Being a friend to mother earth is not only the right thing to do, it’s also a booming business sector. A number of companies and organizations that identify as being environmentally conscious have come online in recent years.
This green theme for businesses has led to a need for eco-friendly WordPress themes and that’s a good thing, because authenticity is vital. It’s about more than adding a picture of a green field or blue sky to your branding material. The look, feel and content of your website needs to demonstrate a commitment to clean, healthy practices throughout.
The good news is that there are a number of top-notch eco-friendly WordPress themes at Envato's ThemeForest. In this article, I’ll introduce you to some free and commercial themes that are a perfect fit for any environmental organization or organic web shop.
Find the Perfect Eco-Friendly WordPress Theme on ThemeForest
If you're looking for the perfect eco-friendly theme for your WordPress website then ThemeForest, part of the Envato marketplaces, has you covered. Browse their selection of high-quality and highly-customizable themes catering to green businesses and organizations today.
Download These Eco-Friendly WordPress Themes
This collection of free and premium WordPress green themes offers great solutions for environmentally-friendly energy companies, organic food companies, environmental charities and more. You’re sure to find one that fits your specific needs.
With three pre-built demo sites, Eco Nature provides an environmentally-friendly project with a quick start.
It offers a clean design, featuring a beautiful color scheme (which can be fully customized), along with tons of typography and header options. Also included are mega menus, built-in animations and a selection of page layouts to choose from.
Green earth is a great choice for non-profit organizations with a focus on the environment.
Features include a drag-and-drop page builder, custom shortcodes and social media sharing to help your content generate buzz. In addition, the theme can be easily customized via a powerful settings panel.
Promote a healthy lifestyle with the Organic Farm WordPress theme. It’s built specifically for nutritionists, cooking schools, health coaches and farms.
Choose from an array of custom icons, page layouts, menus, headers and typography options. WooCommerce support means you can run an organic web shop with ease.
4. VW Eco Nature (Free WordPress Theme)
VW Eco Nature is a free WordPress theme that aims to serve everyone from eco-conscious bloggers to nature-oriented businesses.
It’s fully-responsive, offers a number of page layouts and a custom slider. A solid option for those on a tight budget.
Gaea offers design flexibility and a number of features geared towards environmental charities and NGOs. Choose from 12 predefined color schemes or create your own.
There’s also a special focus on events, with a full-width calendar and event countdown timer included in the package. It’s also built with the Bootstrap framework, offering a stable foundation you can rely on.
If you're looking to raise funds for an environmental cause, Green Nature is a green theme that comes with a built-in donation solution that works with both PayPal and Stripe.
In addition, there’s also a Take Action form that can be used for petitions, pledges and more.
If your website revolves around organic food, Superfood is a top eco-friendly WordPress theme for you.
With 12 spot-on home page designs to choose from, you’re sure to find a great fit for your business or blog. The theme also comes loaded with lots of social media integration to help you spread the word.
8. Organic Lite (Free WordPress Theme)
There aren’t a lot of eco-friendly website templates for those who just need something basic.
However, Organic Lite may be a good match. This free WordPress theme offers a clean look without overwhelming you with options.
Clean energy needs a clean WordPress theme–and Nur fits the bill. Your project will be off to a fast start, thanks to one-click demo content importing and plenty of room for customization.
The included page builder plugin will help you make short work of even the most complex page layouts.
Organic food and health products are a natural fit for an online store. NaturaLife makes setting up your organic web shop easy, with lots of demo sites and eco-friendly website templates to choose from.
Plus, the theme is built for use with WooCommerce, ensuring that your store will look and function beautifully.
Greenova is designed for those who like to make things grow–perfect for landscapers and gardeners alike.
Included with this green theme are 14 home pages and a wide variety of secondary page layouts. It also features compatibility with the Gutenberg block editor and is fully-responsive.
Farm Agrico will help you put healthy foods on the table with a number of outstanding features. This Gutenberg-compatible theme offers one-click import of demo content, multiple home page layouts and a number of custom shortcodes.
An Ajax search feature makes it easy for users to find exactly what they’re looking for.
Organizations seeking donations will want to consider Lifeline, a WordPress theme aimed at charities and non-profits.
The built-in Ajax donation system makes for a high-end user experience, while allowing you to easily view donor reports. You’ll also find 13 home page demos, including several with an environmentally-friendly look.
Bring the neighborhood farmer’s market online with GreenMart. With templates covering several organic web shop niches, you can quickly build a website around your farm-fresh goods.
Support for multi-vendor shopping cart plugins means that you can bring a number of sellers together in one virtual marketplace.
Get your green business off the ground with GreenTech Lite. This free WordPress theme provides a solid foundation for eco-friendly ventures like green energy, recycling and tech companies.
Eco-friendly products will have a great home on the web with GoSolar. It offers tons of room for customization, with five home page layouts and lots of secondary page templates.
Other goodies include custom UI elements, mega menus and a “coming soon” page if your site is under construction.
Lettuce is a WordPress theme aimed at those who sell healthy foods and services. It’s WooCommerce compatible and includes a product delivery date plugin to help you better serve customers.
In addition, there’s a recipe management feature that makes sharing tasty concoctions a breeze.
As you'd expect from any modern WordPress theme, Benxi is fully responsive in order to display naturally regardless of the device it's being viewed on.
Benxi is a great theme to promote environmental projects or a green-products business. One-click installation gets you up and running quickly.
Tips for Building an Amazing Eco-Friendly Website
1. Set the Tone With Color
Using the right colors can help you define an eco-friendly message. Green is always a good bet, but other colors found in nature can also be effective. Different shades of blues, yellows and browns add the perfect complement to your message.
2. Use Natural Images
Along with the right color scheme, photographs are an essential asset. Therefore, look for images that show natural beauty in all its forms.
They help to demonstrate the importance of the environment and the goodness of natural products. Get a headstart at Envato Elements for a huge selection of nature photos (more than 84,500 on environment alone!)
3. Go Behind-the-Scenes
Whether you’re selling organic foods or working to protect a local stream, it’s important to fill visitors in on the process. Show them why your product is different or how you’re making a difference. Blogging can be an optimal way to do this.
4. Call to Action
When it comes to environmental causes, people naturally want to pitch in. A website helps by giving ways for people to take action. Features like online donations and social media sharing are great places to start.
5. Get Personal
Visitors will want to know who is behind your business or organization. Post profiles of team members to help forge a bond. This builds loyalty and can increase your chances for success.
Going Green With WordPress
WordPress is the perfect tool to help your environmentally-focused organization get online. With the massive number of available eco-friendly website templates, you won’t have to settle. You have the ability to choose a green theme that will help spread your message to the world.
Editorial Note: This post has been updated with contributions from Johnny Winter. Johnny is a staff writer with Envato Tuts+.