Mobile apps have become an integral part of our everyday lives. They help us get our jobs done, stay in touch with people we care about, do our shopping, banking, organize our families, even assist with our mental wellbeing. But, as useful as apps are, there is also fierce competition in the app marketplace.
If you develop mobile apps for a living and wish to ensure your app is a success, you'll need to promote the app as you develop it and continue during the launch phase. The best way to spread the word about your app is with a website that allows you to showcase the benefits that the software offers.
Thankfully, creating a website has never been easier with WordPress and a theme designed specifically for mobile apps and software.
Best WordPress Mobile App and Software Themes For WordPress (2021)
This roundup features a small selection of the best mobile app and software WordPress themes on ThemeForest.
Browse through them to find just the one to showcase your new mobile app or software. Get your site launched quickly on WordPress with a professional theme design:
FluidApp is a sleek, responsive WordPress app theme designed specifically for Mobile, iPad and Tablet apps.
This exciting WordPress mobile theme for apps is coded to the latest HTML5 and CSS3 standards. Choose from iPhone, Android (plus Windows, Nexus or BlackBerry) and upload your app screenshots.
And it's available and both light and dark versions along with awesome developer support.
Pandora Box is a creative and minimal one-page WordPress mobile app theme designed to showcase mobile apps.
It includes unique slider, features, team and price plugins and many other functions. Customization is easy–set the brand color for background, use pattern or photo walls, use any external icons and Google fonts–don’t hesitate to make your powerful website!
TheSaaS is the world’s largest marketing automation platform. It’s like a second brain that helps millions of customers find their audience, engage their customers, and build their brand.
This responsive WordPress template works on any device: desktop, tablet or mobile and is highly customizable meaning that you can change anything.
EOS is a beautiful Landing Page template for mobile apps. This WordPress theme supports six hero layouts, two color versions (light and dark themes), a choice of unlimited color schemes and two background modes.
Create a wordpress mobile app theme for your app or software. EOS contains two bonus pre-launch pages.
The Agile WordPress theme uses a modern design and can be used for a variety of niches such as app showcase, software showcase, corporate, and portfolio sites, and much more.
The theme integrates beautifully with Visual Composer and SiteOrigin Page Builder so you can choose which one you’d prefer to use. It also supports multiple custom widgets, shortcodes, custom post types, and more.
The AeroLand WordPress theme is a great choice for showcasing multiple and single apps, web apps, SaaS platforms, and all other related products. Its purple and violet hues, matched with “blobular” organic forms, tie into current web design trends.
It’s responsive, integrates with all the layout and functionality plugins you’d come to expect from a premium WordPress theme, and Aeroland comes with some brilliant homepage demos too, including all these:
- App Showcase
- App Landing
- Digital Agency
- Product Showcase
- Digital Store
Consider the Stratus WordPress software theme to showcase an app while growing leads and users. It comes with all the expected features, which have been updated for 2021, such as:
- Beautiful responsive design
- Easy to use Page Builder
- Robust Theme Options Panel
- Full WooCommerce support
- Touch optimized sliders
- Unlimited Sidebars and Widget Areas (Widget Logic)
- Easy content import
- And more
The Alva Wordpress app theme is a fantastic contender from this list; it’s easy to use, highly customizable, and quite powerful thanks to its many features, optimizations, and compatibilities.
Alva will work great for various purposes, including for mobile apps, software, or startup websites.
It’s one of the best WordPress themes for apps because it has a responsive layout and special features like two different landing page designs, blog layouts, galleries, services, and pricing tables. And, its visual design is excellent.
Foton is an excellent WordPress mobile app theme that comes with over a dozen premade designs aimed specifically for software and apps. Each page features fantastic graphics and visuals to help you show off your product easily.
This WordPress theme for apps includes numerous shortcodes for easy customization and editing, responsive design for mobile browsing and quality support if you have any trouble or questions.
Try the Pursuit WordPress theme if your company provides SaaS solutions, mobile apps, or cloud software.
It comes with a beautiful responsive design, plenty of customization options, touch optimized sliders, and stunning animations that will capture the attention of your visitors.
Vixus is a fantastic option for those looking for a single page app or software WordPress theme. It features a modern design with ample whitespace, great colour scheme, and exceptional typography.
