So you want to launch an online store? How exciting! It’s always thrilling to dive into a brand new project like an eCommerce store but there is a fair bit of trepidation involved as well. After all, there are a lot of factors to consider. One of these factors is how your website will actually look.
Now, to build an online store from scratch would be a huge undertaking. That’s why so many rely on eCommerce themes to hit the ground running. But when you’re on the hunt, it’s understandable to be concerned about the potential cost as well. Luckily, if you’re on a tight budget, it is relatively easy to find a high-quality eCommerce WordPress theme for free. In fact, that’s what we’ll be showcasing here today.
But before we dive into the list, let’s first pause and talk about what features you should keep in mind when searching for a free eCommerce WordPress theme.
What to Look for in an eCommerce WordPress Theme
While you may have specific needs that aren’t covered here, you’ll find that most online stores require the following features to function properly. When searching for a theme, ensure the one you select has:
- Full integration with an eCommerce platform. This might sound like a no-brainer, but you really do need to ensure the theme you pick has this compatibility. WooCommerce is the most popular choice in the WordPress space but compatibility with Easy Digital Downloads is a good one to look for too, especially if you plan on selling services or digital goods.
- Promotional tools. Many of these will be included in whichever eCommerce platform you choose to use but your theme should carry support as well. Look for features like email marketing integration (with the likes of MailChimp and aWeber), wishlist support, and discount and coupon codes.
- Payment processing capability. Again, this is another feature that’s often rolled into whichever shopping cart platform you pick but ensure your store can process payments from multiple sources. Will you accept credit cards? PayPal? Stripe? Lock this down upfront to avoid drama later.
- Reporting tools. Many eCommerce themes come with robust reporting tools (or interfaces for the integrated tools within WooCommerce, for example), so look for specific mentions of this as well.
Consider Your Sources
There’s no shortage of places to find high-quality WordPress themes. And if you’re looking for free eCommerce WordPress themes in particular, you can’t go wrong with the official WordPress theme directory. Simply narrow your search by the term “eCommerce” and you’ll find more than enough options to choose from. In fact, this is the source we’ll be using to compile our list here today.
It’s worth mentioning that ThemeForest offers different free themes every month -- that are usually premium offerings -- so if you have some time to wait, it may be worth checking that resource out as well.
Or, if you need even more features you can consider purchasing a premium eCommerce WordPress theme on ThemeForest outright.
20 Best Free eCommerce WordPress Themes
Now that you know what to look for in a theme and know where to conduct a deeper search on your own, let’s get down to our curated list. One, two, three, go!
First on our list is eCommerce Gigs, an eye-catching WordPress theme that would serve any sort of online store you can think of. It can be adapted for any niche and is integrated directly with WooCommerce for quick and easy store set up. It also promises strong compatibility with some of the top plugins out there currently and can be edited with Gutenberg, too.
Another standout option is Signify eCommerce, a free eCommerce WordPress theme that offers a whole host of features that greatly simplifies store setup.
This one works with WooCommerce and offers a modern design that can suit many types of online stores. Some distinct sections it provides include header options, a featured slider, hero content, multiple layout and menu options, portfolio styles, and more.
As its name would suggest, Classic eCommerce provides a classic style that would serve many types of online stores well. From shoe shops to sporting equipment, this eCommerce theme provides the features and tools to launch a store with ease. It works with WooCommerce and its minimal design really allows your products to shine. It’s optimized for SEO and speed as well.
Another option is the eCommerce Zone WordPress theme, which can be used for just about any industry’s online shop from electronics stores to restaurants. It works with WooCommerce, is built on the Bootstrap framework and can be customized in any way you like.
It’s optimized for SEO and speed, is translation ready, and includes shortcodes for even easier personalization. It works with your social accounts, too.
Next up is the Wiz eCommerce WordPress theme, which is truly a multipurpose offering with full WooCommerce integration and an elegant style that’s easily adaptable. This lightweight theme loads quickly and allows for quick customization of site colors, social icons, backgrounds, and more. It works with popular page builders, too, for even more added convenience.
Still another choice is the NewShop eCommerce theme, which is actually a child theme of the multipurpose theme NewStore. Built on Bootstrap, this theme supports WooCommerce and can be used for virtually any business niche you can think of.
It also works with top page builders and popular plugins like Jetpack and Contact Form 7. NewShop eCommerce comes with four different demos you can import with a single click as well.
And then there’s the Agency eCommerce theme, which is highly customizable and multipurpose, so would serve just about any online store niche you can think of. It’s compatible with WooCommerce, of course, and the theme itself is widgetized, so it’s easy to swap out features with a simple drag-and-drop.
A few other notable features include sticky sidebars, an advanced slider widget, and it’s fully translation-ready.
