One of the reasons WordPress is so popular is the sheer amount of premium WordPress themes available for almost any niche imaginable.
Whether you need a small business website or a personal blog, you’re bound to find a premium WordPress theme that suits your needs.
Even though there are plenty of great premium WordPress themes designed with specific industries in mind, there are also professional multipurpose themes that can be used for any type of website.
These are some of the most popular WordPress themes precisely because of their versatility. Ensure that you check Themforest for the best WordPress themes.
What Makes Premium Multipurpose WordPress Themes So Great?
There are several reasons why a versatile WordPress theme is a top choice for your website:
- Use It When You Can’t Find a Theme for Your Industry - In some cases, your niche may be so specific that there aren’t many websites like yours, which results in there being no themes available. Multipurpose themes fill that void with the versatility of their layouts and customization options
- Consider a Multipurpose Theme if You Can’t Find a Design You Like - Similar to the above, if you can’t find a design that matches your aesthetic, use multipurpose premium WordPress themes to design the site exactly the way you like it.
- Premium Versatile WP Themes Often Include Easy Site Building Tools - With page builders and tons of pre-made demos, you can mix and match to achieve a unique look for your site quickly. They can also be customized completely from fonts to colors; icons to sliders for added visual appeal. The best premium WP themes also follow the latest WordPress design trends.
- Optimized for Fast Loading Times and SEO - Given that they can be used for many different purposes, special attention has been given to page loading times and SEO. This means that regardless of the demo you choose, your site will rank better and load faster.
It’s important to use one of the best premium themes available on ThemeForest to make your site with, so you know that you will be presenting a professional website to your audience.
Where to Find the Most Popular WordPress Themes in 2023
You can find a great selection of Premium WordPress themes on ThemeForest, with the trending best-sellers topping our weekly charts in 2023. These are simply the best WordPress themes available.
Now let’s go beyond the last week of trending best premium themes (and WordPress hosting options), and take a look at what WordPress themes are the most-popular and most-used this year:
Best Premium WordPress Themes (Top 25 For 2023)
In this curated selection, we feature over 20 of the most popular Premium WordPress themes that meet all of the above criteria and continually top the charts on ThemeForest.
These versatile and highest rated WordPress themes offer a robust set of features and stylish designs for making great sites.
All of these premium WordPress themes have been freshly updated for 2023. They are the most professional and best WordPress themes you can use.
WoodMart is one of the cleanest and best premium WordPress themes optimized for creating WooCommerce online stores that provides a super-fast interface for the ultimate user experience
This premium WordPress theme designed from the ground up for building supreme WooCommerce online stores of any kind.
It's focussed on user experience first WoodMart uses a powerful AJAX tech to give users a very fast and seamless online shopping interface without the need to constantly refresh pages.
The Avada theme has long dominated the number one spot on ThemeForest, and it’s the most popular theme with good reason.
Best premium WP themes like this offers plenty of customization options, demo layouts for a variety of niches, as well as the Fusion Builder to create a unique layout. All of this, along with a consistent 5-star rating and great user reviews like:
“Amazing theme, very flexible, fun to work with. I hate web design and Avada actually makes it exciting again!!”
It’s easy to see why Avada continues to dominate in sales.
This Premium WordPress theme is still the most popular in 2023. Use the professional Avada WP theme to make a unique WordPress website with a stylish design quickly.
The latest version of Enfold (for 2023) includes over 100 page layouts and a new layout editor that lets you preview the changes in real time as you’re designing the layout of your page.
Modify styling, colors, and fonts directly from within the backend. Some of the main features include:
- Ajax Instant Search
- WooCommerce Bookings Support
- Mailchimp Newsletter Integration
- Advanced Typography Options
- Extensive documentation
It's one of the highest rated WordPress themes. It's also been optimized for SEO, as well as video support, and features a clean and responsive design.
Consider using the Be Theme if you can’t find a suitable theme for your niche. This best WordPress theme offers more than 200 pre-built demos that cater to almost any niche imaginable. It also has the option to add Envato Hosted, our premium managed WordPress hosting solution.
Make sure you use one of the most professional and best WordPress themes to make your site with. This follows the best WordPress website design practices and t’s loaded with customization options to take your site to the next level.
Not only can you customize and create your own layouts from scratch, you also get complete control over colors, fonts, header styles, and more. It's one of the highest rated WordPress themes.
