor
Don’t miss out on this powerful theme!
26. Vonzot - Music Oriented WooCommerce Theme
Last but by no means least on our list of WordPress eCommerce templates is Vonzot. This theme is designed with music shops in mind—and with the vibrant imagery used in the demos, you can see just what’s possible. Looking like the pages of an ultra-cool design or fashion magazine, you’re bound to keep your visitors hooked. Full-width imagery, bold color, and super simple navigation all make this template one not to miss.
5 Tips for Selecting The Best eCommerce WordPress themes for 2023
1. Simple User Experience
It can be all too easy to bombard users with every single product and service you offer as soon as they hit the homepage. But, in a world where we’re all inundated with content on a daily basis, your priority must be to offer your visitors a seamless user experience.
Not only is ultra minimalist navigation predicted to be a key web design trend in 2023, this couldn’t be more important within an eCommerce site where you’re looking to direct people to point of purchase!
2. Follow Trends
Following trends isn’t something purely reserved for fashion houses or design studios, whatever you’re selling, you’ll want to make sure your eCommerce template is future-facing and modern in its style.
Key trends of 2023 include playful UX, oversized typography, line-work layouts, and collage illustrations. You can find thousands of design eCommerce website templates on ThemeForest which can be edited based on the look and feel of your business.
3. Make It Accessible
To ensure your website is as inclusive as possible, the best web WordPress eCommerce templates will follow the latest Web Content Accessibility Guidelines. This could impact your site’s design for example by adopting contrasting colors to ensure any text is as easy as possible to read. Not only is designing with accessibility in mind the right thing to do, by making sure your site is open to everyone you’re also expanding your potential customer base.
4. Loading Speed
According to Google, great user mobile experience starts with speed. Make sure your site doesn’t fall victim to a high bounce rate! Select a theme that offers fast loading speed—thankfully, the majority of WordPress eCommerce templates available on ThemeForest have been designed to be super quick.
5. Customization is Key
Just as your products change and evolve with time, so should your site. Not only will regularly refreshing your site help to keep your content fresh and give your customers a reason to return, it offers greater opportunities to build your SEO. Plus, posting regular content can boost your domain authority—something that can prove invaluable in attracting new customers. Modern eCommerce website templates available on ThemeForest are quick and easy to update.
Discover More Great WordPress eCommerce themes for 2023
The themes mentioned in this article are more than enough to get your eCommerce business up and running. If you are looking to purchase these WordPress eCommerce templates, head on over to ThemeForest and you can grab any one of the weekly best selling eCommerce templates.
However, each business has its own specific needs and the WordPress eCommerce templates detailed above may not be the right fit for your business. To help you with your search for the perfect eCommerce theme I have linked three other Tuts+ articles that will be sure to provide you with more high-quality options.
- 31+ Best Responsive WordPress Themes (For Sites in 2022)Brenda Barron19 Jan 2022
- 30 Best eCommerce Website Templates: Updated for 2023Brenda Barron03 Apr 2023
- 23 Best WordPress Marketplace Themes: To Make Your Multi-Vendor PlatformBrenda Barron06 Jan 2021
Learn More About WordPress and eCommerce
We know WordPress can seem intimidating if you're just starting to use this awesome platform. But don't worry, here I have some resources that might help you with your WordPress website.
Additionally, you can check our fantastic course: A Beginner’s Guide to Using WordPress
- How to Edit the Home Page in WordPressAdi Purdila24 Sep 2021
- How to Add a Page or Post in WordPressAdi Purdila20 Feb 2020
- How to Change the Domain Name and URL of Your WordPress SiteRachel McCollin19 Jun 2020
- How to Add Plugins to WordPressJessica Thornsby13 Dec 2019
And don't miss our free course on how to use WooCommerce, which will take you through all the details of setting up a profitable online store, step by step.
Where Can You Find The Best eCommerce WordPress Themes?
One of the best places to find high-quality WordPress eCommerce templates are marketplaces such as ThemeForest. Each of them has its own set of benefits and use cases.
ThemeForest, on the other hand, allows you to purchase a single item for a fixed price. You pay the price of the item and you can download your file, whether that’s a theme, a plugin, a logo template or something else. It’s a great choice for busy entrepreneurs who just need to buy an item once to satisfy their immediate need.
Update Your Store’s Design With a Brand-New WordPress eCommerce Theme
Finding a Premium WordPress eCommerce theme isn’t hard when you’ve got multiple choices. Use our list as a starting point and if you want to browse more themes, head on over to ThemeForest to find trending WordPress eCommerce themes.
Editorial Note: This post has been updated with contributions from Maria Villanueva and Janila Castañeda. Maria is Associate Editor of the Tuts+ Design channel. Janila is a staff writer with Envato Tuts+.