Adding an online store is a big step toward expanding your customer base and increasing your revenue. With WooCommerce and the best WooCommerce themes, you can easily figure out how to start an online store.
WooCommerce has many benefits that make it an ideal solution for small business owners who want to sell online in an elegant way, whether they're selling physical or digital products, or a combination of both.
Why Choose WooCommerce?
WooCommerce is easy to setup and use. The core plugin is free, which means you can have a fully functional store up and running within minutes.
It integrates with any WordPress theme, and it features a clean and minimal design which means your store won’t look out of place. On top of that, there are numerous WooCommerce templates available on marketplaces like ThemeForest that can take your store's design to the next level.
Payments are also easily setup and you can choose between PayPal, card handlers like Stripe, direct bank transfer, cash on delivery, or check payments. It’s worth mentioning that you can add additional payment methods with various WooCommerce extensions.
And that last point there is the most compelling reason for using WooCommerce. From adding email opt-in integrations to integrating WooCommerce with popular accounting software such as QuickBooks, WooCommerce can handle all of that and much more.
Finally, since WooCommerce is so popular, you can easily find answers and support from other users or developers who specialize in WooCommerce development and customization.
“WooCommerce powers over 26% of all online stores” — stats from Builtwith
So yeah. It’s pretty cool.
10 Best WooCommerce Themes: Video Roundup
Top WooCommerce Sample Sites From Envato Elements
Envato Elements is home to some of the best themes for your WooCommerce website. There are hundreds of choices, but we'll look at five of the freshest here.
If your goal is create a fashion eCommerce site, have a look at IRINA. There are more than ten WooCommerce templates included in this download. You can customize them all with Elementor, meaning you can drag and drop elements without having to code. Other features include:
- live customizer
- translation ready
- AJAX shop
- WooCommerce product and image swatches
Online learning is on the rise, and it's a great way to help people pick up new skills (Envato Tuts+ anyone?). If you have courses you'd like to sell, then use Geeks. Here you'll get more than just a WooCommerce shop home page template. You'll also get four landing pages and eight specialty pages.
The minimal design is a common theme across the pages in Geeks. If you're looking for the best WooCommerce themes for online learning, you can't go wrong with this option.
Make your sweets jump off the page with Bakerfresh. Not only is it one of the best WooCommerce templates for bakeries, but it's one of the best in general. It has all of the top features, like responsive design and the Elementor front end page builder. You won't need to know how to code to put together the best WooCommerce website for your brand.
Vasia is a top theme for WooCommerce that can be used for just about anything. It's easily customizable and integrates well with popular plugins like Mailchimp and WPForms Lite.
Visitors can access the site from any device thanks to the responsive design of the theme. Work with the different elements to edit the included page demos. WordPress WooCommerce examples like Vasia make it easy to set up the ideal eCommerce site.
Best WooCommerce Themes on ThemeForest
We regularly update this post to feature our best WooCommerce themes that will help you make a better store. Check out the best WooCommerce themes for websites on Envato Market now!
Riode is an easy-to-use multi-purpose WooCommerce theme with distinctive design. Included, you get more than 50 WooCommerce sample sites, like:
- sports equipment
- food shop
- health products
Of course you can always customize any of the demo WordPress WooCommerce examples with Elementor or WPBakery. Check out the demo if you want to take a better look at Riode.
Savoy is one of the best WordPress WooCommerce examples on ThemeForest for 2022. The minimalist design is stylish and contemporary for all audiences. Installation is easy, and so is making changes. With features like mouse-over zoom and featured product video, Savoy is a top choice if you want to set up the best WooCommerce website.
Let your products be the star of the show with the Goya WooCommerce WordPress theme. Choose from more than ten demos to start your e-commerce website. Goya has many demo themes and includes useful features for you, like:
- distraction-free checkout
- Ajax Search function
- multiple shop and product page layouts
If you're looking for the best WooCommerce themes to start your website, try out Goya.
