Here’s some inspiration for your email design from some of the best campaigns out there–plus easy-to-download templates you can use for your business.
Note: this roundup is part of a whole week’s worth of email content on Tuts+ Web Design–check out the Mastering HTML Email learning guide for more!
What is Campaign Monitor?
They’ve been called “the hottest 10 year old startup” (Forbes) and “the biggest Australian tech company you have never heard of” (Financial Review). But if you work in marketing or manage a business, you probably know them as “that program you use to send emails”.
Campaign Monitor is an email marketing tool. It’s a simple, drag-and-drop email builder, made for created branded campaigns, sales pitches, and more.
Campaign Monitor stands out for being up to date on the latest trends in email marketing. They were ahead of the curve in marketing automation and user journeys; their 2018 email marketing predictions is a smart, data-driven read (and a cool webpage).
Inspiration: The Top 100 Email Marketing Campaigns
Campaign Monitor has compiled a list of the 100 best email marketing campaigns ever sent. It’s sortable by email type: marketing offers, newsletters, announcements, and events. Start here for some design-inspiration!
Tips for Writing Emails People Will Read
Last year, I wrote an article for Campaign Monitor about how to craft an email that people will actually read. Here are some of the best suggestions and rules to follow:
- Trust the data: Campaign Monitor has tools for analyzing almost every aspect of your email. Check out what links get clicked on the most, or which email send times lead to the highest open rates, and adjust accordingly.
- Be consistent: Make your message consistent. Readers want to know what they’re going to expect–it gives them a reason to open the email. Are they motivated to read your Thursday update because they know they’ll want to enter the weekly giveaway? Will they open your monthly newsletter because they like reading the customer story feature every month?
- Experiment: Once you have a general formula, try mixing things up. Guest writers, new formats, or different lengths are great ways to try new things in your audience’s inbox.
Design Time: The Best Email Templates for Campaign Monitor
1. Igodo 400
Created in January 2018, this responsive email builder has 400+ modules for content blocks in email. Download their template builder to your desktop and build with their simple drag-and-drop composer.
This Campaign Monitor template, with its light blue accent color and easy-to-read font choices, is a top seller for Campaign Monitor themes. It’s also compatible with Mailchimp, Freshmail, Moosend, Constant Contact, and more.
A minimal, white-on-white template that’s great for apps, product launches, or start-up companies.
Plazma has 40 different content blocks to choose from, with unlimited colors and variations.
Cleveland is a newer template to the market, created in June 2018. It has 20 modules for building emails with a simple drag-and-drop builder. There are multiple export options, including HTML, Mailchimp, and Campaign Monitor.
A simple template that’s been a bestseller since it was created by designers EverPress last year. Includes 24 color variations and 28 different elements, including 3-column, grids, tables, 4-column images, and text boxes in different configurations.
Want to write a newsletter that people will actually read? Aiming to convert readers into customers? Check out Koble, a business email template package with 200 (!) unique modules. This 2.0 version is updated with the ability to create responsive emails in some unsupported media query apps, using a hybrid solution.
This starry theme is one of the most unique templates on the list, with bold typography choices. Choose full-color, eye-catching images for your emails to really get the attention of your readers.
With detailed design elements such as rounded buttons, grid-style blog articles, and video components, this template is useful for marketers and businesses.
The Notify template specializes on notifying your subscribers of certain messages, like welcoming them to their profile, sending a thank-you message when they’ve made a purchase, or sending a forgot password reminder.
A responsive template featuring simple borders and grid-style design. This demo is pretty muted, but we think it would look great with some brighter color choices and images, too.
It’s never too early to start planning your holiday campaigns! Add this template to your library so you’re ready to go when December rolls around.
Find more Campaign Monitor templates created/uploaded within the last year on Envato Market.
Campaign Monitor Templates Available on Envato Elements
Feeling indecisive? Instead of committing to and buying one template, try out a design asset subscription service, like Envato Elements. For one flat rate each month, you get access to unlimited (!) downloads of email templates–plus WordPress themes, stock photos, stock video templates, and more.
There are 176 email templates that are Campaign Monitor-compatible on Envato Elements (at the time of writing). Here are a few favorites:
Useful Campaign Monitor Links
- Check out more templates on Envato Elements!