Whether you’ve run a fashion business for years or you’re just starting out, you don’t need us to tell you about the importance of building a strong online presence. After all, online shopping is big business, and shows no sign of slowing–the global online fashion market was worth $528.1bn in 2019 and is predicted to grow to $829.6bn by 2023.
However, we’re here to tell you how you can use WordPress WooCommerce themes to build a high-quality website that doesn’t break the bank—as well as share some of our favorite themes.
What is WooCommerce?
WooCommerce is a WordPress plugin that enables businesses of all sizes to sell directly to users. What’s become one of the most popular eCommerce tools on the planet is simple to install and customize. At the time of writing, WooCommerce is used on 42% of the top 1 million websites.
How to Create a WooCommerce Clothing Theme
To set up your eCommerce store, head over to the largest collection of WordPress templates, ThemeForest. From there, you can scroll through hundreds of WooCommerce themes before picking your favorite and downloading it straight to your computer.
Most templates come with page demos to show you how your site can look so you can take inspiration from there, but color schemes, fonts, page layouts, and many other features can be easily edited based on your needs.
Top 18+ WooCommerce themes for Fashion and Clothing Stores
Read on for our pick of some of the best fashion WooCommerce themes.
With almost 30,000 downloads, Shopkeeper is a popular WooCommerce theme for clothing. Peruse the reviews section to see why! You can also see the incredible variety available when it comes to the theme’s online stores. For example, you can order your products via two-six rows or by a product category, and you can opt for on and off screen sliders. The theme is regularly updated and comes with three blog layouts too.
With 12+ homepage layouts, you can see the flexibility with the Kapee theme. The Catalog Layout, for example, uses different sized content blocks to display products in an aesthetically appealing way.
You can also see how easy it is to display sales, featured products, and also categorize products to help users find what they’re looking for quickly and easily.
If stylish and simple is what you’re after then Fashow is a great choice. Scroll through the 15 demos and you’ll see how easy they are to navigate. This WooCommerce theme for clothing also features a minimalist blog layout too which can be a great way to not only tell the story around your business and your products, but also build your web traffic.
With more than 43,000 downloads, Porto is another popular WooCommerce theme for clothing. It comes with more than 90 demos, including Shop Demo 3, which shows how fashion websites using Porto can look.
It’s also Gutenberg-optimized which means customization is super simple. It’s been designed with speed in mind so you won’t need to worry about users dropping off while they wait for pages to load.
Another option with plenty of flexibility, the GoodStore WordPress theme comes with 22 layouts so you can pick the one that best suits you. It comes with 14 translations and is also SEO-optimized, fully responsive, and retina ready.
The first demo, called STYLE 1 - default, features a large full-width header, a newsletter sign up bar, sale items, top-rated products, products reviews, and featured products.
Released in June this year, Kera is one of the newest WordPress WooCommerce themes out there. Head to the demo to see how sleek the design is, with a full-width header and even a countdown to highlight how long until sales end.
It’s optimized for mobile and comes with Ajax live search for more user-friendly and interactive searches—a great way to improve the user experience.
Enter another popular WooCommerce clothing theme, WoodMart can boast more than 17,000 sales with an average rating of 4.93 out of 5 stars.
It comes with a built-in wishlist to enable users to easily save their favored products as well as more than 60 demo layouts to show you how you can customize the theme based on your needs. Users can filter their searches via categories including color, price, and size.
If you’re looking for modern and cool, then Nexio is one of the best WooCommerce themes out there. It’s linked to an Instagram shop that enables users to easily purchase, it comes with 14 header styles, a testimonials section, and the ability to pin the products that you don’t want visitors to miss.
Head to the reviews section to see plenty of customers complimenting the WooCommerce clothing theme creators for customer support and design quality.
Enter another simple yet super stylish WooCommerce clothing theme! It’s mobile-friendly and comes with many useful features including a contact form, a flexible slider, a newsletter subscribe form, and a product wish list. With an average of five out of five stars, AhaShop is one of the best WooCommerce themes out there.
Designed with a seamless user experience in mind, APRIL is a WooCommerce clothing theme with everything you could need to create a successful online fashion and clothing store.
