The craft beer and wine industry has taken off in recent years. It seems like each part of the world has made its own unique (not to mention flavorful) contribution to the trend. And the number of breweries, wineries and distilleries continues to grow.
Along with this growth has come a need for outstanding brewery and winery websites. While many of these businesses have a restaurant-like component, their website needs are unique to their niche. For instance, storytelling should be more prominent, as well as profiles of individual beverage varieties.
WordPress theme developers have taken notice of this trend and have created a number of compelling options. Let’s take a look at some of the best craft beer and wine WordPress themes available.
The Best Beer and Wine WordPress Themes on ThemeForest
Looking for the best beer or wine theme for your WordPress website? Have a look at the huge selection of top-quality premium WordPress themes available at ThemeForest, part of the Envato marketplaces.
Download These Wine and Beer WordPress Themes
This collection of premium and free WordPress themes caters to the needs of craft breweries, wineries, distilleries and more. Check them out and see which one is the best fit for you.
Built specifically for use with pubs, breweries and wineries, Jz Pub & Bar includes a number of handy features. This Bootstrap WordPress theme has custom post types for your beverage varieties, event management and plenty of options to customize. Choose from several page, header and footer layouts for this beautifully dark theme.
There’s plenty of design flexibility within this premium wine WordPress theme. In all, there are three home pages, 11+ headers, six blog layouts, nine portfolios and 150+ custom shortcodes to experiment with. In addition, you’ll find an events calendar, store locator and mega menus.
3. Pub Store (Free WordPress Theme)
A free WordPress wine theme, Pub Store offers a lot of features for the budget-conscious. With a clean, contemporary look, the theme has a number of opportunities for customization. Change colors, Google Fonts and page layouts with ease. A slider is also included.
Show off your beers in style with Growler. This craft beer WordPress theme offers a stunning beverage portfolio that allows users to sort drinks by category.
There’s also space to enter each beer’s ABV and IBU information. Also included are mega menus, a sticky header and the theme’s original PSD files.
Want just the right look for your brewery’s website? Craft Beer includes six beautiful home page designs, along with a number of secondary pages that are easily customized. The theme also works with WooCommerce, enabling you to sell brewery merchandise.
Complete with premade modules for wine lists and products, Jardi is a stylish and functional WordPress theme. Also included are a powerful settings framework, multiple layouts, plus tons of custom widgets and shortcodes.
This theme offers plenty of opportunities to make your wine website stand out.
Give your brewpub the full-service treatment with the Tavern WordPress theme. Inside you’ll find an interactive table reservation system and an event calendar. Get up and running fast with three home page templates and a number of prebuilt secondary pages.
8. Kale (Free WordPress Theme)
While originally intended as a free food blog theme, Kale has enough features to be a fit for breweries, wineries and distilleries as well. The layout and typography are exceptionally clean and allow images to really shine.
Under the hood you’ll find social media integration, theme customization options and the ability to add featured posts to your home page.
Built for the very latest tools that WordPress has to offer, Wibar is an excellent choice for those looking to use the Gutenberg block editor.
The theme can also accommodate a number of looks and layouts, with a whopping 12+ home page demos included. Other goodies include a 360° product viewer and support for multi-vendor WooCommerce stores.
Pints&Crafts is a WordPress theme crafted as carefully as the finest ale. It features a half dozen custom home page templates, along with options for all the other pages your website will need.
The Beer Menu & Showcase feature is a must-have, as it is specially-formulated to beautifully display each beer in your offerings.
A beautiful, responsive WordPress theme, Wise Mountain is an elegant solution for wineries and vineyards. Easily import demo content and customize each page to fit your needs. Or, take advantage of the included page builder plugin to craft your own complex layouts. eCommerce support gives you the power to sell your vintages online.
BrewHouse offers a mouthwatering look that is sure to make your brewery stand out. The theme includes a wide variety of design options, WooCommerce compatibility and an online reservation booking plugin.
It’s a great choice for showing customers everything you have to offer.
Equipped with a feature-rich settings panel, Vino gives you the power to personalize your winery’s website without code. It also has a number of top-notch elements, such as a wine list shortcode, beautiful animation and social media integration. Plus, there are nine elegant home page demos for you to choose from.
Billed as a full-featured WordPress theme, Weisber has tons of outstanding features. Choose from seven home page designs, import demo content with a single click and customize it all in the powerful admin panel.
The theme is also optimized for the Gutenberg block editor, giving you peace of mind for the future.
Royanwine offers up some intriguing features for wine-related websites. The theme’s Wine Process Showcase, for example, enables wineries to create an illustrated, step-by-step guide to how their product is made.
You’ll also find WooCommerce support, mega menus and several readymade page templates.
Brewski has the looks and features to help you entice beer lovers. The Beer Showcase feature offers an immersive experience that lets visitors explore your craft varieties.
In addition, you’ll find lots of home and inner page layouts, pub menus, portfolios and custom shortcodes. There is simply a ton of goodies to unlock here.
Do you prefer a dark theme, or perhaps light is more on target with your brand? Either way, Luxwine has you covered. The theme provides options for both ambient looks, as well as a selection of beautiful pages.
Add compelling features such as a timeline, Instagram footer or use the newsletter widget to build your mailing list.
Tips for Building a Great Brewery or Winery Website
1. Share Your Story
One of the most compelling aspects of craft beer and wine is that each maker has their own unique story to tell. Share the origins of how your brand came to be, along with that of each beverage variety. It will add to the lore of your company.
2. Be Visual
It’s one thing to tell visitors about your beverages, but it’s another to show them. Whether it’s a photo of an ice-cold beer or a video of people enjoying a glass of wine, these visuals help to immerse users in the experience. Take advantage of these mediums whenever possible to enhance your website.
3. Ensure That You’re Easy to Find
It probably goes without saying that your website should include a map and directions to your facility. However, there is more to be done. If your products are available through other retailers, make sure to provide a listing.
4. Focus on the Process
What makes your beer or wine unique? What separates it from mass-produced competitors? Maybe it’s the high-quality ingredients or the old-fashioned brewing process. Whatever makes you special, it’s important to share with visitors. Provide them with an inside look of your craft.
5. Go the Extra Mile
Your website can serve as more than just an introduction to your brand. It can also become a great resource as well. Adding extras such as food pairings, nutritional information or inside information on new beverages will make your site a true destination.
Get Up and Running With Your WordPress Theme
Choosing the best WordPress theme for your website isn’t always easy, and to say nothing of setting it up and running it properly after that! Don’t worry: we have some great resources to help you out.
- WordPressWordPress Themes: Things to Check Before You BuyKezz Bracey
- WordPress ThemesSo You Bought a Website Theme; What’s Next?Karen Pogosyan
- WordPress Themes10 Common Regrets When Selecting WordPress Themes (+ Great Theme Examples)Hermione Wright
FREEWordPressA Beginner’s Guide to Using WordPressAdi Purdila
Craft an Amazing Brewery or Winery Website
The craft beverage industry lends itself quite well to building a compelling website. The products are infinitely interesting to consumers, and the process behind making them is also an obsession for some.
Using one of the WordPress themes above, you’ll be able to show the world what you do, how you do it and maybe even make a few sales. It’s all about telling your story. These themes will help you do so with spot-on branding and exciting features.
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