Flatsome is a top, responsive theme for WooCommerce with modern design and plenty of features. It comes with a live page builder which makes it easy to create unique and interesting layouts for your store, such as using a Pinterest-style layout for your homepage.
The theme options panel is easy to use and includes customization for colors, fonts, adding your own logo, and a shopping cart icon. Other features include instant live search, customized check-out pages, a built-in quick-view feature, unlimited sidebars, and much more.
Flatsome is one of the best WooCommerce WordPress themes on Envato Market, and with its constant updates it’s not difficult to see why it’s sold over 100,000 times since launching in 2013!
Here's one of the top WordPress WooCommerce examples available. This top theme for WooCommerce lives up to its name by allowing customers to configure their own products. WP Configurator comes packaged with the Panorama Addon, giving you an awesome full width configurator.
The possibilities for selling configurable products are endless; apparel, equipment, cars, furniture.. you name it! This WooCommerce website sample comes with a ton of seriously stylish demos too–take a look at this parallax homepage selling headphones (configurable, of course):
Marketo’s nine gorgeous WooCommerce shop home page template examples make it really hard to choose which one to show for this roundup! Launched in July 2018, Marketo is a large scale storefront, making it ideal for multiple vendors or anyone looking to sell volume.
Amongst the included options and extras comes Elementor; a superb page builder for anyone more comfortable with a visual, rather than code-based, design environment. It's an easy to use page builder for experimenting with WooCommerce sample sites.
Envato's ThemeForest hosts this interesting WooCommerce template. Barberry has a touch of class; clean typography, elegant lines, and can turn its hand to many different products. Emphasis is placed on its confident use of AJAX, from pages, to products, to searches, and filters, there’s barely a single browser refresh to get in the way. Its maker, temash, is an Elite Author, and offers extensive support for this top theme for WooCommerce.
WoodMart offers a wide range of styles within a single theme (take a look at some of the real world examples to see just how varied WoodMart can be). The screenshot below demonstrates a rich, delicious layout, perfect for quality food products, restaurants, and catering.
With great touches like advanced swatches for variable products, and a full screen AJAX search UI, WooCommerce sample site templates don't come much better than WoodMart.
Handmade Shop is a stylish niche theme, a trending item on Envato Market, and is a refreshing antidote to multipurpose alternatives. Its design is very minimal yet still has a lot of personality. Easy to use and personable, Handmade Shop is one of the best WooCommerce WordPress themes on ThemeForest.
Kallyas is a multi-purpose, responsive WooCommerce theme with an easy-to-use page builder, which allows you to create any type of layout, as well as go beyond a simple eCommerce website. This top theme for WooCommerce is optimized to load fast, thanks to its smart loader that loads only the necessary resources your page needs.
Other features include unlimited custom color schemes, support for Google Fonts, SEO optimized code, multi-language support, 12 pre-defined WooCommerce website samples, integration with MailChimp, and more—allowing you to make a full-featured online store.
Shopkeeper features a very clean and elegant design with plenty of powerful features behind the scenes. On top of being responsive, Shopkeeper allows you to choose from a number of predefined WooCommerce templates to get your store running as quickly as possible. You'll also be allowed to create your own custom layout.
Other features include unlimited header options, custom color schemes and fonts, a gorgeous Revolution slider, a built-in order tracking system, intricate tax and shipping options, and a built-in coupon system. It's a nice option if you've been looking for WooCommerce templates for your website.
With 25 unique homepage layouts, light and dark versions, responsive design, and a powerful admin panel that allows you to customize almost any aspect of the theme, Porto is a great choice if you want to make the best WooCommerce website that stands out.
Make an online store quickly with options such as unlimited header and styles, sidebar layouts, vertical and horizontal mega-menus, customizable shop categories, integrated quick-view, and zoom options. These are just the tip of the iceberg with Porto, one of the best WooCommerce WordPress themes.
