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SEO Fundamentals for Web Designers

20 Posts

SEO (Search Engine Optimization) is an awkward topic to approach for beginners. Ironically, crawling the web for information about SEO often returns a huge amount of vague and contradictory marketing information. Fear not! If you think SEO is all unicorns and wizardry this session will arm you with the facts you need.

Posts in this series
  • Web Design
    S.E.O.
    Let’s Get Started With SEO!Seo session preview
    SEO is one of those subjects which everyone thinks they know something about, but facts and marketing hearsay often get blurred making it pretty confusing for beginners. This session will sort the wheat from the chaff and tell you what you need to know, as a web designer, about SEO.Read More…
  • Web Design
    S.E.O.
    An Introduction to SEOPreview
    SEO is hot. Thanks to fierce competition between websites it’s become more important than ever for online success. But what exactly is SEO? Which approaches are recommended and which tactics should be avoided? In the following weeks we’ll find an answer to these questions. Today we start this Tuts+ Session with an introduction to SEO.Read More…
  • Web Design
    S.E.O.
    Managing your Site's Accessibility for Search EnginesPreview
    Your site is useless if it can’t be indexed by search engines. If you want it to show up in the search results, you need to make sure that it can be accessed by search engines. However, sometimes you'll want to restrict access to certain parts of your site, perhaps you want to hide irrelevant pages or private documents. In this article you'll learn how to manage your site's accessibility for search engines via a robots.txt file or the robots meta tag.Read More…
  • Web Design
    S.E.O.
    How to Create an SEO-Friendly URL StructureSeo preview
    One of the most basic search engine optimization techniques is in using SEO-friendly URL structures. A good structure can help the indexation process of your website, but, unfortunately, there are plenty of websites that use incorrect, suboptimal URLs. In this article we take a look at the various elements of a URL and how we can create a structure that will help us rank as highly as possible.Read More…
  • Web Design
    S.E.O.
    Meta Tags and SEOSeo meta preview
    Much is misunderstood when it comes to the effect meta tags have on search engine rankings. Some tags were frequently used in the past, but have since lost their power. So which tags are still useful for SEO and which aren’t?Read More…
  • Web Design
    S.E.O.
    The Problem of Duplicate Content and How to Solve itSeo duplicate preview
    One problem that we see on almost every website is duplicate content. Larger websites with hundreds of pages are especially prone to this. But what exactly qualifies as duplicate content? Why does having duplicate content lead to problems and how can we avoid them? We'll cover all that and more within this article.Read More…
  • Web Design
    S.E.O.
    All You Need to Know About XML SitemapsPreview
    When we talk about sitemaps, most people think about a web page with links on it. There is however a more useful type of sitemap: the XML Sitemap. What are the benefits of having one? Are there other types? How is an XML Sitemap created? Read on to find out..Read More…
  • Web Design
    S.E.O.
    Essential Tools for SEOPreview
    During this session we’ve had some rather technical articles about SEO, so it’s time for a short breather. We'll do this by taking a look at some of the tools that are useful for search engine optimization.Read More…
  • Web Design
    S.E.O.
    Optimizing Images for SEOPreview
    One of the easiest ways to optimize the content of a page is to focus on the images. Most pages contain images, whether they be photographs, illustrations or icons. With a few simple tweaks they can help your ranking and get you some extra visitors.Read More…
  • Web Design
    S.E.O.
    Helping Search Engines Handle PaginationPreview3
    Pagination is found all over the web. However, as handy as it is, it can sometimes cause problems for search engines. In this article you’ll learn how to solve these problems via HTML link elements.Read More…
  • Web Design
    S.E.O.
    Why You Should Add Authorship Information to Your WebsitePreview 1
    Authorship information is becoming increasingly important. It's easy to implement and it can give your website a real boost in exposure. In this article we'll discuss why and how you should implement authorship information.Read More…
  • Web Design
    S.E.O.
    An Introduction to Structured Data MarkupPreview rich 1
    The term Structured data refers to information formatted in a universally understandable way. Search engines such as Google, Bing and Yahoo use structured data (implemented within web pages) to refine search results, filter with greater accuracy and enhance the way results are displayed. This all makes it easier for users to find the information they're looking for.Read More…
  • Web Design
    S.E.O.
    Take Control of Your Social SnippetsSeo social preview 2
    Social signals are becoming increasingly important in the world of SEO. Facebook shares, Tweets and Google +1s have reached such volume that they have potential to be a great measure of content quality. This is why search engines have started to consider these signals when they rank web pages.Read More…
  • Web Design
    S.E.O.
    Optimizing Content for Search Engines and UsersSeo content preview1
    So far during this session we’ve talked about various technical measures that can be taken to optimize your website for search engines. But what’s perhaps even more important is the content of your pages. Today we take a look at how we can optimize our content not only for search engines, but also for users.Read More…
  • Web Design
    S.E.O.
    Website Optimization Techniques for Local BusinessesSeo local preview
    Many websites target users from all over the world. Amazon ships internationally, websites such as this one have visitors from every part of the planet. The internet truly is a global phenomenon. However, not all businesses are active worldwide, sometimes they just want to improve their visibility for local customers. Say hello to Local SEO!Read More…
  • Web Design
    S.E.O.
    Help Your Site Grow by Properly Managing LinksSeo links preview
    Link building is probably the most time-consuming task of an SEO. Nevertheless it’s perhaps one of the most important aspects of search engine optimization. Today we take a look at the various techniques that can be used to create and manage inbound links.Read More…
  • Web Design
    S.E.O.
    A Web Designer's SEO Checklist (Including Portable Formats)Seo checjklist preview
    As you might have noticed from our previous articles; there are many factors which need to be influenced to optimize a website for search engines. After a while you might not see the woods for the trees. To help you bring some order to this chaos, we’ve compiled an SEO checklist.Read More…
  • Web Design
    S.E.O.
    Search Engine Optimization FAQSeo preview1
    So far we’ve answered several SEO-related questions in this Session. Nevertheless it’s a good idea to bundle some important questions, add some new ones and create an SEO FAQ. Can’t find the answer to your questions? Post a comment and we’ll try to help you.Read More…
  • Web Design
    S.E.O.
    Quick Tip: Use “x-default hreflang” for International Landing PagesSeo international retina
    Google recently introduced the new x-default hreflang annotation. Thanks to this markup, webmasters can specify international landing pages. Google will use this information to display the most relevant page in the search results.Read More…
  • Web Design
    Quizzes
    SEO Fundamentals QuizSeo quiz preview1
    So far during the SEO Fundamentals Session we've covered everything from robots and images, to friendly urls and structured data, but how well have you been absorbing the facts? Take a look at these 14 questions and see for yourself (remember, you can find all answers within the session posts.) Good luck!Read More…