At the beginning of 2016 we published an article about the state of SEO, highlighting some of the most interesting trends and novelties. As this has become...

The Open Graph Protocol (OGP) is an initiative developed by Facebook that allows it to recognize web content easily, displaying it nicely within their...

Lazy loading allows a visitor to start engaging with content sooner, and the enhanced load speed can boost your search engine rankings. The more images you...

How do you get people to watch your videos? In this tutorial, you'll learn five fundamental strategies for search engine optimization—a great way to increase...

With the right plugins, your WordPress site will run more smoothly, get more visitors, and be less likely to face problems. Discover some of the most useful...

More than a year has passed since our last SEO update, so it’s time to take a look at some of the SEO changes which have happened over the last twelve...

Ever wondered how Google Analytics knows when you leave a page? It turns out, it doesn’t, which makes “Avg. Time on Page” and “Avg. Session Duration”...

Continuing our series on interpreting web analytics, this article looks at how factors like infinite scrolling affect bounce rate, and how it’s possible to...

In this introductory post to “Demystifying Google Analytics” we’re going to look at what a “bounce” actually is, then show how, in many situations, why this...

Structuring a multilingual website can be pretty difficult. To help you get it right, I’m going to offer up some tips, and share some of our experiences at...

One of the first things you should do after launching a website is create a Google Search Console account. Why? Because it helps you understand how Google...

In this tutorial we’ll look at building meaning into your content with open graph, Twitter cards, and microdata. By doing so your content will be more...