When it comes to fashion websites, choosing the right design is imperative. Whether you’re highlighting your best models or showcasing your latest creations; one thing is certain: like fashion, your site needs to focus on the visuals.
“What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.” —Miuccia Prada
Large images and plenty of white space will do wonders for your site. But, how do you go about creating a beautiful fashion website? The answer is WordPress, paired with a premium, high-quality fashion WordPress theme designed specifically for the fashion industry.
In this roundup, we feature the best fashion WordPress themes available on ThemeForest in 2020.
Best Fashion WordPress Themes (2020)
The WordPress themes for fashion blogs and magazine sites on this list feature nothing short of stunning design, paired with modern website features, such as: SEO best practices, fast loading times, beautiful galleries, and tons of customization options. We also include a number of theme designs for selling fashion products.
Browse through this curated selection of fashion WP website templates, stylish WooCommerce themes, and fashion blog WordPress themes, to find just the right one for your site design in 2020:
Modelling Agencies, Fashion bloggers, cosmetics stores, Estelle serves all fashionistas perfectly. Stylish, simple, and boasting WPBakery Page Builder and Revolution Slider included in the package, this WordPress fashion theme will make building your own fashion website dead easy. Estelle is brand new as of July 2020–show it some love!
If you own a business providing clothing and accessories rental services, or you’re in fashion retail, Your Dress will represent you perfectly online. Your Dress has a range of layouts to play with, and you’ll be able to customize its aesthetics using the options panel too.
The Luxury is one of the top-selling fashion WordPress themes on Themeforest. Regularly updated and kept current in terms of features and style, The Luxury offers two essential versions; dark and light, depending on the brands and lifestyle you’re looking to promote.
It lends itself perfectly to selling luxury products such as watches, bags, jewellery, cars, luxury vacations, even yachts. Build your luxury website using the GoodLayers page builder (included for free) and the Master Slider plugin to present your products with style.
The next fashion WordPress theme on our list, Kloe, features a number of stylish home pages to choose from, allowing you to create a fashion portfolio, blog, online store, and more quickly in 2020.
With beautiful parallax backgrounds and nicely organized galleries, Kloe makes it easy to showcase your style. This website theme design is also easy to customize, integrates perfectly with Visual Composer, and is fully SEO optimized.
The Angel Model and Agency WordPress theme is fully responsive and is a great choice for fashion models, talent agency, and photography portfolio websites. Stunning full-width background images and the ability to use video backgrounds are perfect for showcasing photos of models or your photography.
On top of SEO optimized code, custom sidebar generator, and page builder, this theme is also fully translatable thanks to WPML integration.
The Gilda fashion agency theme comes packed with unique features such as user registration and portfolio submission. The site design is perfect for fashion agencies that want to facilitate the process of recruiting new models in 2020.
This theme has a rather minimal design and you can even create a shortlist of talent available for immediate booking.
The Lavan fashion WordPress theme features a dark and responsive design, with more than 10 homepage layouts and easy one-click demo import. It’s easy to customize thanks to Site Builder page builder and comes with plenty of customization options if you’re not a fan of the dark theme.
Additionally, this popular theme design comes with 14 custom widgets and fully SEO optimized code. Customers are praising the features and the design quality:
Very nice theme with awesome features. Well updated and supported by Kayapati. Recommended!
This stylish and elegant theme emphasizes beauty and fashion blogging. The setup of this theme couldn’t be easier with Allure’s set of homepages and carefully designed blog styles. If you are serious about your fashion website, then this theme is a must-have.
Here is what you can expect from this top-notch fashion theme:
- Instagram feed widget
- blog post carousel and slider
- responsive and retina ready
- various blog layouts
View the live preview of this fashion theme now!
The Casting agency WP theme is another great choice if you need a sleek theme for your fashion and modeling agency with an easy way for models to register and submit their portfolios.
This fashion WordPress theme design comes with integrated user registration and model inquiry forms, beautiful sliders, and an easy way to create a membership site where your models can apply for gigs and manage their portfolios.
