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14 Best WooCommerce Themes for Selling Digital Products


eCommerce is everything. But you probably already knew that. What you might not know, however, is just how dominant online sales and the sale of digital products has become–not in the past few years, but in the past few months. Yes, you read that correctly. Months. At the start of 2020, eCommerce experienced an absolute boom. McKinsey dubbed it the “quickening.” It was a period of time marked by ten year’s worth of online sales growth condensed into just three months. 

Now is the time to dive into online sales and if you have digital products, even better, because that’s what we’ll be focused on here today. By offering digital products, you can reach a new market. And the use of WordPress themes that support WooCommerce digital downloads make the setup and management processes even easier. 

We’ll be taking a look at several WordPress themes that are ideal for selling digital products in just a bit. But first, let’s explore how you can sell digital products with WooCommerce. 

How to Sell Digital Products with WooCommerce

Deciding you want to use WooCommerce to sell digital downloads isn’t a decision to make lightly. After all, this will determine how future customers interact with your products. A good thing to note is just how easy it is to set up WooCommerce digital downloads and how intuitive of an experience it is on your end as well as the customer’s. 


Setup is straightforward and can be broken down into 6 rough steps

  1. With WooCommerce installed, make sure that the Downloadable product type is selected under General Settings. 
  2. Upload the files you want to offer as downloadable products. 
  3. Configure schema markup for each digital product. This is often as simple as selecting which type of product you’re offering from a dropdown menu. Then, the schema markup will be populated automatically based on the product info you input. 
  4. Flesh out your product description(s) including price, compatibility, and other specifications. Be very specific about what the customer will receive, how they will receive it, and any other relevant details. 
  5. Add screenshots, audio or video clips, or other samples that properly illustrate the digital product in action. 
  6. Set download limits, if applicable. This can help to increase exclusivity of your products. Or, you can forego download limits altogether and instead use expiration dates. That is, the download link for digital products purchased will expire after a given time. 

Features WordPress Themes for Selling Digital Products Need 

Before you attempt to create your own WooCommerce digital marketplace -- and before you begin the hunt for WordPress themes in full -- you should have a clear understanding of the features to be on the lookout for. 

The best WooCommerce themes for digital product selling more often than not include the following: 

  • WooCommerce compatibility. An obvious one but a must! 
  • Product page templates. Any product templates included in the theme should include ample options for displaying product features in an attractive way. So, gallery options, spots for showcasing screenshots and video clips, stylized product descriptions, and more can give greater weight to how you display your products. 
  • Integrated social media. A big component to selling digital products is social selling, so having social media integration is even more important. 

Best WordPress Themes for Digital Products

Now’s the part you’ve been waiting for: the top WordPress themes for selling digital products. Each of the following is compatible with WooCommerce and any would serve your online store well.

WooCommerce digital product themes
Digital product WordPress themes on Envato Elements

Let’s dive in!

1. Showcase - Digital Product WordPress Theme

Showcase - digital product WordPress theme

First up is Showcase, a digital product WordPress theme that makes it easy to display your digital products in a grid layout. It can be used for any number of online store types -- even those for selling physical products -- but it includes specific support for digital and affiliate products, making it a standout choice here. It comes with one-click demo install for 10 different homepage layouts. 

Other features include a sticky header, nine custom widgets, live search with thumbnails support, gallery image support, multiple header options (that can be edited via drag-and-drop, as well as compatibility with Contact Form 7. 

2. Onepage - Digital Marketing WordPress Theme

Onepage digital product wordpress theme

Or you might want to consider Onepage. It’s described as a digital marketing WordPress theme because of its support for affiliate products. However, it could easily be used to sell custom digital products through WooCommerce as well. It comes with eight different home page options as well as customizations for menus, footers, headers, sidebars, and a variety of other sections as well. 

3. Flaton - WooCommerce Responsive Digital Theme

Flaton WooCommerce WordPress Theme

The Flaton WordPress theme supports WooCommerce and is another fantastic choice for displaying digital products. The design is described as modern and fresh, offering the perfect backdrop for selling digital items. This theme is responsive and is powered by the Redux Framework, which adds unlimited color and font options to the table. 

You may also be pleased to hear that Flaton also includes support for WPML, mega menus, four homepage layouts, color presets, header and footer layouts, social media support, custom page templates, and more. 

4. ArrowIT - Technology Digital WordPress Theme

ArrowIT technology WordPress Theme

ArrowIT is another solid option for selling digital products through a WooCommerce store. Its design has a technology focus, making it a great choice for those selling software, apps, or other tech-related downloadables. It’s both responsive and retina-ready and supports front-end editing, making customization super simple. 

It also comes with the Super Kirki Toolkit, which allows for greater control over the WordPress Customizer. It works with Elementor Page Builder, so you can create custom product pages or homepage designs by just dragging and dropping. And with full WooCommerce compatibility, unlimited color options, and one-click demo installation, website design and customization has never been easier. 

5. MBStore - Digital WooCommerce WordPress Theme

MBStore digital product WordPress theme

Perhaps MBStore is more your style? This digital product WooCommerce theme comes with Visual Composer and Slider Revolution to make customizing your site simpler than ever. It’s also responsive and mobile-optimized, creating a seamless experience for your customers on-the-go. This theme also supports unlimited colors and includes a one-click demo installer for easier setup. 

Other features include support for integrated WooCommerce features like an Ajax shopping cart, product comparisons, wishlists, and product quick view. It also comes with three different homepage options, cloud zoom, lazy loading for images, product tabs, and several page templates. It also supports Google Fonts and has been optimized for SEO, which means more eyeballs on what you’re selling. 

