If you want to effectively market your small business and reach more potential clients, you need a website. Given that most of us turn to the internet for everything nowadays, a WordPress small business website will increase your chances to be found organically, and will ultimately lead to more clients and greater revenue.
When it comes to creating a website for your small business, there is no better choice of platform than WordPress. Not only is WordPress free, but it also gives you complete control over your content, is easy to use, and has a plethora of themes and plugins that make it possible to create any type of website.
In this post, we’ll teach you how to choose a theme for your small business website and show you more than 20 of the best WordPress themes for small business for 2020.
Download the Best WordPress Themes for Small Business
Small business WordPress themes on this list feature stunning designs that are also responsive. On top of that, they’re packed with features that will help you stand out from the competition, showcase everything your business has to offer, and turn visitors into loyal customers.
Note that most themes on this list are commercial. But we’ll also include some free small business WordPress themes for the budget-conscious.
Virtually every small business can benefit from the Royal WordPress theme. There are tons of demos that cover a variety of uses. Everything from eCommerce shops (the theme is WooCommerce compatible), niche corporate websites to one-page configurations are available. In addition, the look and layout are easily tweaked via a settings panel.
Marketing Pro is a great choice for any small business that’s in the digital design, marketing, and SEO industry. The theme comes with more than nine beautifully designed pre-made templates that were optimized for increased conversions.
You’ll also find a drag-and-drop page builder, various shortcodes so you can easily add calls-to-action, buttons, accordions, and other elements as well as plenty of options to change the visual style of every aspect of your theme.
If you’re a service-based business that needs booking and scheduling features, look no further than the Entrepreneur theme.
On top of booking features and a modern and responsive design, the theme includes multiple demos, a portfolio page template so you can show off your past projects, various booking and registration forms, and the ability to accept payments through multiple payment gateways.
Wiz offers 20+ multipage demo websites that cover a wide range of looks and industries. This small business WordPress theme is also built for customization. It includes multiple widget areas and styles, along with plenty of page, header and footer layouts. You’ll have everything you need to build a website that fits your brand.
The Creatify theme is a versatile and multipurpose theme that can be used for any small business niche. It features a modern and clean design and is easy to customize. Main features include:
- Drag-and-drop page builder
- One-click demo import
- Retina-ready and responsive
- Integration with MailChimp
- SEO optimized code
- Fast loading times
The Bodega theme has a stylish, elegant design and more than 30 premade demos suitable for a variety of small business niches, including shops, restaurants, marketing agencies, and more.
The theme comes with a stunning slider that you can use to showcase your past projects or members of your team. Customers love the customization possibilities and author support:
Love this theme, and its extensive ability to customize. Author is supportive and helpful as well.
Care is a great choice for small health and wellness-related entrepreneurs. Yoga teachers, child care providers, nutritionists and more can benefit from tailored demo websites. The theme includes an events calendar plugin, pricing tables and an easy way to showcase your resume.
The Bonfire theme is a great choice for creative agencies, web studios, freelancers, portfolio sites, and more. The theme includes a robust admin panel that will allow you to easily customize fonts, colors, and other visual aspects.
Bonfire includes some of the most popular WordPress plugins including Visual composer, Slider Revolution, WPML, Mega Menu, and more so you can create a powerful website for your small business.
The ShopApp theme is a feature-rich e-commerce theme perfect for any small business that wants to start selling their products online. With 13 premade demos and hundreds of layout possibilities, you can create a unique online store and start selling within minutes. What’s more, the theme is fully responsive and translation-ready.
10. Neve (Free WordPress Theme)
A free WordPress theme for your small business, Neve is optimized for speed and SEO. It’s compatible with Google’s AMP to ensure outstanding mobile performance.
Included are a number of starter themes that offer a variety of looks and layouts. Plus, it’s compatible with major page builders and the Gutenberg block editor.
The Reneva theme is suitable for any kind of business and company thanks to its versatile design and features. This theme is very easy to use and comes with pre-made demos that can be imported with a single click.
With this theme, you’ll be able to display your portfolio, build trust with client testimonials, sell digital and physical products with ease, and so much more. Customers praise the flexibility of this theme:
absolutely great work!!! perfect for my small business
Try the Dash theme if you’re looking for a WordPress theme with a professional, corporate feel. This theme would be a great choice for business agencies, law firms, and other corporate websites.
Dash includes multiple page templates, a stunning full-screen slider with various effects, a drag-and-drop page builder, and much more. It’s also easy to customize and looks great no matter which device your visitors are using to view it.
Catering to the needs of home maintenance and renovation businesses, BlueCollar provides a simple way to present your services.
The theme includes a portfolio to show off past projects, along with features for testimonials and FAQs. It’s also worth noting that it’s compatible with the Gutenberg block editor – allowing you to take advantage of the latest WordPress has to offer.
Kingo is a WordPress theme for small businesses looking for a landing page or a booking system. Its calendar functionality allows users to book appointment; a feature applicable to many types of businesses, including hair dressers, consultants, tutors, mechanics, you name it! 50 pre-defined page layouts give you plenty of options to make your website unique, and its use of Elementor WordPress page builder means you can drag and drop to your heart’s content.
Consider the Hotstar theme if you favor flat design. The theme has a multipurpose concept, which means it can be used by a variety of niches and includes 15 homepage variations that can be imported with a single click. Key features include:
- Drag-and-drop page builder
- Live customizer
- Custom brand color
- Google web fonts integration
- Retina ready and responsive
- MailChimp plugin support
- Contact form 7 support
- And more
The André theme is a clean and modern theme that’s suitable for small business owners, entrepreneurs, and creatives. It includes all the features you need to create a professional WordPress small business website quickly such as portfolio templates, testimonials, numerous customization options, MailChimp integration, and more.
