In this tutorial I’ll show you how to leverage the Google Analytics Event Tracking API (what a long name!) to find out how visitors use and interact with...

Ever wondered how Google Analytics knows when you leave a page? It turns out, it doesn’t, which makes “Avg. Time on Page” and “Avg. Session Duration”...

Continuing our series on interpreting web analytics, this article looks at how factors like infinite scrolling affect bounce rate, and how it’s possible to...

In this introductory post to “Demystifying Google Analytics” we’re going to look at what a “bounce” actually is, then show how, in many situations, why this...

In today's tutorial, we're going to be looking at one of Google Analytics' most recent additions to its feature set; Experiments. Using this tool, I'll be...