The illustrations are delightful too! This theme’s visual design is a fantastic selling feature all on its own.
The Applay WP theme can be used for making app showcases in 2020, but also to sell your apps or as a landing page while you’re still in the development stage.
Customers are raving about its features, design quality, and customization options:
“By far one of the best WordPress themes I’ve used (and we have used a LOT!).”
“Super quick to install, literally takes minutes to customise, super transitions and animations, so many preset options to choose from, and the customer support is second to none.”
The Fusion WP theme features clean design and elegant typography with plenty of whitespace and tons of features to create a unique mobile app website in 2021.
It comes with two homepage designs and integrates with SiteOrigin page builder along with more than 25 custom elements. You can add parallax effect to different sections and make use of custom icons to highlight the best features of the app.
Appset is a collection of modern landing page templates for promoting an app, service, or project. Collect email signups so you can notify potential customers of updates. Choose from a huge number of homepage design variations, plus a large collection of inner page templates.
On top of that, you can easily insert various shortcodes and customize the WordPress theme to suit your brand in 2021.
Masa is an ideal choice for your next software or app WordPress theme. Its visual design is modern, clean and well-executed which is a big reason it’s one of the best WordPress themes for apps.
It’s filled with fantastic features that make working with this theme very easy. Some of the main features include:
- Powerful Admin Panel–Redux Framework
- Flexible blog layouts
- Fully Responsive
- Import demo site with One-Click
Milus is an app WordPress theme created by one of Envato’s Elite Authors: Wolf-Themes.
Milus is a high-quality theme you should consider for a mobile app or software website. It’s a great, modern theme with a beautiful design and it also comes with the following features:
- Premium plugins: WPBakery, Revolution Slider, demo illustration, One-Click demo
- Fully responsive design
- All-in-One page design
- SEO optimization
- 100+ premade layouts
- WooCommerce integration
- And more
Built on the ever-popular Bootstrap framework, AppMe is a powerful responsive App landing page theme for WordPress.
AppMe is equipped with WPBakery Page Builder, plus a handful of custom components that will help you assemble the app or SaaS promotional pages you want.
If WordPress isn’t the platform you’re looking for, you can alternatively go for the static HTML version, perhaps even developing it for the CMS of your choice.
What makes Jupiter one of the best WordPress themes for apps on this list is its adaptability. It’s a multi-purpose WordPress theme with stunning visual design and numerous features.
It can just as equally be used for a number of other industries, but it’s still a fantastic option for those looking for a stunning, reliable and highly-customized WordPress theme for software or app websites.
Connect is a WordPress theme ideal for modern software businesses and startups. Its features include nine demo homepages that can be imported with a single click, parallax, on-load animations and transition integration, and a slew of shortcodes.
The Codz WordPress theme is a great choice for a software or app website. The theme was created explicitly for software and startup businesses in mind meaning it has demos and features that will fit a software company’s needs.
Some of these fantastic features include:
- Elementor—a drag and drop visual page builder
- Ready to use page templates
- Google Fonts and Adobe Typekit integration
- Fully responsive design
- Revolution slider
- Compatibility with top industry plugins
- Optimized for speedy loading times
Try Pixxy if you want a clean, sleek landing page WordPress theme for your app. It features hundreds of options and shortcode combinations, lots of page layouts, and 15 portfolio layouts to show off your products in fine fashion.
This stylish WordPress theme integrates solidly with plugins such as WooCommerce and Contact Form 7, and it also includes plugins such as UpQode Google Maps, WPBakery Page Builder, and Grid, to take your app website to the next level.
Softwerk is a versatile WordPress software theme that features a vast collection of beautiful layouts along with many amazing elements and features that come together to create one of the best WordPress themes for apps too.
Working with Softwerk is simple, easy, and intuitive—you don’t need to know any code in order to set up this app WordPress theme nor to customize the theme to your needs. Softwerk comes with a wide variety of fully responsive layouts and a vast collection of shortcodes that are also optimized for customization.
Check out what this happy customer had to say about Softwerk’s customization:
“Support has been super fast, the theme itself is well put together and easy to work with, design quality is great”
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The Cian WordPress theme is suitable for making any mobile app website. It comes with plenty of layout designs and customization options, as well as a drag and drop layout builder so you can make a custom unique layout for any page on your website.