The Hair Care fashion WordPress theme is a great website design for hair salons, spa and beauty salons, and fashion agencies. A custom image gallery widget allows you to showcase your fashion creations or your models and you can easily customize the layout, colors, fonts, and more with the theme customizer. The theme also supports WooCommerce so you can easily sell fashion-related products in 2020.
The Julia theme for WordPress fashion websites makes it easy to manage your existing talent and allow visitors to book them for a fashion show. It’s easy to setup and customize the theme thanks to a one-click demo importer and the drag-and-drop page builder. It’s main features include:
- Custom Model Meta Options
- Unlimited Portfolio grid style pages
- SEO optimized
- Custom post formats support
Top Model is a fashion WordPress theme designed with a clean and sophisticated design for 2020.
It comes with various portfolio options to help you introduce each model and your fashion projects. You can also advertise your fashion events, fashion shows, exhibitions, and photo sessions.
Check out what customers had to say about this popular theme design:
Amazing support, usually answered any and all questions that day, even with a different timezone). The Customization was very easy (I’m no WP expert either) so that was great. And the design is obviously very well thought out and visually pleasing.
If you’re looking to sell your fashion creations, consider the Alteration WordPress theme. This fashion WordPress theme works with WooCommerce and has a beautiful design that puts your fashion products in the spotlight.
You can also make use of the page builder to easily change the layout as well as numerous shortcodes to add various features to your site.
The Audrey fashion designer WordPress theme features an elegant design and plenty of templates for the homepage as well as the inner pages of your website. It’s compatible with several popular plugins which include Visual Composer and Revolution Slider and offers quite a few customization options on the backend.
You can integrate various social media feeds on your site and use beautiful parallax and video backgrounds to capture the attention of your visitors.
This fashion theme features not one but twelve different blog layouts that will help you create a stylish fashion blog. The modern and minimalist design will make your blog look professional and will help you sell more products or services.
Here are a few notable features of this fashion theme:
- fast and reliable support
- powerful admin panel
- 600+ google fonts
- step by step setup documentation
Find out if this theme is right for you by viewing the live preview.
As far as fashion WordPress themes for bloggers go, you need look no further than the Look WordPress blog theme. The theme comes with a beautiful grid design that allows you to feature your most popular articles and highlight images of fashion shows, outfits of the day, and more.
It has a number of different demos which can be imported with one click and you can customize every aspect of the theme through the theme options panel. On top of that, the WordPress fashion magazine and blog theme is fully responsive and optimized to load fast.
The Hannah CD WordPress theme is a beautiful, feminine design for fashion blogs. The theme comes with several custom widgets, including a carousel widget for featuring your most popular fashion articles.
You can choose between several different article layouts and customize colors, fonts, and more. On top of that, you can easily embed promo boxes and stylish popups so you can build your email list.
This theme will surely make your website stand out! This theme is ideal for makeup artists, hairdressers, eyelash extension studios, or any type of stylist.
Whether you are an individual advertising your expertise and services or a business with many employees, this theme can suit your needs. It features all the necessary sections for a highly effective website including:
- multiple skins
- predefined color schemes
- free fonts and icons
- responsive design
- custom widgets
Check out the live preview of this plugin and see if it is right for you!
Let Stephanie King’s WordPress fashion theme help you create a stunning website in no time. The theme was built for contemporary stylists, fashion gurus, lifestyle bloggers, and designers.
What is great about this theme is it is optimized to work with popular plugins such as WPBakery, Slider Revolution, Essential Grid, Booked Appointments, and more!
Here are a few notable features about this plugin that separate it from other fashion themes:
- advanced mobile device optimization
- drag and drop page builder
- SEO optimized
- parallax effect backgrounds
- multi-language support
View the live preview to see how this fashion theme can work for you!
This fashion theme is great for showcasing profiles. Whether you are a talent agency, talent manager, casting for models, or just need to highlight profile images for your fashion blog, then this theme has everything you need to succeed. The color schemes, layering, and fonts used help create a sense of sophistication and professionalism that will help enhance your business.
