SEO Fundamentals for Web Designers

SEO (Search Engine Optimization) is an awkward topic to approach for beginners. Ironically, crawling the web for information about SEO often returns a huge amount of vague and contradictory marketing information. Fear not! If you think SEO is all unicorns and wizardry this session will arm you with the facts you need.

Posts in this series

Let’s Get Started With SEO!
SEO is one of those subjects which everyone thinks they know something about, but facts and marketing hearsay often get blurred making it pretty confusing...
Ian Yates
12 Mar 2012
Web Design
An Introduction to SEO
SEO is hot. Thanks to fierce competition between websites it’s become more important than ever for online success. But what exactly is SEO? Which approaches...
Kevin Vertommen
3 Dec 2012
Web Design
Managing your Site's Accessibility for Search Engines
Your site is useless if it can’t be indexed by search engines. If you want it to show up in the search results, you need to make sure that it can be accessed...
Kevin Vertommen
10 Dec 2012
Web Design
How to Create an SEO-Friendly URL Structure
One of the most basic search engine optimization techniques is in using SEO-friendly URL structures. A good structure can help the indexation process of your...
Kevin Vertommen
14 Dec 2012
Web Design
Meta Tags and SEO
Much is misunderstood when it comes to the effect meta tags have on search engine rankings. Some tags were frequently used in the past, but have since lost...
Kevin Vertommen
18 Dec 2012
Web Design
The Problem of Duplicate Content and How to Solve it
One problem that we see on almost every website is duplicate content. Larger websites with hundreds of pages are especially prone to this. But what exactly...
Kevin Vertommen
21 Dec 2012
Web Design
All You Need to Know About XML Sitemaps
When we talk about sitemaps, most people think about a web page with links on it. There is however a more useful type of sitemap: the XML Sitemap. What are...
Kevin Vertommen
26 Dec 2012
Web Design
Optimizing Images for SEO
One of the easiest ways to optimize the content of a page is to focus on the images. Most pages contain images, whether they be photographs, illustrations or...
Kevin Vertommen
3 Jan 2013
Web Design
Helping Search Engines Handle Pagination
Pagination is found all over the web. However, as handy as it is, it can sometimes cause problems for search engines. In this article you’ll learn how to...
Kevin Vertommen
8 Jan 2013
Web Design
Why You Should Add Authorship Information to Your Website
Authorship information is becoming increasingly important. It's easy to implement and it can give your website a real boost in exposure. In this article...
Kevin Vertommen
15 Oct 2012
Web Design
Take Control of Your Social Snippets
Social signals are becoming increasingly important in the world of SEO. Facebook shares, Tweets and Google +1s have reached such volume that they have...
Kevin Vertommen
18 Jan 2013
Web Design
Optimizing Content for Search Engines and Users
So far during this session we’ve talked about various technical measures that can be taken to optimize your website for search engines. But what’s perhaps...
Kevin Vertommen
29 Jan 2013
Web Design
A Web Designer’s SEO Checklist (Including Portable Formats)
As you might have noticed from our previous articles; there are many factors which need to be influenced to optimize a website for search engines. After a...
Kevin Vertommen
18 Feb 2013
Web Design
Search Engine Optimization FAQ
So far we’ve answered several SEO-related questions in this Session. Nevertheless it’s a good idea to bundle some important questions, add some new ones and...
Kevin Vertommen
27 Feb 2013
Web Design
Quick Tip: Use “x-default hreflang” for International Landing Pages
Google recently introduced the new x-default hreflang annotation. Thanks to this markup, webmasters can specify international landing pages. Google will use...
Kevin Vertommen
17 Apr 2013
Web Design