Learn about SEO Performance

Learn the secrets of SEO and optimize your website for search engines. Improve your site's visibility and gain traffic by using keywords, building links, and more.
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Getting started with SEO

    • All SEO content:

    1. Using Content Templates to Get Your Clients Thinking Content-First

      Using Content Templates to Get Your Clients Thinking Content-First

      Tutorial • Beginner

      Late content causes project delays, and can ultimately stop you from getting paid on time.

    2. SEO for Web Designers

      SEO for Web Designers

      Course • Beginner

      If you want to rank high on the search engines, you need to optimize your site’s SEO. Here, Craig Campbell shows you all the tips and tricks you need to...

    3. Quick Tip: Use “x-default hreflang” for International Landing Pages

      Quick Tip: Use “x-default hreflang” for International Landing Pages

      Tutorial • Beginner

      Google recently introduced the new x-default hreflang annotation. Thanks to this markup, webmasters can specify international landing pages. Google will use...

    4. Do You Have Customers, or Clients? Are You a Vendor, or a Consultant?

      Do You Have Customers, or Clients? Are You a Vendor, or a Consultant?

      Tutorial • Beginner

      In the world of contract work, whether you are a freelancer or you work with an agency, the approach you take to relationship management with project owners...

    5. Search Engine Optimization FAQ

      Search Engine Optimization FAQ

      Tutorial • Beginner

      So far we’ve answered several SEO-related questions in this Session. Nevertheless it’s a good idea to bundle some important questions, add some new ones and...

    6. A Web Designer’s SEO Checklist (Including Portable Formats)

      A Web Designer’s SEO Checklist (Including Portable Formats)

      Tutorial • Beginner

      As you might have noticed from our previous articles; there are many factors which need to be influenced to optimize a website for search engines. After a...

    7. Optimizing Content for Search Engines and Users

      Optimizing Content for Search Engines and Users

      Tutorial • Beginner

      So far during this session we’ve talked about various technical measures that can be taken to optimize your website for search engines. But what’s perhaps...

    8. Take Control of Your Social Snippets

      Take Control of Your Social Snippets

      Tutorial • Beginner

      Social signals are becoming increasingly important in the world of SEO. Facebook shares, Tweets and Google +1s have reached such volume that they have...

    9. Helping Search Engines Handle Pagination

      Helping Search Engines Handle Pagination

      Tutorial • Beginner

      Pagination is found all over the web. However, as handy as it is, it can sometimes cause problems for search engines. In this article you’ll learn how to...

    10. Optimizing Images for SEO

      Optimizing Images for SEO

      Tutorial • Beginner

      One of the easiest ways to optimize the content of a page is to focus on the images. Most pages contain images, whether they be photographs, illustrations or...

    11. All You Need to Know About XML Sitemaps

      All You Need to Know About XML Sitemaps

      Tutorial • Beginner

      When we talk about sitemaps, most people think about a web page with links on it. There is however a more useful type of sitemap: the XML Sitemap. What are...

    12. The Problem of Duplicate Content and How to Solve it

      The Problem of Duplicate Content and How to Solve it

      Tutorial • Beginner

      One problem that we see on almost every website is duplicate content. Larger websites with hundreds of pages are especially prone to this. But what exactly...

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