Learn Design Theory

Learn the fundamental principles of design, including color theory, visual hierarchy, and more. Then use them to create effective and beautiful web designs.
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All Design Theory content:

  1. Using Metaphors in Web Design

    Using Metaphors in Web Design

    Tutorial • Beginner

    The word metaphor is probably most likened to a piece of writing, when it is used as a literary figure of speech for descriptive effect. However, today,...

  2. How Clean is Your Web Design?

    How Clean is Your Web Design?

    Tutorial • Beginner

    Clean. A term often used to describe a website design, but what does it mean? How do you define it? I’m fairly sure that it doesn’t mean that the whitespace...

  3. 5 Traits of a Successful Icon Designer

    5 Traits of a Successful Icon Designer

    Tutorial • Beginner

    What makes a successful icon designer? Is it their skills in digital rendering, the clever ideas they have, or is it something else? The truth is, it's...

  4. Designing for a Responsive Web

    Designing for a Responsive Web

    Tutorial • Beginner

    The web as we know it is changing. In the past, designers and developers only had to concern themselves with one medium: the computer screen. In recent...

  5. Setting Web Type to a Baseline Grid

    Setting Web Type to a Baseline Grid

    Tutorial • Beginner

    Web design is essentially just an evolution of the principles and theories created during the evolution of print. The design industry brought a lot of...

  6. Designing For, and As, a Color-Blind Person

    Designing For, and As, a Color-Blind Person

    Tutorial • Beginner

    Color blindness is a mild disability through which the affected experience a decreased ability to distinguish colors from others. This can be a real drawback...

  7. Using White Space (or Negative Space) in Your Designs

    Using White Space (or Negative Space) in Your Designs

    Tutorial • Beginner

    Space is a fundamental parameter in web design, but also one of the most underrated. If we grasp control of white space, we can control a subtle, but...

  8. Unity in Web Design

    Unity in Web Design

    Tutorial • Beginner

    Today we're going to take a look at a design principle that plays a major role in the success of a web design: Unity. As with many designed elements in the...

  9. The Web Designer’s Theory of Relativity

    The Web Designer’s Theory of Relativity

    Tutorial • Beginner

    Relativism is the concept that points of view have no absolute truth or validity. For web designers, this has monumental implications. What is beautiful?...

  10. Analyzing Groupon's Design: Why So Many Buy In

    Analyzing Groupon's Design: Why So Many Buy In

    Tutorial • Beginner

    Sites like Groupon and LivingSocial have gained some serious traction in recent times with some raising nearly a billion US dollars in a single investment...

  11. Ordering Disorder: Grid Principles for Web Design

    Ordering Disorder: Grid Principles for Web Design

    Tutorial • Beginner

    Today I've got a special treat for all of you grid lovers out there! Khoi Vinh (one of the leading authorities on typographic grid systems in web design) and...

  12. Concept and Inspiration: Design Theory for Web Designers

    Concept and Inspiration: Design Theory for Web Designers

    Tutorial • Beginner

    Developing a meaningful concept is a crucial step in any design project... but it's a skill that few people really take the time to understand and...

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