Even during difficult times over the past year, online giving grew by 12.1%. And what’s more, 45% of worldwide donors enrolled on a monthly giving program, meaning many are ready to make more of a long-term impact. Getting your digital presence spot on is key for your non profit if you want to grow your follower base, spread the word, and secure those all-important donations.
Non Profit Websites
If you’re looking to set up or update your non-profit website, the 2020 Global Trends in Giving Report uncovered some important topics to bear in mind. The following stats all relate to giving trends in Canada & the US.
- Email is the communication tool that most inspires giving (33%): Consider picking a charity WordPress theme that allows you to capture subscribers and send out emails via MailChimp integration.
- Most donors prefer to give online with a credit or debit card (63%): Many of the best WordPress themes for nonprofits offer WooCommerce integration, which means users can donate to your cause in a couple of clicks.
- Most donors are enrolled in a recurring giving program (57%): Most charity WordPress templates offer visitors the option to pick the frequency of their giving.
Non profit website examples
What makes a great WordPress for nonprofits? Take a look at three stand-out examples to see some of the features that can set you apart.
1. San Diego Zoo Wildlife Alliance
- Full-width sliders: As you can see from the website, there’s a full-width slider right at the top of the homepage where users can scroll through different content and learn more about recent projects.
- Video integration: Users can learn more about the non profit’s work by watching the video on the homepage.
- Donations: Visit the ‘donate’ section in the navigation bar and you’ll see users can select different options, including to donate once, monthly, or even to adopt elephants, butterflies, or giraffes.
2. International Rescue Committee
- Bite-sized content blocks: The IRC uses illustrated content blocks to explain its services clearly and succinctly. Remember, people are busy so getting your point across quickly on the homepage can be make or break.
- News section: Want to shout about your latest news and achievements? IRC includes a simple ‘news & features’ section for the community to find out more.
- Testimonials: These are important, with 88% of consumers trusting online testimonials and reviews as much as recommendations from friends or family. IRC includes testimonials, which draw the eye with large speech marks.
3. Direct Relief
- Stats: Direct Relief includes the impressive figures it’s achieved over the years, including the value of medical aid delivered and how many doses of medication given. The stats are updated at 5 am daily too so visitors can trust they’re up to date.
- Email sign-up: Just above the footer, users can enter their details to receive email alerts and updates.
- Support chatbot: Can’t find what you’re looking for? Just click ‘support’ and the chatbot will share content recommendations and help navigate you to the right place.
Best WordPress themes for nonprofits
1. Alone – Charity Multipurpose Non-profit WordPress Theme
This WordPress for nonprofits has been proving itself for years. Launching way back in 2016, it’s now collected an average 4.78 out of 5 stars, with users praising the team for their excellent customer service. It also comes with 30+ refreshingly different demos including animal charities, political campaigners, and volunteering sites.
2. Halpes - Non Profit Charity HTML Template
Unlike Alone, Halpes hasn’t been going for long, but good things come to those who wait! Launching in March this year, Halpes is a charity WordPress theme that helps to simplify the storytelling process by including stats as well as percentage tallies to show how much money has been donated so far.
The homepage is also anything but cluttered, with well-placed calls to action directing users to relevant information.
3. Perits – Non Profit Charity HTML Template
Here’s another simple yet effective charity WordPress theme. The demo opts for a full-width banner and clear call to action to greet the user on the homepage. It also uses smaller content blocks with illustrations to clearly signpost services. Multiple causes are also called out, with the amount of money raised so far included in a clear tally.
4. Chirota – Non Profit Charity HTML Template
This non profit WordPress theme includes a call to donate within the header alongside a dropdown box enabling visitors to easily pick the frequency of their donation.
You can easily incorporate the logos of the brands or customers involved in the business, just to add weight to your charity. There’s also a good ‘meet the team’ section too, which helps to humanize your offering.
5. Total - Responsive Multi-Purpose WordPress Theme
Going since 2013, this is one of the most popular nonprofit website examples out there! With more than 48,000 sales so far, the Total theme comes with more than 40 pre-made demos and at least 500 styling options.
Pick an option like the Sustainable demo for instance, and see how this super versatile theme can be adapted to your needs. Plenty of imagery, icons, and clear calls to action help to make this charity WordPress theme a hit.