The7 WordPress template offers seamless integration with Visual Composer and Revolution Slider, making it very easy to create elegant layouts and add extra visual appeal with stunning slideshows.
The best part about this theme is the ability to mix and match different layouts to create a unique website ready to wow your customers in 2023. Don't worry about WordPress web design practices.
This premium theme follows the latest WordPress design trends. Grab this theme and launch your new WordPress site quickly. For that, choose one of the best premium WordPress themes.
The X Theme offers four unique “stacks” which are different designs, each of them featuring at least 10 unique demo layouts.
Pair that with endless customization options and you can rest assured your site will never look the same as someone else’s.
The X Theme also boasts numerous integrations with plugins like Layer Slider, ACF Pro, Woo Checkout Editor, and many more. It’s also been fully updated for 2023 to make it one of the most popular WordPress themes.
Consider the Jupiter WP theme if you want a website that loads fast. That's why it's one of the best premium WordPress themes.
The theme has been designed with special attention to page loading times in 2023 and it also allows you to save the history of your edits.
However, all its features are not the only reason why Jupiter is so popular:
“Just can’t say enough good things about support for this theme. The theme itself is one of the best available, but the support makes it #1!”
With flexible customization options and quality support, you can’t go wrong if you choose this theme for your website. This is one of the best WordPress themes available on ThemeForest.
The Gem is a modern and versatile WordPress template that can be used for business or corporate websites, as well as for portfolio and agency websites.
It's one of the best premium WP themes.
It comes packed with over 150 pre-made pages and more than 250 different styles to choose from. Key features include:
- Parallax & video backgrounds
- Smooth scroll and elegant animations
- SEO / Search Engines Optimized, compatible with SEO plugins
- WooCommerce full design integration for online shops
- WPML optimized for translations
Grab this theme and make a unique website with a great design quickly.
TheArk is a newcomer on the marketplace but it’s already making a big impact and climbing the popularity ladder in 2023.
The WP theme features a fresh and modern design with its own page builder and integration with popular plugins such as:
- Revolution Slider,
- MailChimp, and others.
You’ll find a huge selection of different layouts and almost infinite customization options that let you fine tune every aspect of your website.
Look at that lovely, clean design that makes it one of the highest rated WordPress themes!
Best premium themes like Infinite allow you to choose how you want to see the changes you’re making to your design with three different preview modes: live, preview, and block.
This is one of the most professional WordPress themes to build your site with. Certainly one of the best premium themes.
There’s an option to assign different background wrappers and custom skin color for a specific item wrapper.
On top of 20 high-quality demos, different navigation, and header styles, this theme is perfect for anyone who likes to have full control over their site’s design.
Stockholm has been around on ThemeForest since 2014, and since then it has generated over 24,300 downloads as well as over 1,200 highly positive comments. Stockholm currently has a 4.71/5 quite impressive star rating.
Just about everyone who has purchased this premium theme loves it. Check out these raving reviews:
"I’ve used this theme on several projects now, and keep going back to it because of the ability to set up a site and style it quickly. The Theme Options are extensive, which I like. Also customer support is good."
"This theme is great you can build any kind of websites and support is great!! I’m here themeforest for many years, its hard to find a real developer team, but this is the one of best themes!"
The Roneous theme boasts a pixel-perfect design with 30+ design styles and a number of demo layouts.
They range from corporate and agency to blog and coming soon pages. The theme can be easily customized quickly. It allows you to take your site to the next level in 2023 with video and parallax support.
One of the best premium WordPress themes.
The Flatsome professional eCommerce WordPress theme is a perfect choice for a business website or an online store.
It’s optimized for fast loading times and search engines and with features like live page builder, built-in AJAX search, portfolio, and product features.
This premium WordPress is designed to help you attract more clients online and sell more of your products through your store. One of the most popular WordPress themes.
Salient comes with more than 150 demos that can be imported with one click. It also includes multiple sliders, and elegant page transitions, along with an off-canvas menu.
This is one of the best WordPress themes that you can purchase. It can be used for corporate websites but also for personal blogs and eCommerce stores.
A standout feature is the ability for your users to love any of your pages or posts—which you can use to create more, similar content. Grab this popular theme that’s been updated for 2023.
Total’s main selling point is the ability to drag-and-drop elements into place to design your website.
It’s quick to work with. The theme is powered by Visual Composer and includes a plethora of customization options and a variety of demos. You can also take advantage of bbPress integration to build a community on your site.
The theme is fully responsive and optimized for SEO in 2023.
