Learn Conversion Optimization

Turn website visitors into customers by optimizing your website's design and user experience. Use clear calls to action and reduce friction in the buying process.
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All Conversion content:

  1. Design an Elegant “Gratitude Log” Landing Page With Photoshop

    Design an Elegant “Gratitude Log” Landing Page With Photoshop

    Tutorial • Intermediate

    In this tutorial I’ll guide you through the process of designing an elegant landing page for a fictional “gratitude log” service. We’ll start off totally...

  2. How to Build a Pagewiz Landing Page Template, Ready for Sale

    How to Build a Pagewiz Landing Page Template, Ready for Sale

    Tutorial • Beginner

    Pagewiz was designed to enable professional marketers, business owners and affiliates launch landing page campaigns from scratch, within minutes, and easily...

  3. Tips for Designing Niche Landing Pages

    Tips for Designing Niche Landing Pages

    Tutorial • Beginner

    As part of my role at Shopify I speak with freelancers and agencies who specialise in Shopify theme design and builds. One of the hot topics we often discuss...

  4. Designing for Trust: Building Confidence in Your Website

    Designing for Trust: Building Confidence in Your Website

    Tutorial • Beginner

    Improving the trustworthiness of a website can help improve its conversion rate, whether we’re talking about buying a product, downloading an ebook or...

  5. Constructing Your Instapage Landing Page

    Constructing Your Instapage Landing Page

    Tutorial • Beginner

    In the first part of this short series we covered the fundamentals of what landing pages are. In this part, we’ll walk through the construction process of an...

  6. How to Create a Landing Page Through Instapage

    How to Create a Landing Page Through Instapage

    Tutorial • Beginner

    In this tutorial series I’m going to explain the process of creating your very own landing page template using the Instapage builder. I’ll first give you an...

  7. 10 Popular Unbounce Themes Designed for Conversion

    10 Popular Unbounce Themes Designed for Conversion

    Tutorial • Beginner

    Unbounce templates have been enjoying growing success on Themeforest since the category was launched a couple of months ago. In this quick roundup, we...

  8. How to Become a Conversion-Centered Designer

    How to Become a Conversion-Centered Designer

    Tutorial • Beginner

    So you want to be a landing page template designer? You may think you have it easy - after all, landing page templates are just a single page. That’s much...

  9. A Web Designer’s Introduction to A/B Testing

    A Web Designer’s Introduction to A/B Testing

    Tutorial • Beginner

    A/B testing is the process of experimenting with different options in order to measure the relative success of each one. Where the web is concerned, A/B...

  10. A Beginner’s Guide to Successful Conversion

    A Beginner’s Guide to Successful Conversion

    Tutorial • Beginner

    Converting visitors into valuable users is arguably the most fundamental element of managing a website. We’re going to take a closer look at conversion,...

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