Aptly named The Business, this business theme offers a professional design, powerful features, and a one-page layout, making it a perfect choice for busy entrepreneurs and small business owners who want to launch their website as quickly as possible.
The theme comes with multiple pre-made demos, tons of customization options, and an easy to use drag-and-drop page builder.
Ekko is a WordPress theme for business designed to get your project off to a fast start. With 50+ complete website demos to choose from, you’re sure to find one that suits your needs.
And, once you’ve picked the perfect template, there is plenty of room for customization. The theme includes 250+ template blocks, 60+ predesigned page templates and 40+ content elements to help you build a stunning website.
19. Spacious (Free WordPress Theme)
Spacious offers lots of flexibility and is a good fit for just about any small business. This free WordPress theme comes with four different page layouts, along with light and dark skins to help you create the perfect vibe. You’ll also find a whopping 13 widget areas and a handful of custom widgets.
Yuyu is a perfect fit for modern tech-based small businesses. It leans perfectly on the current trendy aesthetic of organic shapes, bright, cool gradients, and illustrated people. It’s not just a pretty face, however!
It offers a ton of page layouts, is optimized for page load speed, and SEO, and comes bundled with a bunch of plugins such as WP Bakery Page Builder to make your website build a thoroughly pleasant experience.
If you’re looking for an attractive WordPress theme that works with the Elementor page builder, Bizix is worth checking out. It features three home page demos, a variety of page layouts and the ability to customize your color palette. You’ll also find sticky sidebars and headers, along with multi-column mega menus.
Westy is a beautiful multipurpose WordPress theme that comes with a powerful drag-and-drop page builder so you can easily edit page layouts and create your own.
The theme boasts an impressive number of homepage concepts that can be imported to your site with a single click and you won’t lack customization options in the admin panel. On top of that, the theme is optimized for SEO and built to load quickly.
The Agency is a professional one-page WordPress theme, perfect for digital agencies, marketing firms, and other creative businesses. This theme is cross-browser compatible, fully responsive, and retina-ready and you can easily customize every aspect of your WordPress small business website with the powerful admin panel.
On top of the drag-and-drop page builder, SEO optimization, and numerous pre-made demos, the theme also allows you to effortlessly build your email list.
The Jupiter theme has been optimized to load as fast as possible to provide the best possible user experience for your visitors. It also includes other features like the ability to showcase your products and services, create unlimited page layouts, easily sell products, and rank better in search engines.
25. CosmosWP (Free WordPress Theme)
CosmosWP is a free small business WordPress theme that can serve as a great starting point. It offers plenty of design flexibility and is compatible with the Gutenberg block editor.
However, if you prefer a page builder plugin like Elementor or Beaver Builder, they’ll work great as well. Looking to sell online? The theme is compatible with both Easy Digital Downloads and WooCommerce.
How to Choose a Small Business WordPress Theme for Your Website
With thousands of small business templates available, it’s easy to get overwhelmed and frustrated when trying to choose a WordPress theme. Before we dive into our theme roundup, here are a few helpful tips that will show you what features to look for and help you choose the best small business WordPress theme for your site.
- Responsive design. It (almost) goes without saying nowadays, but one of the most important features to look for in a WordPress theme is responsive design. A responsive theme will adapt to the screen size that the visitor is using, which means that potential clients won’t have to scroll, pinch, and zoom unnecessarily to see your content.
- Easy customization. You’ll also want to look for a theme that’s easy to customize so you can incorporate your brand colors and fonts as well as change the layout of any page without learning how to code.
- Fast loading times. Pay attention to the theme description and look for a theme that says it loads fast or has been optimized for speed. Search engines place more importance on page loading times and prefer websites that load quickly these days, so be aware of that.
- SEO optimization. Even though WordPress has great SEO from the start, a theme that’s optimized for search engines will help your site rank better, so opt for a theme that helps you with SEO optimization.
- Necessary features. Lastly, you’ll want to look for special features that will help you convert visitors into customers and clients, as well as those that are best suited for your small business. Calls-to-action, newsletter sign up forms, contact forms, booking forms, event calendars, and portfolios are just some of the features that might come in handy for your business.
Tips for Building the Best Small Business Website With WordPress
1. Determine Your Audience
As with other facets of running a business, a great website requires knowledge of your target audience. Think about who your average customer is and build your website around their needs. What kinds of information will they be looking for? What features can make their experience on your website a good one? Answer these questions and you’ll be on your way to success.
2. Start Simple
Running a small business is a challenge. It seems like there is always something that needs your attention. Therefore, it’s important to not bite off more than you can chew when it comes to your website. Grand plans left with “coming soon” messages will make your website look more like a ghost town. Instead, start small and get a sense of what’s involved. You can always add those bells and whistles later on.
3. Make It Personal
One of the great advantages of running a small business is that you can provide a higher level of personalized service. This is something that should shine through on your website. Take advantage of how easy it is to publish your thoughts with WordPress via a blog or even the content elsewhere on your site. Adding a personal touch will help you connect with customers.
Launch Your Website With WordPress and a Small Business WordPress Theme
The themes on this list are just tip of the iceberg when it comes to small business WordPress themes. If you want to see even more small business WordPress themes, be sure to head on over to Envato Elements and check out our full collection of website templates.
Envato Tuts+ tutorials are translated into other languages by our community members—you can be involved too!Translate this post