Oshine is a flexible WordPress theme with 27 unique demos that has been rated as one of the best portfolio and photography themes for 2023.
This most popular theme comes with a fully visual page builder, pre-built concept sections, and a live text editor.
On top of that, it integrates with many popular WordPress plugins such as Revolution Slider, WPML, and more.
If you’re on the lookout for a versatile blog or magazine WP theme give Soledad a try. It’s one of the most used and highest rate WordPress themes on ThemeForest.
The theme comes with a clean design that lets you display as many stories as possible without cluttering your pages.
It also includes a recipe custom post type plugin, as well as a review plugin, and different article layouts for ultimate flexibility.
Try the Brooklyn WordPress theme if you’re a fan of a modern parallax design. The theme has a strong focus on creative layouts and can be used by photographers, freelance designers, or creative agencies in 2023.
Aside from numerous customization options, the theme includes easy portfolio and pricing table management, and WPML integration.
Porto is a responsive WordPress theme that is extremely customizable, easy to use, and suitable for every type of business, portfolio, blog, and ecommerce site.
The theme includes 30 homepage layouts and skins as well as complete integration with social media and SEO optimization.
It’s quick to customize and is packed with the features you need to make a great site in 2023.
The Bridge is another one of the highest-rated WordPress themes. It is also a best seller in the creative category, with demos built for a variety of small businesses and creative agencies.
This pro WP theme offers plenty of portfolio styling options, different blog layouts, video support, and interactive elements like charts, graphs, progress bars, and more.
What sets the Uncode WordPress template apart is the Content Block feature that allows you to create reusable page elements that you can use throughout your entire site.
Other key features include:
- SEO Optimised
- Beautiful Media Galleries
- WPML Ready
- Social Networks Integration
Grab this beautiful best premium WordPress theme to make a unique website with.
This multi-purpose best WordPress theme has an impressive number of page designs and theme options for a very affordable price.
Any type of project or any business that you are building can benefit from this powerhouse of a theme.
The flexibility, comprehensive features and ease of use put this theme in a league of its own.
Here are a few of this themes notable features:
- 1-click demo installer
- visual drag and drop builder
- 220+ pre-made web page designs
- 300+ powerful theme options
- optimized for speed and SEO
The team over at Ave has put in 3 years of design and development to bring you one of the best multi-purpose WordPress themes on the market.
You can find 200+ pre-built templates, an intuitive visual editor, and fast loading pages with this theme.
Whatever website you need to create, Ave can handle it. A dedicated support team is just an email away if you ever encounter any issues with the theme.
Download the highest rated theme on ThemeForest today!
You can expect a ton of great core features with BeTheme’s multi-purpose theme including a powerful admin panel, built-in mega menus, parallax effects, video backgrounds, and much more.
Betheme gives you unlimited possibilities with its advanced theme options panel and its custom muffin builder tool.
Be sure to check out the 500+ thematic websites that the creators made so you can see for yourself, just how versatile and powerful this theme is.
Ekko offers an exciting and stylish design that is sure to come across to your audience as modern and professional. This theme includes the ever-popular WPBakery to handle your page building needs.
Using themes is all about saving time and money and this theme will provide you with a high-quality website that your users will love.
View the live preview of this them to see if it is a good fit for your project.
Tips to Make a Premium WordPress Theme Stand Out
The most popular and best premium WordPress themes come with a number of different layouts that are suitable for various niches. But, the best thing about these popular WP themes is the fact that you can customize any of the layouts and rearrange them to achieve a unique look.
Here are a few more tips to make your theme stand out better:
1. Use the Brand’s Colors and Design Elements
A great way to make your website stand out is to use your brand’s colors or distinctive patterns for backgrounds. No two brands are alike, so incorporating brand elements build brand recognition and sets you apart.
2. Mix and Match Elements From Different Layouts
Some multipurpose themes like Bridge allow you to use layout sections from different demo layouts. Use it to your advantage to add visual appeal and a dose of uniqueness to your site.
3. Experiment With the Page Builder
Even though you can import a pre-made layout, don’t be afraid to use the page builder and let your creativity run wild. It will add a touch of your personality and give you the opportunity to arrange sections how you want them to appear.
4. Opt for a Video Background
Many websites nowadays use a slider or a parallax background. However, if you use a video background like in the Avada theme, you’ll make your site appear more interactive and catch the attention of your visitors. Make the video work for your brand by using your products or to showcase your employees.