It’s retina ready for sharp imagery, comes with 10+ demo homepages, 800+ Google fonts, and a smart megamenu. Check out the demos to see the extent of customization—from a yoga template to cosmetics to jewelry—it would be simple to adapt APRIL to build your own unique fashion site.
This WooCommerce clothing theme has been designed with eCommerce front and center—as you can see from the demos, products are organized simply via easy to access categories and as the user scrolls over a product, it automatically zooms so you can see in greater detail. The featured content blocks heroing sales or special offers are also a great way to catch the attention of more shoppers.
Created especially with fashion in mind, this WooCommerce theme features a full-width header followed by different sized content blocks to direct users to specific product categories.
As you scroll further, the user can navigate quickly to the products they’d like to view by selecting relevant filters. There’s also a ‘latest news’ section, opening times, connected social media profiles, and more.
WIth 21+ seriously cool demo homepages, this is a WooCommerce theme perfect for the fashionistas out there. The Lookbook theme, for example, opts for full-width content blocks to quickly filter users to the right spot. Gutenberg-optimized, it couldn’t be easier to customize.
With a recent update, this WooCommerce clothing theme comes with the Buying Bundle Feature, where users can bundle whole looks together for a discounted price.
With 11+ homepage layouts and 10 different header styles, you can fashion ZORKA pretty much however you like! It comes with compare and wishlist support, Google Maps integration, and unlimited color schemes.
Shop Layout 01, for example, comes with three call-out boxes at the top to emphasize key information, i.e. free shipping worldwide, weekly giveaways, and upcoming sales. It’s highly visual with an attractive email subscribe option.
Eva screams high-end fashion magazine, so is a great option if you’re looking for a luxury WooCommerce theme for clothing. A full-width header introduces this demo, followed by content blocks signalling specific categories, and areas to signpost featured products.
The Instagram section also works well as users can see a sample of the content before clicking through to the social media page. You can also check out the reviews to see many people voting five stars for design quality.
Free WordPress eCommerce Themes
As you can see, there’s a huge variety of options at your fingertips when it comes to picking the best WooCommerce theme for your fashion and clothing store. However, if you’d prefer to keep the outlays right down or change your site as regularly as the seasons then you can pick a free template from WordPress. Premium themes often come with greater features, functionality, and customization so make sure you make a decision that works best for you.
This free WooCommerce clothing theme has been designed for branded and local clothes, footwear, jewelry, cosmetics, accessories, watches, handbags in mind! It also comes with the option to design your own header and footer, where you can choose between a boxed and full-width layout as well as image, solid, or text background.
LZ Fashion Ecommerce (Free WordPress Theme)
Last updated in June this year, Fashionable Store comes with many of the features included within premium themes—including a large header at the top of the site, as well as being mobile-friendly, customization options including a slider with unlimited slides. As you can see from the demo, you can also list featured products to hero must-see items.
With multiple widget options and layouts, this is one of the best free WordPress WooCommerce themes out there for customization. It also comes with features including advanced product search, multiple hero slider layouts, a product carousel, an about us widget, and a product list layout. The colors used in the demo opt for a vibrant green, but the palette is also simple to adapt based on requirements.
And last but not least is Agency Ecommerce, a free WooCommerce WordPress theme that’s simple in design and easy to edit. Also last updated in June this year, features include sticky sidebars, header navigation, a flexible header and footer, and a WooCommerce cart and checkout template.
More WooCommerce Theme Inspiration
Looking for something a little different? Try these other WooCommerce theme roundups and tips:
- WordPress Themes20+ Jewelry WordPress Themes for WooCommerce WebsitesHermione Wright
- WooCommerce30 Best WooCommerce Themes: To Make a Better Online StoreBrenda Barron
- WooCommerceTop 10 Tips for a Better WooCommerce StoreFranc Lucas
Build Your Fashion and Clothing Store Website Today!
There’s a WooCommerce clothing theme to suit every person’s taste, style, and budget. Now you’ve seen some of our favorite free and premium options, hopefully you have a better idea of the sort of themes that are out there today. However, if you’d like to see the full collection, head to ThemeForest to scroll through the world’s largest collection of WordPress templates.
Are there any other WooCommerce clothing themes that you think should have made the cut? Let us know in the comments below!
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