Shopify is one of today’s greatest online store builders. It is a fast and straightforward way for non-programmers to showcase and sell their products online.
SEO for Shopify
Like other website builders and CMSs (for example, WordPress), a Shopify website consists of three parts:
- the main core (Shopify core)
- a theme
- and extra functionality (provided by apps)
In addition to these three fundamental parts, you can also add content to the site in any way you like.
To improve SEO for your website and get the best result out of your online business, you need to take care of these four interconnected things.
The good news is that the core of Shopify is constantly updated and optimized for search engines by the developers of the platform. But to ensure following all SEO considerations, you should install an SEO-friendly theme (that is responsible for structuring your content) and using SEO-optimizer apps to improve the site and its content for search engines.
In this article I want to show you some of the best themes and apps which will help you create a high-performance Shopify website. Then, as a further step, I will also list the best free beginner courses and tutorials to help you learn SEO for Shopify.
Ready? Let’s get started!
Top SEO-friendly Shopify Themes on ThemeForest
ThemeForest is the first and best option for web designers who are looking for exceptional Shopify templates, built by seasoned companies and skilled developers.
Here is a handpicked list of the best SEO-friendly, responsive, and lightning-fast themes for Shopify from Themeforest.
Fastor is a popular and well-rated Shopify theme on ThemeForest with more than 13,000 sales. It is developed with a mobile-first strategy that makes it responsive for all screen sizes, increasing the SEO potential for this theme. Furthermore, it comes with many additional features like nine pre-made demos and six free apps like Page Speed Booster that help you improve the loading speed for your site and get better ranking in search results.
Minimog is an SEO-optimized theme for Shopify with 60 beautiful demos that has a simple installation process and helps you build a high-performance online store with a single click.
If you’re planning to make an electronic online store, then this template is developed especially for that purpose and has been carefully optimized to let your products appear on the first page of search results. It provides you with five engaging demos and eight different shop layouts to make it possible for you to start your online selling business faster and easier!
A highly customizable and well-coded theme for Shopify. With Kenza you’ll have access to more than 50 different inner sections for the visual builder of Shopify that allows you to make a unique and SEO-optimized website in the shortest possible time. Please take a look at its live demo on ThemeForest to find out more about its stunning design and other benefits that it can provide.
Wokiee is another bestseller item on ThemeForest with more than 20,000 happy customers (according to the Comments and ratings provided by its users). This package also includes ten useful apps that help you save up to $1000, provides you with 90 attractive homepages, and many other features like different layouts and styles for header, footer, and inner pages.
“Your content will be indexed by Google in the best way. You will get good rankings. You don’t need to install any other apps to improve the SEO of your website.”
Best SEO-friendly Shopify Themes from Envato Elements
If you want to access millions of digital assets, including Shopify themes, then grab a subscription plan on Envato Elements.
Everything from stock images to fonts, website add-ons, graphic templates, videos, and more, all available in a single website. Take a look at the professional Shopify templates there, pick one, and start your online store with ease.
Sunmi is an SEO-optimized Shopify theme that has a good loading speed and a responsive design. It comes with an easy-to-follow environment that makes it possible for your customers to explore your products and other parts of the site without confusion.
Developers of this theme had a great attention to detail and worked hard to optimize products and the shop page. They included Google’s Rich Product Snippets to get better results in search engines and created it with a wonderful design and a clean structure that allows you to drive more traffic to your site.
Moltestore is another excellent choice for those who want to build a minimalistic website for their businesses. It helps you create a clean environment for your customers and let them find the main content (such as the products or your contact information) easier!
Read more about minimalist design here:
A well-documented multi-purpose template for beginner Shopify designers! Vuzaz is a fast, attractive, and easy-to-use theme available on both ThemeForest and Envato Elements. With a range of different pre-made demos, it will help you to build any kind of online store in a short time.