6. AppLand - WordPress Theme for Apps and SaaS Products

AppLand Wordpress theme

As its name would suggest, AppLand is a great WordPress theme option for those selling apps or SaaS products. It’s an ideal choice for software developers who want something that looks both modern and like what you expect from a purveyor of digital tech goods. The theme comes with 14 different demos and a one-click installer so set up can be greatly simplified. 

It also comes with over 90 custom shortcodes, which makes design and development a much faster experience. You can also drag-and-drop pay elements around for faster page building. You can opt between a single page or multi-page version of this theme and rest assured it supports all major browsers and is responsive so odds are good it’ll look great on any device. 

7. Fame - Digital Technology and Service WordPress Theme

Fame digital technology and service WordPress theme

Or you could select Fame, another WooCommerce theme with a digital tech focus. This theme is ideal for selling digital products in the software, app, SaaS, tech, and startup spaces. It comes with multiple layouts, page templates, and options for creating a truly custom site. 

To get specific, Fame is fully responsive and retina-ready, offers a stunning shopping UX for customers, and comes with several blog design options. From full-width to boxed, you can create the type of blog to support your store that works for you. It also has advanced theme options, so customizing fonts, headers, footers, padding between elements, colors, and more is a snap. It also supports unlimited colors and includes tons of shortcodes. And if you need even more customization options, it works with the Elementor Page Builder. 

8. Meminz - Download Software Landing Page Theme

Meninz downloadable product WordPress theme

Then there’s the Meminz WordPress theme. This one is designed for creating software landing pages but could easily be adapted for use as an online storefront for selling digital products. It’s responsive, mobile-friendly, and built on Bootstrap, so you know it functions just as it should. 

Some key features to note include theme options through the Redux Framework, unlimited colors, over 600 Google Fonts, WPML compatibility, and multiple options for page and blog layouts. It also comes bundled with the Visual Composer plugin and works with Contact Form 7. Support for accordions and tabs makes creating compelling product pages even easier as well. 

9. Pivot - Responsive Multipurpose WordPress Theme

Pivot responsive wordpress theme

Pivot is another lovely choice for selling digital products. It’s a multipurpose theme that could be used for pretty much any type of website from personal blog, to agency site, to creative portfolio. However, thanks to WooCommerce integration, it can easily be customized for selling digital products as well. It’s built on Bootstrap, is responsive and mobile-friendly,a nd supports unlimited colors. 

Other features include eight different header types, the Ebor Mega Menu, custom image cropping, the Ebor Template Builder, over 30 page builder elements, and more. Plus, it offers fantastic compatibility with popular plugins including the likes of Revolution Slider, WPML, Contact Form 7, and WP Job Manager.

10. Lorem Ipsum - Bookstore and Media Store Theme

Lorem Ipsum WordPress theme

Still another option is Lorem Ipsum. This WordPress theme is designed around the bookstore motif but could be customized for selling any sort of digital product. It’s ideal for offering ebooks, digital courses, or other similar items. It works with WooCommerce, of course, but also LearnDash and WPBakery. 

It offers custom admin control as well as compatibility with Revolution Slider, Swiper Slider, and many other popular plugins. 

11. Fribbo - WordPress Theme for Selling Digital Products

Fribbo WordPress theme

Fribbo might be more your style. It’s a great option for selling magazine subscriptions or online publication downloads. It offers a wide range of features that target the “freemium” market well. So, if you envision offering a combination of free content as well as content tucked behind a paywall, Fribbo is a solid option for you. 

12. Onum - SEO and Marketing WordPress Theme

Onum Seo and marketing wordpress theme

And then there’s Onum, a WooCommerce theme that is designed for those in the SEO and marketing spaces. It comes with Elementor for super simple drag-and-drop page building and it’s built on Bootstrap so you know it’s responsive and will look great on pretty much any device.  

Some top notable features include eight different homepage layouts, three headers, three footers, compatibility with Revolution Slider and tons of customization options. It supports one-click demo importing, has unlimited colors, and includes over 1,000 Font Awesome icons. With support for unlimited Google Fonts and compatibility with COntact Form 7, Onum packs a lot into its featureset that appeals directly to digital sellers. 

13. Kolaso - Modern Multipurpose WordPress Theme

Kolaso modern wordpress theme

Still another choice is Kolaso. This multipurpose theme includes support for WooCommerce but could be used for blogs, portfolios, and pretty much any other type of website as well. It comes with Visual Composer and is super easy to edit via a drag-and-drop interface. 

It comes with over five different homepage designs, custom styled pages, and support for pricing tables, member profiles, testimonials, clients, FAQs, galleries, and Q&A pages. It also supports unlimited colors and comes with 60 blocks for easy customization and layout design. Additionally, Kolaso includes nine page headers, six footers, and more options than you’ll know what to do with. 

14. QIK - SaaS Startup WordPress Theme

QIK saas software wordpress theme

Last on our list is the QIK WordPress theme. It’s the perfect choice for startup, agency, and SaaS websites that sell apps or software. It comes with 12 different homepages, several inner page designs, and the whole thing can be edited through a drag-and-drop interface thanks to the Elementor page builder. 

One really nice perk is that all assets pictured in the demos are included with this WooCommerce theme, so there’s no second-guessing what you can and can’t use. It also comes with a header and footer builder, a one-click demo installer, and six different blog layouts. 

Get Started Selling WooCommerce Digital Downloads 

Hopefully you now have a good idea of some of the best WooCommerce themes currently available for selling digital products. And beyond that, we hope you have a clearer understanding of how you can use these things to set up a digital product-focused online store yourself. 

Best of luck as you launch your digital product store! 

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