You can create the most beautifully designed website in the world, but if it does not convert, it has failed. As designers, it is our job to solve problems, not to create beautiful works of art, and the biggest problem designers solve is how to encourage users to take action. It is precisely that problem that this course addresses.

In this short course, I'll introduce you to the secrets of persuasive design. By the end of the course, you will have a firm grasp of user research techniques. You will understand the elements of human psychology that influence our behaviour online. You will also learn how to build trust with the user. But most importantly, you will discover how to create compelling calls to action.