5 WordPress Design Trends to Follow in 2023
You've seen a selection of the best premium WordPress themes for this year. Now, choosing professional premium WordPress themes is just the first step.
If you want to really stand out and take your website to the next level, you need to learn about the hottest WordPress design trends.
We've got you covered. Here are some top WordPress web design trends from experts at MakeWebBetter from the Envato Blog.
1. Multipurpose Themes are the Best Option
Years ago, the trend among web designers was to use niche WordPress themes for specific needs. But nowadays, the trend is to use multipurpose premium themes like Avada, one of the highest rated WordPress themes.
This is because web designers, entrepreneurs and business owners now invest in multiple projects at the same time. Hence, multipurpose themes have become the option to use.
2. Optimize a WordPress Website for Voice Search
Voice search is gaining popularity thanks to smart devices like Amazon Alexa and Google Home. People worldwide now use their voice for searching online, and you can optimize your WP website for this trend.
Here's what you should know:
- Voice search queries are generally longer than conventional text searches. Experts recommend to include more long-tail keywords in your content, resembling a whole question you'd voice search.
- Most of voice searches are done from a mobile device. Your website should be optimized for mobile with low page-load times. Make sure to use mobile-friendly WordPress themes for the best results.
- A lot of voice search queries are local near-me searches, like “best Mexican restaurant near me”. If you want your business website to appear on those searches, update your Google My Business listing with current information such as your address, phone number, business hours, etc.
3. Always Consider White Space
White space is a very important aspect of WordPress website design. And sadly, most users don't use white space effectively.
Themes and websites with white space look more neat and clean. Additionally, if you use it properly, you can make a call to action stand out. Or you can use it to highlight specific content. Always choose the best premium themes with plenty of white space in the design.
4. Follow Google's Core Web Vitals for SEO
If you use WordPress, you know the importance of Search Engine Optimization (SEO). While professional premium WordPress themes come SEO ready, it's always a good idea to be up to date with SEO news.
Google has recently added extra ranking signals – known as Core Web Vitals – to its core algorithm update on page experience. Read about these and use use tools like Google Page Speed Insights to better understand how to optimize your WordPress website for page speed and rankings.
5. Try The Parallax Effect
The Parallax effect isn't new, but it sure is trending. In WordPress web design, the parallax scrolling is the effect when you scroll the page and the background content moves at a slower pace than the foreground content.
This effect is popular for one-page websites, but there are many professional premium WordPress themes that have it!
Discover More Best-Selling Premium WordPress Templates for 2023
While the professional premium WordPress themes mentioned above are some of the best available for 2023, they may not fit your particular needs. Also, remember to check out some of the weekly best-selling premium WordPress themes available for sale on ThemeForest.
If none of the above most popular WordPress themes seem to work for your current project or you need even more themes, then be sure to browse through our other Tuts+ articles that outline even more high-quality WordPress themes:
- 29 Best Affordable WordPress Themes (Quality Budget Website Designs for 2023)Stelian Subotin21 Nov 2022
- 25+ Most Versatile Multipurpose WordPress Themes (Ready-Made for 2023)Stelian Subotin10 Jun 2022
- 24 Best Page Builder (Visual Composer) WordPress Themes to Make Sites QuicklyStelian Subotin27 Nov 2020
- 25+ Best WordPress Themes for Graphic Designers (Free & Premium)Brenda Barron18 Aug 2021
- 31+ Best Responsive WordPress Themes (For Sites in 2022)Brenda Barron19 Jan 2022
- 15 Best One Page WordPress ThemesAladin Bensassi27 Jul 2021
- 20 Best Elementor Themes to Build Awesome WebsitesAmin A. Kazemi07 Jul 2021
- 15+ Best WordPress Themes for BusinessHermione Wright02 Jul 2021
Use a Premium WordPress Theme to Make a Website in 2023
Starting your website or simply giving it a fresh look has never been easier thanks to a plethora of the best and most popular WordPress themes that can be used for a variety of niches.
Use this post to browse through the top 20+ most popular WordPress themes to find the best one for your site. Follow the tips and WordPress web design trends we shared for inspiration. Or, take a look at our ThemeForest marketplace to find even more premium and popular themes that will take your site to the next level in 2023.
Also, if you’re on a budget, you can still get a premium WordPress theme design with one of our free WordPress themes.
Editorial Note: This post has been updated with contributions from Johnny Winter. Johnny is a staff writer with Envato Tuts+.