6. Sterling Charity Donation
With more than 8,000 downloads, this WordPress for nonprofits is another popular option. It boasts 20 pre-made demos and 78 inner pages so you have plenty of opportunity to find the design that works best for you.
The Non-Profit Art Gallery theme, for example, is different in style to many of the other nonprofit website examples, with a more illustrative style. There’s also a useful events calendar to show visitors what’s coming up.
7. Charity Hub - Nonprofit / Fundraising WordPress
This charity WordPress theme is packed with features, including a ‘causes searching system’ to help visitors find what they’re looking for quickly and easily. It also comes with unlimited colors so you can add your personality to the template. Like many of the best WordPress themes for nonprofits, it also is fully responsive so will look A* no matter which device it’s viewed from.
8. Eco Nature – Environment & Ecology WordPress Theme
Choose from three demos, each designed in a clean and simple style. The Ecology Theme opts for a slider in the header, which means you can update users about various campaigns in a couple of seconds.
Subtle movement used throughout the site also helps to set this non profit WordPress theme apart, with images and statistics moving as they appear in view. It’s also Gutenberg-optimized for very simple editing—great if you’re a beginner.
9. Green Earth – Environmental WordPress Theme
This WordPress for nonprofits deserves a place on the list for its footer design alone! You can add popular posts, recent posts, recent comments, plus a contact widget all to the footer—it helps your user to quickly scan for the latest activity, always giving them a reason to return. It also comes with 350+ fonts, a price table, and the ability to share posts on social.
10. Charity WordPress Theme | HelpingHands
Another Gutenberg-optimized non profit WordPress theme, this is a great option if you have loads of content and you want to display it in a coherent, engaging way. From the full-width slider with call to action, plus pop-ups encouraging users to donate, to a visual events page, to a large testimonials section, this WordPress for nonprofits has everything you could need to encourage those donations to come rolling in.
11. Charity Foundation
A video header in Home 3 really helps to tell the story of your non profit, quickly immersing your visitors in the issues at hand. You can also include a WooCommerce shop where you could sell merchandise to raise money for your cause.
The ‘helped people’ content block is also interesting, as you can include specific information about the people helped by donations. Donors can also create their own fundraising account which details info about the causes each person has supported to date.
12. Born To Give – Charity Crowdfunding Responsive WordPress Theme
You know where you are with this well-organized non profit WordPress theme. Multiple content blocks of different shapes and sizes break up information in a digestible format, including the different causes people can support as well as a breakdown of how much has been donated so far, a stats box, an events calendar, a photo gallery, and a success stories section.
Again another great charity WordPress theme if you have plenty of content to share with the world.
13. Charitix | Nonprofit Charity WordPress Theme
If you have plenty of fundraising events lined up, then this WordPress for nonprofits could work well for you. The calendar displays an image of each event, all the key details, and then you can click through to a secondary page with further information plus a countryside. This one has also received plenty of great reviews for customer support.
14. Gracious – Charity and Donation WordPress Theme
Released in May this year, Gracious is a very new addition to our pick of best WordPress themes for nonprofits. However, to see why, just take a look at the well-designed donations content block, which clearly shows people how and where to donate.
The big and bold image gallery also really helps to tell the story of your non profit, and there’s even a section to add more info about your volunteers.
Best Free Non Profit WordPress Themes
15. Green Eco Planet (Free WordPress Theme)
If you’re after simple and straightforward, then this free non profit WordPress theme is one to consider. Like many of the premium WordPress themes, it comes with a full-width banner and call to action to encourage people to find out more about your offering. It’s fully responsive and cross-browser compatible too.
16. Charity Zone (Free WordPress Theme)
This well-organized free WordPress for nonprofits greets visitors with three calls to action—the demo splits this according to donations, volunteering, and scholarships. Separate calls to action further up and down the page also clearly signpost how visitors can help.
Premium vs. Free Charity WordPress Themes
- Premium pros: They tend to come with more features, plus there are loads of options available on ThemeForest.
- Free pros: Well, they’re free! If you’re just starting out or want to experiment with a few different options first, then free WordPress themes may also be worth considering.
Build Your Charity WordPress Theme Today!
Which is your favorite charity WordPress theme? Or do you know of a theme you think deserves a place on the list? Let us know in the comments below. To see the full collection, head to ThemeForest and search for non profit WordPress themes. You can also take a look at charity WordPress themes.