If you've hunted Envato's marketplaces for WooCommerce templates that will let you show your individual product pages in style, look no further than XStore. Individual product pages can be customized using different layouts and take it a step further by adding custom hover options which allow your customers to immediately purchase the product, zoom in on it, or add it to their wishlist.
Design features include unlimited header options, the ability to filter products, adding videos to products, as well as showcasing brands you’re selling with a custom widget. With over 18,000 sales and counting, XStore is one of the most popular WordPress WooCommerce examples available.
Electro is a robust and flexible theme suitable for an electronics store with responsive design and integration with several popular WooCommerce extensions such as YITH Wishlist, YITH WooCompare, Revolution Slider, and Visual Composer page builder.
Features include advanced live search, a product carousel, product deals, store directory, powerful customization features such as unlimited colors and fonts, different header options, and a mega menu. It also has a dark mode for even more style options. If you have an online store to make, and you’re selling cutting edge gadgets or electronics, Electro is one of the go-to WooCommerce templates!
Oxygen is one of the best WooCommerce website samples. It features a minimal, elegant design and offers many options to customize the look and feel of the theme via the theme options panel. You can choose between four header types, change the fonts, customize your shop and blog settings, and create unique page layouts with Visual Composer.
You can also showcase your products as a beautiful slideshow thanks to the Revolution Slider plugin. Oxygen is also optimized for SEO and includes custom search and 404 pages. It won't be hard to build the best WooCommerce website for your needs with this option.
Basel is a clean, responsive WooCommerce theme suitable for a variety of niches. Thanks to the drag and drop page builder, customizing it is easy. What’s more, this WP theme integrates with Revolution Slider, Wishlist plugin, Contact 7 Form, MailChimp Newsletter as well as giving you the option to customize your colors, fonts, product pages, and more.
Features include the ability to search products by categories, a quick-look view, four different product hover effects, product sliders, various shop filters, and attribute swatches. As you can see, it's more than just a WooCommerce shop home page template. Make an online store with Basel now!
Atelier is a creative multipurpose theme which offers more than WooCommerce integration alone. It comes with 14 demos, which includes WooCommerce shop home page templates. On top of the responsive design and the fact that it’s designed to load fast, Atelier allows you to add a social dimension to your store with included support for bbPress and BuddyPress.
Atelier’s design features include video or parallax backgrounds, animated headers, different cart layouts and animations, built-in shortcodes, custom icons, and multiple color scheme options. Atelier also comes with a built-in Swift Page Builder which makes it easy to create custom layouts. It's definitely one of the best WooCommerce WordPress themes on ThemeForest.
Aurum is a responsive minimalist WooCommerce theme with a modern design. It’s a beautiful, flexible, and super fast theme with helpful features. It includes four WooCommerce website samples, a custom regional welcome page that redirects users to the appropriate store based on their location, and a design optimized for touch devices.
It also supports multiple header styles, image and category banners, a FAQ page, and includes support for Visual Composer and several other premium plugins.
Merchandiser is a simple, lightweight WordPress eCommerce theme perfect for a simple store that doesn’t need additional advanced features. It comes with a few WooCommerce shop home page templates to customize. Merchandiser is responsive, loads fast, and is optimized for SEO.
Even though it’s lightweight, it still has powerful customization options which allow you to tweak it to your liking. It also features gorgeous product images, an off-canvas shopping cart and quick-view, widgetized search, and extended shop catalog options.
If you’re selling both digital and physical goods online, then The Retailer is a great choice. It’s easy to showcase both with this theme and it also support product variations.
This is a responsive WP theme capable of adapting to any niche. With features like Google Fonts, custom color schemes, pre-built page layouts, and sample content ready for import, it allows for quick and efficient store setup.
Mr. Tailor is a WooCommerce theme suitable for a variety of niches, with responsive design, advanced typography options, multiple layout options built-in, and the ability to create completely custom layouts with a Visual Composer.
The theme options panel allows you to customize any aspect of your website and create a unique store. It's like having multiple WooCommerce sample sites at your disposal. Your products will stand out thanks to bold imagery, filterable products, a built-in coupon system, and zooming options.