Next up is the Envo eCommerce WordPress theme, which offers a clean design that’s easy to customize and make your own. The design itself is modern and quite minimal, allowing your products to stand out and stand on their own.
If you’re looking for greater customization, this theme also works with a variety of page builders including Elementor, SiteOrigin, WPBakery, Brizy, Divi, and others.
And then there’s the VW eCommerce Store WordPress theme, which is still another free theme option that provides a template for all types of online stores.
Besides its impeccable flexibility for suiting just about any niche, this theme also boasts of SEO-friendliness, custom menu support, widgets, a three-column layout option, shortcodes, CTAs, and threaded comment support.
Next up is the Di eCommerce WordPress theme, another free option that offers a wide-range of features worthy of exploration.
This theme makes it easy to show off your products or services thanks to its straightforward integration with WooCommerce and its many extensions including Wishlist, Quick View, PDF Invoices, Easy Forms, and more. It also works with other popular plugins like Contact Form 7 and MailChimp and includes a convenient sidebar mini-cart for encouraging more purchases.
Another option is the Alluring eCommerce WordPress theme, which runs on WooCommerce and can also be edited using the built-in Gutenberg builder. Opt for a multi-page or one-page layout style, customize the design for any niche, and you can rest assured your site will be SEO and speed optimized.
Next up is the Supermarket eCommerce theme, which is still another fantastic choice for setting up an online store quickly. As its name would suggest, this theme is intended for use for online grocery stores but it could easily be adapted to sell accessories, beauty products, and for any other retail outlet you can think of.
And with full WooCommerce integration, a minimal design, and a responsive layout, building your dream store has never been easier.
Or maybe eCommerce Shop is more your style? This free eCommerce WordPress theme is compatible with WooCommerce and makes it easy to publish a wide range of content -- not just products -- thanks to its integrated portfolio features.
The design is responsive, modern, and easy on the eyes. Plus, it includes a landing page design, parallax scrolling, a catalog template, and more.
Another standout free theme option is eCommerce solution, which provides a modern and multipurpose design for building any kind of online store you can envision. It works with WooCommerce and comes with a variety of promotional features like sliders, sidebar options, a preloader option, header and footer options, and more.
Next up is the Buzz eCommerce WordPress theme, which offers a modern design and full online store features for free. This theme is responsive, translation-ready, and includes several menu positions, top banner promo options, sidebar flexibility, and more for promoting your products. It’s also speed and SEO optimized.
Or you could consider LZ Fashion eCommerce, a modern WordPress theme that is designed with fashion stores in mind. This theme makes it easy to sell branded clothing, jewelry, shoes, or beauty products and accessories with minimal setup.
It could be adapted for other niches as well and includes a boxed and full-width layout, multiple background options, a responsive design, cross-browser compatibility, and a variety of theme customization options. Though a free theme, you can truly make it your own.
And then there’s the eCommerce Hub WordPress theme, which is still another free option that truly does act as a “hub” of theme designs -- use it to start any time of online store you want from sporting goods to a service portfolio to a comics store.
It works with WooCommerce, supports multiple payment processors, and provides a generally smooth navigation experience. Other features include SEO support, RTL and translation support, and threaded comments.
Still another option is the eCommerce Lite theme, which offers scaled back features from the premium version of this theme but still provides more than enough to create a site and get started.
Use it for any store niche you can think of, enjoy its mobile-friendly and responsive design, and experience higher search engine rankings thanks to its built-in SEO optimization. You can also select from a variety of menu positions, top banners, sidebar options, backgrounds, and more.
Or perhaps eCommerce Gem is the gem you’re looking for? See what we did there? This theme is a multipurpose eCommerce design that can be workable for any sort of online store. It works with WooCommerce and includes integrated features for setting up shop like product search, category selection, sliders, and a featured product carousel.
It also includes calls-to-action, advertisement sections, and promotional banners.
We’ve finally reached the last theme on our list, but it by no means is lacking in features. The Florist Flower Shop theme is intended for use on flower shop or floral arrangement websites, but it could easily be customized to suit artists, plant shops, home decor stores, and more. This theme is easy to set up, includes multiple layout options, and comes with integrated call-to-action buttons, so it’s much easier to entice potential customers into making a purchase.
Get Started with One of the Best Free eCommerce WordPress Themes
And there you have it! Our list of some of the best free eCommerce WordPress themes currently on the WordPress theme directory. Again, this is just a small sampling of the free themes available at the moment, so it may serve you well to do some digging on your own, especially if you’re after particular features. Or, if you’re after something really specific, you can always browse the premium themes offered at ThemeForest for further options.
Otherwise, best of luck on the search. Your online store will be better for it!
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