Lessons: 21Length: 2.3 hours
- Overview
- Transcript
1.2 What is SEO?
Search engine optimization is the art of helping users find your content through search engines. As search engines evolve, SEO evolves with it and SEO professionals must keep pace.
1.Introduction
1.1Introduction00:43
1.1
Introduction
00:43
1.2What is SEO?02:58
1.2
What is SEO?
02:58
2.Keyword Research
2.1Keyword Research Basics09:14
2.1
Keyword Research Basics
09:14
2.2Google AdWords for Keyword Research14:55
2.2
Google AdWords for Keyword Research
14:55
2.3Digging Deeper13:03
2.3
Digging Deeper
13:03
2.4Getting Organized05:01
2.4
Getting Organized
05:01
3.Implementing Keywords
3.1Page Titles and Descriptions08:49
3.1
Page Titles and Descriptions
08:49
3.2Page Text04:42
3.2
Page Text
04:42
3.3Optimizing Images03:03
3.3
Optimizing Images
03:03
3.4Video02:02
3.4
Video
02:02
3.5SEO-Friendly URLs02:42
3.5
SEO-Friendly URLs
02:42
4.Other SEO Techniques
4.1XML Sitemaps07:45
4.1
XML Sitemaps
07:45
4.2Robots Files and Tags07:21
4.2
Robots Files and Tags
07:21
4.3Linking to New Pages04:40
4.3
Linking to New Pages
04:40
4.4Duplicate Content06:34
4.4
Duplicate Content
06:34
4.5Pagination04:34
4.5
Pagination
04:34
4.6Structured Data18:22
4.6
Structured Data
18:22
4.7Local SEO07:18
4.7
Local SEO
07:18
4.8Social Snippets07:14
4.8
Social Snippets
07:14
4.9Twitter Cards04:42
4.9
Twitter Cards
04:42
5.Conclusion
5.1Final Thoughts00:49
5.1
Final Thoughts
00:49