Here is what you can expect from this fashion theme:
- account creation and management
- advanced search functions
- profile custom fields
- paid membership integration
See just how powerful this theme is by viewing the live preview.
How to Get Your Fashion WordPress Website Started, Quickly
If you’re looking to create a website for your fashion portfolio, agency or a blog, here are a few tips to help you get started fast:
1. Choose a Fashion WordPress Theme
The first step in creating your site is to decide on the WordPress theme you want to use. Consider what type of website you want to create and look at the features that the theme offers:
- If you want to blog about fashion, consider a fashion blogging theme like Raspberry.
- Similarly, if you want to create a website for your model agency, choose a theme like Top Model that will allow you to easily feature models and their portfolios.
Lastly, pay attention to the design and choose one that aligns with your brand.
2. Invest In Quality Hosting
You will need to invest in quality hosting to ensure your site loads fast and is available to visitors at all times. While there are many cheap hosting plans available, it pays to invest a little more, especially if you don’t want to worry about maintaining WordPress yourself.
3. Import Demo Content
Once you’ve settled on your WordPress theme and setup hosting, the easiest way to start with setting up your theme is to import the demo content. Themes like Lavan or Julia make it easy to get your theme looking like the demo. Once the demo content has been imported, you can edit the pages to simply add your own images and text.
4. Customize Your Fashion WordPress Theme
You’ll also want to customize the theme to reflect your brand. Most themes come with a theme options panel that makes it easy to apply different styles. You can customize the colors, fonts, upload your own background, logo, and more.
You’ll also be able to tweak the layout through a drag-and-drop interface so you can rearrange elements, replace a gallery with a slider or add an FAQ, accordion, or other elements. Some themes even integrate social sharing buttons so you can control where you want them to display.
5 Quick Design Tips for Your Fashion WordPress Website
1. Optimize Your Images
Having a slow website will deter customers from every visiting your website and will rank you lower on google searches. One of the biggest factors that contribute to slow websites is unoptimized images.
When you are uploading images to your media gallery, make sure that they are the smallest size possible to where they do not lose any quality. This will ensure that you are keeping the page load time down as low as it can be without having your images be perceived as lower quality.
2. Use the Right Colors
While many of the themes above come with preset color schemes, you should implement that color scheme that works for your particular business. This will help tell a consistent story about your brand to your audience.
If a premium theme’s color scheme does not match your brand then spend some time researching colors that will and implement them into the theme. Contrasting colors work great for fashion websites, so strongly considering using them when deciding on your color scheme.
3. Use the Right Font
It can be easy to get carried away with having the fanciest font or having a large number of fonts on your fashion website.
To ensure that your audience can read and understand the font on your website, be sure to choose a font that is easily legible at different sizes. Also, limit yourself to just 3 different fonts on your website, to help with the overall consistency of your platform and brand.
4. Logo Logo Logo
Your logo is more than just an icon that is placed on your website, it is the face of your company. Don’t be afraid to spend money on a logo (have you tried the Logo Maker from Placeit?) if you can’t create a professional-looking one yourself.
Your customers will develop their first impressions from your logo which can make or break your chances of success. Be sure to include this logo on the header of your website so your customers will always be reminded of your business.
5. Space Out Your Elements
Nothing makes your website look more unprofessional than a cluttered website. Modern website designs make use of spacing to help make the website more digestible for the average user.
When you are creating your page layout make sure to leave extra space on all sides of each element to reduce any clutter. The amount of space that you leave will depend on the size of the element and where the element is positioned on the page.
Create a Beautiful Fashion Website With a Top Theme Design
Creating a beautiful fashion website is not hard when you have the right tools to do it. Thanks to WordPress and one of our premium fashion WordPress themes, anyone can build a great looking website in a matter of hours. Browse through our collection of high-quality WP themes for the fashion industry and start working on your site.
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