Suprema is a trendy, functional theme featuring a responsive design capable of adapting to a variety of niches. It supports striking imagery on both category and individual product pages, gorgeous product slideshows, wishlist functionality, and multiple shopping list options.
Customization features include complete control over every aspect of your store, multiple header behaviors, the ability to include video in slides, parallax sections, widgets for social media accounts, and much more. It’s a great WP WooCommerce sample site template to make an online store with!
Kable is another one of our really cool WordPress WooCommerce examples. It has a beautiful and versatile design that’s suitable for any type of online store.
What makes this theme one of the best WooCommerce themes is the fact that it’s multivendor compatible so you can easily create a marketplace and allow others to sell on it while you get a commission or a percentage of their sales.
The theme is fully responsive and completely customizable. With a rating of more than 4.5 stars, Kable is one of the best WooCommerce WordPress themes you can try.
Try the Flone theme if you want a minimal look and feel for your store. The theme has more than 32 pages, so you know you're not just getting a WooCommerce shop home page template. It also has a number of premade inner pages so you can easily set up your store. This theme loads fast which makes it one of the best WooCommerce themes all around as you don’t have to worry about visitors leaving due to slow loading times.
If you’re selling beauty and cosmetics products, the Biagiotti theme is a great choice. This theme has a stylish design and makes it easy to showcase your products and popular beauty categories on your homepage. It has a number of premade layouts to choose from and it’s easy to customize.
On top of that, the theme is compatible with both WPBakery and Elementor page builder plugins so you can easily create your own pages. This theme is fully responsive and is one of the fully translatable best WordPress WooCommerce themes.
Try the MobiMax theme if you want to sell auto parts in your online store. The theme has a classic and modern design and the homepage makes it easy to search through various auto parts categories to find the product you need.
This theme is fully responsive and highly customizable. It also comes with a built-in presale chat which is a great way to increase conversions. With a 4.5 star rating and more than a thousand sales, MobiMax is one of the best WooCommerce website samples available.
The eLab theme is another great choice if you’re looking for the best multi vendor WordPress Woocommerce theme. It makes it easy to set up a multi vendor marketplace so you can easily earn commissions from other sellers. The theme is fully customizable and can be used to build any type of store.
The Ekommart is an all in one WordPress theme which means you can easily use it to create any type of store as well as use it to sell single products. The theme comes with more than 20 premade demos.
It uses an easy to use page builder plugin so you can customize the pages easily and create your own using a drag and drop interface. In addition to that, it also comes with the ability to style individual product pages and create mega menus.
Elessi is one of the best WooCommerce themes that's made for multiple industries. There are more than 20 home page templates with modern, minimal layout designs. Elessi also includes multiple shop and product layouts for you to feature your wares.
As a bonus for your international audience, this WooCommerce template has RTL support for Arabic and Hebrew.
If you're setting up a jewelry shop, have a look at Mojuri. This is a top theme for WooCommerce and it has a stylish and clean design. Customize the elegant shop page to showcase your products. The theme is also responsive and is SEO optimized. This help visitors find your WooCommerce website and increase your conversions.
Free WordPress WooCommerce Themes From ThemeForest
Premium WordPress templates offer great value to your e-commerce website. But if your budget is tight, free themes may seem like a better choice. If you want a free WordPress theme but don't want to sacrifice features and design, head to ThemeForest.
Every month, ThemeForest shares a selection of premium WordPress themes to download for free. That's right. You can find free fully-featured WordPress templates. Get the quality you need for the lowest price possible.
Want to see if you can find WooCommerce templates for your website? Check out which WordPress themes are free this month on ThemeForest.
What You Should Look for in the Best WooCommerce Themes
Choosing the right theme isn’t always easy but here are some tips that will make the process easier and will help you find the best WooCommerce theme for your online store:
- Attractive Design - On top of looking good, your WooCommerce theme should be appropriate for your audience and the type of products you sell. For example, if you sell clothes or toys for children, use a WooCommerce theme that has a playful look and bright colors.