On top of fullscreen image and video backgrounds, smooth animations, multiple blog post formats, and portfolio items, this WordPress theme is translation-ready so you can market your app internationally.
The Jumpstart WordPress theme for apps and software companies is relatively new. But, it’s well-maintained and regularly updated. It comes with a good number of pre-made inner pages as well as homepages that will make your whole website easy to create in no time.
Jumpstart includes over 600 premium icons and plugins which make customization such as adding scrolling animations significantly easier.
The Appx WordPress theme is a great choice for anyone looking for a quality WordPress theme for mobile apps as showing off a product is that much easier and swifter. The theme is also regularly updated, and the customer support team is well praised in the reviews.
Built with Bootstrap, CSS3 and HTML5, Appx is natively responsive too. You don’t need to know any code in order to work with Appx, all you have to do is install it, import their demo designs and edit them as you see fit in order to publish a new mobile app WordPress website quickly and efficiently.
How to Optimize a Software Website to Increase App Downloads
Once you've designed a WordPress software site for your app, optimize it to increase the number of app downloads and sales. Here are a few quick tips that will help you:
1. Ensure the Site is Fast and Responsive
The most important tip is to make sure that your site looks great across all device sizes and that it loads fast.
In today’s day and age, more and more consumers are browsing the Internet using their phones and tablets so having a website that works well on smaller screens is crucial.
2. Describe Features but Highlight Benefits
Be sure to include all the features of your app, but take care that the features describe how the use of the app will improve a user’s day-to-day life.
When visitors know what your app does and how its functions help them accomplish certain tasks, they are much more likely to download and explore the app.
3. Highlight User App Reviews
Don’t forget to include user reviews throughout your site. Knowing that others have had a pleasant experience with your software helps those who have just stumbled onto your website to make the decision of downloading the app themselves.
A mobile app WordPress theme, such as Delicious, does a great job of allowing you to display user reviews on the homepage of your website.
4. Include Screenshots and Visuals
Aside from knowing what the software does, visitors want to know how it looks and how the user experience will be without having to download the app.
Show them what they can expect with the help of app screenshots or other visuals such as video. A Wordpress theme allows you to incorporate video into the homepage and the rest of your site.
5. Link Directly to the App
Finally, don’t forget to link directly to your app on the respective marketplace that you sell it through.
If you develop apps for both iOS and Android as well as for Windows phones, make sure to include the links to all three marketplaces so users can find the appropriate version of the app to purchase.
3 Key Statistics for App and Software Website Owners
Running a business, whether it’s for a mobile app or a software company, requires time, money, and effort investment.
Below are three exciting statistics that help put into perspective why investing in a high-quality website, such as one of the WordPress templates mentioned above, is worth every penny.
1. Spend on Sales and Marketing to See Growth
According to insights from for entrepreneurs, software companies that spend more on sales and marketing (as a percentage of revenue) grow at a faster rate than those that spent less.
One of the things this data implies is that spending money on a high-quality website matters. Instead of seeing your WordPress websites and your next theme as an expenditure, consider it an investment for higher business growth.
2. Mobile App Competition is Huge
The Apple App Store has over 2.2 million apps available for download, and the Google Play Store has over 2.8 million. That means no matter the type of app you’re marketing, the competition is fierce.
It is, therefore, super important that your app’s marketing website and landing pages are top-notch. A high-quality website will help you gain even more downloads and help you stand out against the competition.
3. Software is Set to Become a $143 Billion Industry
Gartner forecasts that by 2022, SaaS companies will be generating over $143 billion in revenue. That means for both apps and software companies, there is a lot of money to be made. A quality website is one of the first frontiers in gaining more sales and more revenue.
Make a Software Website With One of the Top App WordPress Themes
Creating a beautiful software website for your app is one of the best ways to promote it. Aside from showcasing your app, it also provides you with yet another place where your users can get in touch with you if they need support.
Luckily, with the help of a high quality premium WordPress software theme designed for mobile app showcases, you can get your website up and running in a matter of hours. Choose a WP theme from our roundup above or browse through our entire collection of mobile app and software WordPress themes to find the perfect one to start creating your app website today.
Editorial Note: Our staff updates this post regularly—adding premium templates with the best, creative and professional designs.
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