Best SEO Apps for Shopify
Now that you have selected a SEO-friendly and well-developed Shopify template, it is time to improve your site’s performance to rank better in search engines like Google and Bing. To do that, you can install and use an SEO-optimizer app from the official repository of Shopify.
In this section, I want to show you some of the most popular and functional SEO apps you can download to start improving the SEO level of your site and take it to the next level!
You are probably familiar with this name – Yoast. It is one of the most popular SEO tool providers for different frameworks and CMSs. Their practical and valuable SEO tool is now available for Shopify, which is an all-in-one solution for these optimization purposes.
This one is one of the most-used apps with Shopify users. It has more than 3,000 reviews and a 5-star rating level, which is an excellent score by a Shopify app. Booster SEO & Image Optimizer is also a complete solution for the SEO of your site and provides you with many automated services. Its free plan is available, so install it now and try it out for free.
3. Smart SEO
Image optimization, alt tag generation, broken link detection, and many other basic SEO activities will be done automatically with this simple and easy-to-use Shopify app. Smart SEO is designed for beginners and offers seven days of free trial to get started and test the functionalities and features of the app.
Roidify is almost like the Smart SEO app and provides you with the basic options for optimizing images for search engines. It will focus on the products and analyze them to ensure you have included essential tags, descriptions, and alt texts.
After installing StoreSEO, it will provide you with many valuable reports and analytics about your website, products, sitemap, etc. It has a modern and beautiful design that helps you engage easily with its helpful tools, allowing you to fix the reported issues easily and quickly with a few clicks.
Best Free Tutorials and Courses to Learn SEO for Shopify
The Internet is a virtual world, and SEO is its map! As an online business manager, you need to learn SEO to find your way in this cyberspace!
To learn SEO fundamentals, it is a good idea to start with a free course. Here are four useful sources to start learning SEO for Shopify.
SEO for Web Designers is a complete beginner video course that is an excellent point for learning search engine optimization basics. This two-hour video course by Craig Campbell includes 21 videos in 5 chapters that begin with essential SEO aspects and then teach you the most important SEO factors and Techniques step by step.
“If you want to rank high on the search engines, you need to optimize your site’s SEO. Here, Craig Campbell shows you all the tips and tricks you need to get your websites to the top of the rankings.”
This course is totally free to watch and is available on Envato Tuts+ now.
Are you looking for a free SEO video course from the official Shopify company? If so, this one is for you. In this 30 minutes course, you will learn about the benefits of SEO, keywords, keyword researching, on-site SEO, off-site SEO, and more. If you like to read instead of watching video, you can also take a look at The Ultimate Beginner’s Guide to Ecommerce SEO.
This one is a series of well-written and easy-to-understand articles about SEO from the Tuts+ website. There you will be able to follow the topics one by one and focus on the detail and learn easier. Start with the first article of this series and read as far as you need.
I also recommend you explore more courses and tutorials on the Tuts+ website and the official learning website of Shopify. Remember, the more you learn about SEO, the more you will be successful in the online selling business.
After a quick look at the Search Engine Optimization, you have seen and reviewed some of the best SEO-friendly themes and SEO-optimizer apps for Shopify. Lastly, you have seen some of the best free tutorials that you can read as the next step after this article.
If you are still looking for a Shopify theme or want more options to choose from, please take a look at the articles below to find what you need.
- 21 Best Shopify Online Store Templates (Updated for 2023)Paula Borowska25 May 2022
- 31+ Best Shopify Themes With Beautiful eCommerce Designs for 2023Brenda Barron20 May 2022
- 13 Best Multipurpose Shopify Themes 2023Aladin Bensassi27 Sep 2022
- 10 Best Shopify Website Templates for Your Online StoreBrenda Barron12 Apr 2022
- How to Connect WordPress to Your Shopify Store (and Why You’d Want to)Amin A. Kazemi14 Mar 2022
- WooCommerce vs. Shopify: Which One Is Right for You?Monty Shokeen25 Feb 2022