- Continued Updates and Support - Choose a WooCommerce theme that's well-supported and maintained to avoid any possible conflicts when WooCommerce or WordPress itself as they release their updates.
- Custom Functionality - if you know that you'll require custom functionality like sliders, custom widgets or different layout possibilities, choose a theme that already has those features integrated.
- Responsive Design and Fast Loading Time - Keep in mind the increasing use of mobile devices and look for a theme that has responsive design and loads fast.
- Many of our WooCommerce themes already have all those features built in and are sure to take your online store to the next level.
Online Store Best Tips and Practices
The key to a successful online store is to focus on improving your users’ experience so that shopping at your site is easy, quick, and delightful. If you want to know how to start an online store, here are a few ideas that will ensure your site is running smoothly and brings customers back to your store time and again.
1. Make Sure Your Store is Properly Set Up
Even though WooCommerce is easy to install and set up, take time to go through the more advanced settings options after the initial setup and make sure everything is configured to your liking.
Customize the colors so that the store matches the rest of your website and add a personal touch to the emails that are automatically generated after a purchase. For more tips about setting up WooCommerce, check out our free course: Beginner’s Guide to WooCommerce. Here is an introduction to WooCommerce from the course:
2. Use Quality Photos
Don’t underestimate the power of photography when it comes to an online store. Make sure your product images are high-quality, show off plenty of details of each product, and are presented on a well-lit background. Also, make sure they scale nicely when viewed on smaller screens. Consider using a WooCommerce theme like Suprema or Mr. Tailor.
Don’t forget that with an Envato Elements subscription you’ll have access to over a million stock images right there and then.
3. Optimize for Search Engines But Write for Humans
When writing product descriptions, include keywords related to your product but make sure your descriptions are written in a way that’s appealing to your human visitors. Let your brand’s personality shine through and incorporate storytelling. Keep in mind that compelling copy can make all the difference in your conversion rate.
4. Include Plenty of Details
Buying online is certainly more convenient than buying from a physical store. However, it can also be harder to find out particular details. This can be done by including a 360 view of your products, zooming features like those found in the Porto or XStore eCommerce themes, and adding custom pages like Aurum’s FAQ page which allows you to outline your shipping and return policies and any other important information. Finally, consider adding a Live Chat option or using a theme such as Flone which has this functionality built in.
5. Build Relationships with Your Customers
There is no better way to ensure repeat customers than to stay in touch with them. Sending out newsletters when you have a special offer at your store or sending them an email with a special discount code or a coupon as a thank-you note is a great way to establish a connection and show them that you care. This can ultimately lead to establishing trust and creating loyalty to your brand. Consider adding newsletter integration to your store by using a WordPress eCommerce theme such as Basel.
6. Add Live Chat
Consider adding a live chat option to your site so visitors can easily get in touch with you if they have any questions or reservations before making the purchase. A live chat makes it easy to answer their concerns, point them in the right direction, and ease their concerns. Luckily, the best WordPress WooCommerce themes like MobiMax already come with this feature so make use of it.
7. Use The Best WordPress WooCommerce Theme For Your Store
Our last tip is to use the best WordPress WooCommerce theme that suits your store. For example, if you’re selling auto parts, use a WooCommerce template made with auto parts stores in mind. If you’re selling fashion products, choose a fashion WooCommerce theme. As you can see from the WordPress WooCommerce examples above, there is no shortage of high quality, attractive WooCommerce themes.
Finally, no matter which theme you end up choosing, make sure it’s well-documented, updated regularly, and the authors are available to help you along the way.
Launch Your WooCommerce Store!
To start your WooCommerce store on the right foot, take a look at the best WooCommerce themes which not only have great design but also come with six months of free support.
If you're looking for even more resources for WooCommerce, then stick right here on Envato Tuts+. Here are a few more articles to help you out: